Is Amazon getting into the Flash media streaming business?

Is Amazon getting into the Flash media streaming business?

Summary: Interesting post over on about and Amazon.

TOPICS: Amazon

Is Amazon getting into the Flash media streaming business?Interesting post over on about and Amazon. According to Andy, Amazon is the company that is "distributing" the Flash video on Justin.TV. I put it in quotes because I'm not 100% sure what distribution means in this case, but the gist from Andy's post is that Amazon is actually hosting and streaming Flash media content:

Amazon has made a big push in Web services and in providing content delivery services (CDN) to small and large video publishers. We understand from industry sources that Amazon is deeply underpricing the charges of established CDN companies like Akamai.

That's pretty significant. I haven't talked to anyone inside of Adobe to get specifics, but if Amazon is getting into the business of streaming Flash content, that's probably going to mean lower prices and possibly make it more accessible. I've heard nothing but good things about Akamai (and they hosted the bike tour that was so impressive earlier this year) so if I hear more from anyone at Adobe or Amazon or Akamai (the A team?) - I'll update the post. It could be nothing more than S3 storage.

Update: Someone pointed me to this post by Stefan Richter, it does a good job of explaining how Justin.TV works. It sounds like they've basically rolled their own streaming server using Python and RMTP (the protocol Flash uses to stream).

Topic: Amazon

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  • Amazon CDN

    Here's another blog about Amazon from back in January.
    Beet.TV: Amazon Powers Diversion Media, the New Online Video Content Company Launched by MTV Veteran Nicholas Butterworth
  • Amazon Is Not In The Streaming Business Today

    Amazon is not doing any streaming media delivery at this time. It's being done via
    Akamai who did the Justin.TV stream. It's a combination of Akamai and Amazon's
    Elastic Compute Cloud (Amazon EC2) product offering. I'm going to outline on my
    blog on Monday how it all works.

    If Amazon were to get into the CDN business for streaming content it would be very
    interesting and without a doubt would shake up the industry, but as of now, I don't
    see them wanting to do that. It's really not their core competency.