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The Cloud, ERP and the Channel Partners (Part III)

By | April 24, 2011, 4:01pm PDT

Summary: Cloud solutions are impacting application software ecosystems. Channel partners will need to change several aspects of their businesses to optimize their revenues and profits. This is Part III of a series.

This is the final section of a three part series on how cloud solutions are changing the channel ecosystem.)

ERP software vendors are approaching the move to cloud in a dizzying array of methods. Some, by the nature of their newness, know only the cloud environment and have no on-premise solutions. Most, though, have their feet in both markets.

Microsoft is trying to offer upgrade paths for its Navision and Axapta users to move from on-premise to hosted and, eventually, pure cloud solutions over time. They are quite attuned to their partner ecosystem’s need to smoothly manage these transitions while simultaneously triggering no abrupt loss of revenue to partners and to permit user customizations to carry from one solution environment to the next. In Microsoft’s case, I haven’t seen how these changes will make it to the multi-tenant versions of these products (because they aren’t here yet (except for Dynamics CRM). It’s a good strategy but I always like to see things work in the ERP space before believing something I’m told will someday happen.

SAP has now released an SDK for its Business ByDesign SaaS solution.

Workday has recently created an Integration-as-a-Service (IaaS) component to their products. This is an integration aid not a full PaaS. Nonetheless, it moves their product closer to being a big hit with the implementers who install high-end enterprises solutions.

Salesforce.com, the folks who really pushed the SaaS environment early and often, has more going for its channel partners than most any other SaaS vendor. The Force.com platform, the citizen programming capabilities with VMForce, Chatter and much more make their environment an incredible playpen for implementers who are looking for new ways to grow and stretch their services businesses. Just ask FinancialForce.com, this is the Unit4/Agresso joint venture with Salesforce that built a new financial ERP solution in record time with the SFDC tools.

I also want to remind readers that NetSuite is right on SFDC’s heels when it comes to creating a powerful toolset for channel partners. The last time I chatted with NetSuite executives, I learned about the interest they are generating from traditional ERP resellers of other products but also from large integrators as well.

Markets are never static. Whether you like or hate the cloud, multi-tenancy, the global economy and other phenomena, realize that they are here. Make your service business agile, nimble and successful. Make the new ERP economy ‘the new good ol’ days’. Your employees and clients might really appreciate that.

Click here to read Part I or Part II

Full disclosure – I have authored or co-authored a number of analyst reports on SAP, Workday and other ERP vendors. I have been a speaker at NetSuite, Progress, Workday and other vendor events. And, I’ve been a guest at countless user conferences. Many vendors pick up my travel costs but some don’t (e.g., Microsoft) and my firm covers those costs. I do not own any securities in any of the vendors discussed in this series of posts.

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Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Disclosure

Brian Sommer

I am co-owner of TechVentive, Inc. The company has been engaged on numerous consulting engagements, often for technology firms, service firms and litigators. As a general rule, I do not write about current clients of TechVentive. Should that occur, I will note this in blogs. Readers should assume that I have had client relationships with many ERP and other technology providers. Some of these relationships may be quite small and short-lived while others more significant. One of TechVentive's business units publishes research reports about technology providers. As a result, this business receives small amounts of revenues from a wide variety of software firms, software buyers and others when they purchase copies of reports. Some firms do secure reprint rights to these reports. None of these purchases, individually, represents a significant amount of total revenue for me and the nature of it is hard to predict where it will come from. I also provide some marketing strategy and/or market segmentation work for software firms as I have developed a unique database that segments the largest 4000+ technology buyers in the world. Many technology firms periodically engage me for unique views into this database for future marketing campaigns. I do not blog about these efforts and do not blog about client firms while they are active clients unless some pressing news story erupts. If that event occurs, I will indicate any perceived or real conflict of interest. Occasionally, I will develop unique intellectual property pieces for technology or service providers. If I should blog about a vendor with whom I have recently developed a special information product, I will note this in a blog to avoid any appearance, real or unintended, of bias. For the most part, I have no investments in technology firms. While I've been offered friends and family stock and other inducements in the past, I have steadfastly refused these. I used to be a partner with Andersen Consulting and had no ownership stake in the firm for many years. I frequently refer to this in my blogs and do not hide my prior association with the company. I did purchase a few shares of Accenture and Cognizant stock in late - 2008. I have sold some of those positions in late 2009. Readers should assume that most software conferences that I write about involved some measure of fees waived and/or travel reimbursement. I do not charge vendors to attend these events nor will I accept payment for same. I do get reimbursed for many speaking engagements. I generally note at the end of blogs whether the vendor reimbursed me for travel expenses. Generally, this includes airfare and hotel. I do not request, receive nor accept travel perks such as first class airfare.

Biography

Brian Sommer

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients globally. He advised the firm on ERP software market forecasts and helped establish manpower planning estimates by vendor for deployment globally.

Brian continues to remain close to technology buyers and sellers. When he left Andersen Consulting, he co-created a dot-com with blogger and former arch-enemy at Price Waterhouse, Vinnie Mirchandani. That firm helped broker efficient services contracts between software buyers and systems integrators. Since then, he's created TechVentive, Inc. - a company that helps technology firms better understand their markets - and Vital Analysis - the research and publishing arm of TechVentive.

Brian still travels the world and publishes an impressive number of articles, research reports and blog posts annually to help software and services buyers make better business decisions. He can be reached at: brian @ vitalanalysis.com

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