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Severa – PSA/PPM discussion with Zaki Usman

By | June 1, 2009, 10:23am PDT

Summary: The battle for low-cost, SaaS-based PSA/PPM is heating up Severa, a PSA/PPM (professional services automation/project portfolio management) vendor, has recently launched their newest product line: Severa 3. This is a Web 2.0, SaaS (software as a service) solution targeted for many professional services firms. The company is currently marketing its solution as supporting some 130,000 projects with [...]

The battle for low-cost, SaaS-based PSA/PPM is heating up

Severa, a PSA/PPM (professional services automation/project portfolio management) vendor, has recently launched their newest product line: Severa 3. This is a Web 2.0, SaaS (software as a service) solution targeted for many professional services firms.
The company is currently marketing its solution as supporting some 130,000 projects with over 6,000 customers. It is targeted for the SOHO and SMB space. The software possesses some CRM and Billing functionality as part of its solution.

The company also has an earlier product, Severa 2. This product supports complex Resource Management in service organizations. Both products offer knowledge management & collaboration capabilities. Knowledge management was one of the initial core pieces of functionality that the firm built its solution around.

When I asked Zaki what were Severa’s top three messages these days, he offered up these points:

- the Severa 3 product line was successfully launched
- the company has created a simplified view of professional services management
- for now, the company is promoting a ‘first user, free’ offer

The market for low cost, simplified, SaaS-based PSA solutions is definitely attracting competition. QuickArrow is in this space and others may be moving there as well.

What does this imply? It means that there is no excuse for any internal or client-facing service organization, of any size, not to have a robust PSA toolset.

Competition, in application software circles, is a good thing for consumers. It creates pricing pressure and drives innovation. PSA and PPM may be exhibiting some of the more exceptional product innovations in the application space. ERP vendors aren’t innovating or innovating well. Just look at the SaaS efforts of the main ERP players. These initiatives are DOA while the PSA vendors are years into their SaaS rollouts.

To recap, if you want innovation, SaaS, Web 2.0, the cloud, etc. and a competitive price for your services business, get PSA or PPM now.

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Topics

Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Disclosure

Brian Sommer

I am co-owner of TechVentive, Inc. The company has been engaged on numerous consulting engagements, often for technology firms, service firms and litigators. As a general rule, I do not write about current clients of TechVentive. Should that occur, I will note this in blogs. Readers should assume that I have had client relationships with many ERP and other technology providers. Some of these relationships may be quite small and short-lived while others more significant. One of TechVentive's business units publishes research reports about technology providers. As a result, this business receives small amounts of revenues from a wide variety of software firms, software buyers and others when they purchase copies of reports. Some firms do secure reprint rights to these reports. None of these purchases, individually, represents a significant amount of total revenue for me and the nature of it is hard to predict where it will come from. I also provide some marketing strategy and/or market segmentation work for software firms as I have developed a unique database that segments the largest 4000+ technology buyers in the world. Many technology firms periodically engage me for unique views into this database for future marketing campaigns. I do not blog about these efforts and do not blog about client firms while they are active clients unless some pressing news story erupts. If that event occurs, I will indicate any perceived or real conflict of interest. Occasionally, I will develop unique intellectual property pieces for technology or service providers. If I should blog about a vendor with whom I have recently developed a special information product, I will note this in a blog to avoid any appearance, real or unintended, of bias. For the most part, I have no investments in technology firms. While I've been offered friends and family stock and other inducements in the past, I have steadfastly refused these. I used to be a partner with Andersen Consulting and had no ownership stake in the firm for many years. I frequently refer to this in my blogs and do not hide my prior association with the company. I did purchase a few shares of Accenture and Cognizant stock in late - 2008. I have sold some of those positions in late 2009. Readers should assume that most software conferences that I write about involved some measure of fees waived and/or travel reimbursement. I do not charge vendors to attend these events nor will I accept payment for same. I do get reimbursed for many speaking engagements. I generally note at the end of blogs whether the vendor reimbursed me for travel expenses. Generally, this includes airfare and hotel. I do not request, receive nor accept travel perks such as first class airfare.

Biography

Brian Sommer

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients globally. He advised the firm on ERP software market forecasts and helped establish manpower planning estimates by vendor for deployment globally.

Brian continues to remain close to technology buyers and sellers. When he left Andersen Consulting, he co-created a dot-com with blogger and former arch-enemy at Price Waterhouse, Vinnie Mirchandani. That firm helped broker efficient services contracts between software buyers and systems integrators. Since then, he's created TechVentive, Inc. - a company that helps technology firms better understand their markets - and Vital Analysis - the research and publishing arm of TechVentive.

Brian still travels the world and publishes an impressive number of articles, research reports and blog posts annually to help software and services buyers make better business decisions. He can be reached at: brian @ vitalanalysis.com

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