Chrome OS: good for you; bad for Microsoft

By | July 8, 2009, 9:34am PDT

Summary: Google’s latest announcement is good news for all computer users. It helps loosen Microsoft’s death grip on the PC market and promises lower prices, higher reliability and smarter design. Unpacking Google’s announcement This announcement was carefully calculated - not an over-caffeinated coder’s late-night howl. Timing. Note the 12-18 month delivery: they’ve been watching how M$ freezes the [...]

Google’s latest announcement is good news for all computer users. It helps loosen Microsoft’s death grip on the PC market and promises lower prices, higher reliability and smarter design.

Unpacking Google’s announcement
This announcement was carefully calculated - not an over-caffeinated coder’s late-night howl.

  • Timing. Note the 12-18 month delivery: they’ve been watching how M$ freezes the market with “strategic” pre-annoucements.
  • Pricing. Free, as in open-source. M$ will have to fight for every dollar from netbook makers. Google should be handing out “Chrome OS” coffee cups to every M$ OEM starting with HP and Dell.
  • Target. Developers: “For application developers, the web is the platform. . . . [it will give] developers the largest user base of any platform.”
  • Goal. “. . . computers need to get better.” More like a big smartphone and less like a server - a clear swipe at M$.
  • Market. “. . . small netbooks to full-size desktop systems.” Google is generously ceding the server OS market to M$ and Linux - for now.

Low-end becomes mid-range
As noted in Windows kicks Linux to the curb, it is costly for M$ to defend Windows pricing at the low-end. On a 99¢ netbook even $5 for the OS is a problem. The uncoordinated Linux assault on Windows has fizzled out, but Google has the money and the presence to reignite the competition.

And competition is a Good Thing.

The Storage Bits take
As Moore’s Law and economies of scale make it possible for a $200 netbook to do what most folks need, the lucrative OEM OS market will start to dry up. Microsoft will have to decide between clawing for OS dollars or protecting their Office franchise.

They’ll be wise to choose the latter, but old habits - and revenue streams - die hard. Consumer operating systems should be low-cost commodities, and the Chrome OS is a step in the right direction.

Today’s personal computers - including Macs - are about where cars were in the 1930’s: funky 2-speed automatics; manual chokes; flaky brakes; hinky electrical systems; vapor lock; but hey! you don’t have to crank start them hand load the boot program. The industry has a long way to go.

Comments welcome, of course. History note: there is an older GCOS, influenced by the Multics OS that inspired Unix, the General Comprehensive Operating System. Almost 50 years old, it is still running on some mainframes in emulation.

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Topics

Robin Harris has been messing with computers for over 30 years and selling and marketing data storage for over 20 in companies large and small.

Disclosure

Robin Harris

Robin Harris is a president of TechnoQWAN, a consulting and analyst firm in northern Arizona. He also writes StorageMojo.com, a blog which accepts advertising from companies in the storage industry, and has a 25 year history with IT vendors. He has many industry contacts, many of whom are friends and all of whom he has opinions about. Robin has relationships with many companies in the technology industry. Every company he writes about may have sought to influence his opinion through carefully-crafted marketing messages and self-serving white papers, gifts ranging from desk calendars, t-shirts, lunches and trips as well as analyst or consulting assignments. He also invests in some technology companies. He may accept payment for services in stock as well. Robin discloses financial investments in or client relationships with companies named in Storage Bits. To help readers sort out the gold from the dross in his writings, Robin tries to communicate his reasons as clearly as he can. If you agree, you are intelligent and discerning. If you disagree, well, you disagree. In all cases, Robin encourages readers to subject everything they read, see or hear on the internet or from politicians to some simple questions: * What assumptions are implicit in the world view and judgments of the author? * What, if any, is the factual basis for the opinions the author expresses? * Is it reasonable, logical and clear? Your critical faculties: use ‘em or lose ‘em!

Biography

Robin Harris

Harris has been messing with computers for over 30 years and selling and marketing data storage for over 20 in companies large and small. He introduced a couple of multi-billion dollar storage products (DLT, the first Fibre Channel array) to market, as well as a many smaller ones. Earlier he spent 10 years marketing servers and networks. After leaving corporate life he founded TechnoQWAN, a consulting and analyst firm. He also developed StorageMojo into one of the top storage industry blogs.

Robin writes, consults, coaches and lives among the mountains of northern Arizona.

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RE: Chrome OS: good for you; bad for Microsoft
diamond@... 5th Aug 2009
"Free, as in Open Source", has a distinctly different meaning than in the context you use it, Robin. It specifically means "*NOT* in the commercial sense". Careful with your colloquialisms...
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What happens?
cowatson 8th Jul 2009
How will it work if the internet is down, or you do not have connectivety for some reason?

How is it fair for this OS to have the browser embedded so deeply in it, but Google argues against Microsoft doing that to the EU?
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HTML5 offline mode
linuser 8th Jul 2009
HTML5 allows apps to function in an offline mode.

Check out this HTML5 demo of Gmail, running on smartphones, to see how it works:

http://www.youtube.com/watch?v=VmjxmOtNZCk
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So ...
de-void-21165590650301806002836337787023 8th Jul 2009
... that would require a browser preinstalled in a general-purpose OS, right?

And HTML 5 isn't anywhere near being standardized yet, so that would be a browser preinstalled on a general purpose OS implementing a non-standard web-based technology?

Riiiiiiiiiiiiiight.
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html5
shis-ka-bob 9th Jul 2009
is closer than you think. If you ignore IE8, there is actually a rapid
adoption of the key features like video and canvas tags. HTML 5 is
becoming a standard, and Webkit, Opera and Gecko can implement as
the standard evolves. Just because windows users don't expect to see a
JPEG 2000 image in a canvas doesn't mean that the rest of us need to be
constrained by Microsoft foot dragging.

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Chrome OS sounds like a farce
LBiege 8th Jul 2009
They have Android already, so why not just upgrade Android into a laptop / desktop OS? What's the point having a separate Chrome OS doing what Android is doing already.
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Who does anyone need to run a Phone OS on a desktop is my question. That's the most stupid idea ever. It's like saying that Linux sux and that there are no distros out there fit for using on a computer today so we need to make this crappy phone OS run on a Desktop. TOTALLY USLESS. Want Linux on your desktop? Go to www.distrowatch.com and download one! There are almost an infinite number of distros. Making Android a desktop OS is the most useless stupid idea ever. Talk about inventing the wheel all over again.
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Just a reply.
ajones7279 9th Jul 2009
Lol phone OS? You do realize that Android is based on Linux right? So what is Windows to Windows Mobile? Or iPhone OS to Mac OS X? Nothing more that slimmed down versions of the operating systems. I see no harm in Chrome OS although I won't be using it.
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Re: Just a reply
rfcjat 9th Jul 2009
The difference is that Windows was made first and Windows Mobile was a scaled down version of windows. Mac OS was first, then came the iPhone. In Google's case, Android was first and so it is a totally different animal.
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Difference
ajones7279 9th Jul 2009
They said that there would be some...overlapping. Thing is, Android can't support the different architectures but Chrome can.
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the "better os" is already there
bannedfromzdnetagain 9th Jul 2009
here is a good quote: Anything that further damages Microsoft's
stifling grip on the majority of personal computers is A Good Thing?.
However, as Mac users, we already have the superior computing
experience that Google sounds like they're trying to deliver, so we
have little use for an embryonic, unproven OS running on a network
computer that's trying to deliver but a subset of what we already have.
Google's trying to bring a more Mac-like experience to the Windows
sufferers when Macs already exist. We're not big on reinventing the
wheel. It's Android all over again; just get an iPhone already. (You'll
even have apps.)

Again, some will ask, "Who needs another poor man's Mac? Why
doesn't Apple just release OS X Snow Leopard for generic PCs?" Of
course, it's not quite that easy (supporting reams of often shoddy
hardware configurations is a nightmare, just ask Microsoft), but Apple
could do it correctly by working with select PC box assemblers to
license OS X for Apple-certified hardware that maintains quality
levels. Certainly, the PC box assemblers would stampede over each
other for the chance to license OS X for their hardware.

Apple has long had enough revenue streams from other products to
take whatever hit to Mac hardware sales might occur. Plus, there
might not even be a decline as expansion of the Mac platform might
actually increase Apple's Mac sales as the great unwashed awaken to
the painfully obvious fact that A Life Without Walls Precludes the Need
for Windows."
0 Votes
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Attack is the best form of defense. People can feel confident that it isn't going to be an over-hyped, over-priced and under-delivering pile of poo given that it's from yourselves and not from the usual source regarding OS announcements.

Perhaps one day you will even be able to make Microsoft stop telling lies too.

At the very least, it prevents the sick unabated greed that Microsoft represents from destroying the search market by undermining their cash cow.

A serious O/S, backed by Google, can result in the long awaited anti-competitive judgement against MS for years and years of market abuse and illegal pre-installs.

Well done. With you all the way,
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Explain?
Fark 8th Jul 2009
"At the very least, it prevents the sick unabated greed that Microsoft represents from destroying the search market by undermining their cash cow."

Google makes an OS, this is good because it's competition - I agree.
MS makes a search engine, this is bad because it's destroying the search markets?

I'm not following you?
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Hint...illeagal preinstalls.
No More Microsoft Software Ever! 8th Jul 2009
That is where you should be putting your interest. Look it up.

Nuff said!
  • Flagged
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You think google will be different
bobiroc 8th Jul 2009
Lets push their toolbar or google desktop crap on everybody. That way we can tally up what they do on the internet and bombard them with Ads and fill up their inboxes with Spam on gmail.
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My gmail has no spam
T1Oracle Updated - 8th Jul 2009
every other email service I've had on the other hand, has.
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Ok Ok..
bobiroc 8th Jul 2009
I went a bit overboard with that, but am I the only one that is bothered by the fact when I log into my gmail that many of the ads seem a bit way too similar emails that are in my inbox. Almost like they take words from the subject (and possibly body) of the email to place ads. For example: I just logged into my gmail and I have emails from a Vizio contest I entered to possibly win a free TV and the ad link at the top relates to buying TVs. Coincidence I think not. There have been other similar ads based on email content in the past.
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For some reason...
SimonUK 10th Jul 2009
I don't get ads on my gmail page. Don't know why...
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Umm..
joepranay 8th Jul 2009
Sorry, but my account is loaded with spam. The filters are great as in when they notice spam. Google knows what it's doing.

However, my Hotmail sees one spam email in about 3 months.

Ah wtv...
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Just the opposite for me. Gmail - no spam the entire 6 years I've used it.
No More Microsoft Software Ever! Updated - 9th Jul 2009
Hotmail, 10-15 spams every single day. At least they go into the Junk folder most of the time.

Of course the main reason is the why I use them. Gmail for professional and personal correspondance only. Hotmail as my junk mail address for sites that require me to enter an email address. Heck, why not use MS resources for the junk email. Let MS bare the cost!
  • Flagged
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abuse of private information
kaninelupus 9th Jul 2009
Information holds more power than any OS, and Google have long been swinging that bat to their own financial benefit.
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RE: Chrome OS: good for you; bad for Microsoft
Loverock Davidson 8th Jul 2009
OMG did you really use M$ throughout your article? Really professional there. Google's Chrome OS is DOA. Nobody wants it because its based on linux which has known security and application issues, and the other reason is that its Google. No one is going to give up their privacy so that Google can steal it. This is all hype and vaporware and Google has nothing to show. They must be feeling pretty small right now by not getting any announcements. Aww.
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integrity..
Fark 8th Jul 2009
It's one thing for the masses to dumb down their posted with WINDOZE AND M$ - but for the author? The bias is blatant and now very obvious. Very sad.

I'm kinda glad he did it actually. Now we know the author can not trusted with ANY opinion based statement on Microsoft.
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Kudos!!! NOT MORE Robin Harris
sunflier 8th Jul 2009
Thank you. I was beginning to wonder If I were the only one who caught that.

You are right, no longer will read anything or trust Robin Harris as an unbiased journalist.
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Could it be that he handles the threat to Apple
GuidingLight Updated - 8th Jul 2009
by superimposing Windows7 overtop OS X?

The more thought he gives in reference to the threat to Microsoft, the less thought he need to give to the real victim being threatend here: Apple?

Google allready is competing head to head with the iPhone operating system with Android, now they will be competing head to head with their desktop system: OS X.

What will Google put out next, maybe Android for MP3 players?

All with an App Store, owned by Google.

I believe Robin's fear is showing
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These aren't journalistic pieces,,,
SimonUK 10th Jul 2009
...they are opinion pieces written by professional bloggers and industry
insiders. None of this piece contained any "news" - it's an opinion piece.
Read and treat it as such.
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Support for the author! I'll give it up!
No More Microsoft Software Ever! 8th Jul 2009
ANY voice that is not owned by Microsoft is a voice I want to hear/read. And based on the words I have read from MS supporters I am looking for allot more legible topics and without spelling errors! A welcome change that I see from non-Microsoft supporters! Microsoft supporters are drunk idiots that can't write or spell in correct grammatical English and apparently can't get their thought process across!
  • Flagged
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Translator please??
kaninelupus 9th Jul 2009
Because your own rambling diatribe was just soooo well constructed wink

"Microsoft supporters are drunk idiots that can't write or spell in correct grammatical English and apparently can't get their thought process across!"

OK, so what's your excuse then?? Too much glue sniffing, or just dropped on your head at birth??

Whyis it if someone writes anything even remotely pro-MS, they are labeled as "morons"; but when the other fanatics come hailing Linux or OS X as representing "truth, justice and everything Holy", people like yourself hail them as model examples of intelligence and coherant thought??

Gimme a break!!
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Look in the mirror
techr@... 15th Jul 2009
You've made a number of grammatical errors as well. For exmaple, starting a sentence with "And", misuse of the word "allot"; not to mention the run on sentence.

You also seem to consider anyone that does not attack Microsoft, a Microsoft supporter. I know a good number of multi-OS professionals. Since I support our company website, using PHP and MySQL, hosted on a Linux server, I would consider myself diverse; though our product is Microsoft centric.
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That will be great !!
fredramos 8th Jul 2009
Can someone that do really care about him save this comment and bring it back in 2 years ? It will be great to find someone as eloquent with a foot in his mouth happy .
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HA HA HA !!!
kiglas 8th Jul 2009
15 months after win 7. Chrome will be a novelty. You know as well as I do that win has to many SPECIFIC programs for it that are unavailable for Linix, Mac, or any other OS. Remember, the Majority of M $ $ flow is Business.

If google does make a bootable BIOS to get on the web to use their apps , it will not affect M$ for years to come, Most likely after mid-life of Win 7.

Look at what M$ has in the pipelines to compete. Azure + Gazelle + Bing + MS Office on line.

Good luck google, but it will take time.
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how premature
sunflier 8th Jul 2009
"helps loosen Microsoft?s death grip on the PC market"

isn't it a bit premature to be making a statement like this?

We have MAC and Linux(free) and apparently MS, as you say, still has a "death grip" on the PC market. How do you know Chrome O/S is going to fair any better?
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Hint:
SpikeyMike 8th Jul 2009
Linux is not a household term.

Google is. In fact, Google has become a Verb.

When, not if, but WHEN the public finds out about an OS from GOOGLE, they'll be interested in what it is.

If your job has anything at all to do with computers, you'll do well to learn Linux now.
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Good for me ? certainly not !
timiteh Updated - 8th Jul 2009
How can a stripped O.S which will almost completely rely on the web to be usable be good for me ?
At least Ubuntu or any significant Linux distribution can be useful for me as they don't rely on the web to be usable.
So thanks but for many of us, there is no way this wannabe O.S will be useful.
Bad for Microsoft ?
I don't think so.
The only thing it can really do to Microsoft in the close future, is to push Ballmer to refocus on Operating Systems.
And this can only be a good thing for Microsoft.
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The problem becomes
GuidingLight Updated - 8th Jul 2009
can Canonical survive an onslaught from Google?

Google has the money to pay hardware vendors "X" amount of dollars to use Google OS on their netbook offerings.

Sure, this would likely invite more scrutiny from the DOJ, but could the benefits outweigh the costs, via an App store of their own?

Microsoft has the software people want, so hardware vendors will purchase it, and Google has the money that hardware vendors like, so they may sign a deal.

Will this just push the choice in the netbook world to that of Microsoft and Google?
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Cost of an OEM OS
techr@... 15th Jul 2009
I highly doubt that manufacturers are going to abandon Windows on their netbooks. I also doubt that the licensing of Windows cost them much at all. There is also the consumer factor, and consumers want what's familiar.
http://www.wired.com/gadgetlab/2009/07/chrome-linux/ I think Google can fare well in the smartphone market because the whole platform is new. Look at the whole OLPC thing; I haven't looked lately, but it seems most of the players in that market had to offer Windows. As for software, it is the Windows market that has the software people want, not just Microsoft.
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Seems I have heard this song and dance before.
bobiroc Updated - 8th Jul 2009
While google does some good things I think Robin is jumping to conclusions here. Google Chrome as an OS may end up good for some but it will be like any other linux distro at the bottom of the pile. I have been hearing the death of Microsoft for 20 years and have yet to see any proof of it. Just like AMD has been going out of business for 35 years. Not gonna happen anytime soon. Just another crappy article written by Robin.

Until an OS has application support that runs programs people want/need to use then it will be only 2nd best at the very most. So if they are targeting the netbook market just like linux did they will lose. Now if people actually only bought those NETbooks for interNET based apps then that would be different and linux would have done better now wouldn't it? But obviously that is not the case and Google's OS will be come a niche OS and used mainly by geeks that can understand its limitations. The average consumer will be frustrated because it will not run their Apps designed for Windows and will reject it.
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Really mature there! Do you actually get paid for these childish stupidities?
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Very sad isn't it?
bobiroc 8th Jul 2009
I always say that if people write and mock a product's name like Windows calling it Windoze they are immature trolls. I mean I will use *nix every once in a while just because their are so many variations of Linux but I will not go around calling Apples Crapples or anything like that.
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Agree.
Average-IT-Guy 9th Jul 2009
I like reading people opinions, I like reading their take on things but to put an article like this our on this website with such childish and petulant things such as these is really embarrassing and unprofessional.

Robin - some of your articles do have value and you do come out with some valid points but please, please, please try and stay away from phrases like this. For me it invalidates anything you say.

Sorry.
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As I said...
SimonUK Updated - 10th Jul 2009
http://talkback.zdnet.com/5208-12694-0.html?forumID=1&threadID=66523&messageID=1257871

If you don't like what you read, stop reading it. It's what grown-ups do.
To add further, why then is it OK for you to call individuals and
companies names?
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I can see it now!
LiquidLearner 8th Jul 2009
Hey honey, I bought this $200 netbook with a Google OS on it. It's awesome. Look at all the stuff it can do! Oh wait, we need our $50/month internet connection for this thing to be anything more than a paperweight... Without internet access it is worthless. Netbooks don't come with modems so dial up is out. But wait, if I go to a free wireless hotspot it's fine! So from now on I'll have to use my computer at the local coffee shop or mall.

Give me a break... The internet is not that ubiquitous yet and it's still a long way off.
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Internet..
prof123 8th Jul 2009
Who has a computer without internet, maybe 10%.
Google is going after the other 90%
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They're both running Windoze. I must be a big part of the 10%, huh?
  • Flagged
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The one with an Internet connection or one of the other two?

They only care about profit.

No Internet connection = No interest to them.
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But more importantly
Ole Man 9th Jul 2009
no "authentication" and no additional DRM from Microsoft.

If I want to download something, all I need do is connect for five minutes (or however long it takes to download) behind a firewall, and then disconnect again. That way I get what I want, and not what "somebody else" wants to force on me.
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Re: Internet..
rfcjat 9th Jul 2009
True, but if they are targeting the netbook world, then they are targeting people who use their laptop on the go... in the taxi, in the public transport systems, in the plane... there aren't wifi networks everywhere you go all the time. If the OS has to be online to work, I don't see how that's feasible anyway. The only way I see is to get a broadband card. Even still, those still don't have 100% up times and are very expensive.
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Have you heard of Google Gears?
prof123 13th Jul 2009
This is for offline access. You can still work, access
selected sites, do your email, type letters o work on
spreadsheet in Google Apps. Once you are connected,
everything gets automatically synched.
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Not going happen
Ben_rockwood 8th Jul 2009
Its all mindset. Who ever can unseat the consumer mindset will rule the day. There are already many freebies available (ubuntu for example). When a consumer wants to buy a laptop/desktop from bestbuys/frys/online.. they don't look for a OS at the core.. rather they want to buy HP/Dell/Acer/Sony or cheap laptop and they don't care what os is pre-installed. so end of day it is all microsoft and when they want to ditch it they will buy an Apple.
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Underestimating Microsoft.
CobraA1 8th Jul 2009
"As Moore?s Law and economies of scale make it possible for a $200 netbook to do what most folks need"

Umm, no. It's the expensive cell phone plans that make them possible. Technology may eventually get there, but right now it's more smoke and mirrors than actual, real pricing.

"Microsoft will have to decide between clawing for OS dollars or protecting their Office franchise."

False dilemma. I think they can do both.

Timing: Actually not that good. Microsoft is slated to release Windows 7, and that's likely to overshadow anything else for a while.

Pricing: Dunno what to say, Linux has been free for a long time, yet it hasn't exactly taken off. The idea that "free beats everything" so far is totally unproven.

Goal: Sounds like it's based on idealism, not real world use.

Target: Yeah, that's basically Linux's market as well. Unfortunately, targeting devs isn't the same as targeting end users. The market has proven that merely making devs happy isn't enough.

And if anybody thinks that Microsoft is going to sit on their duffs and do nothing - they're just dreaming. If Microsoft sees a threat, Microsoft is going to respond.
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One more useless Linux Distro
250608 Updated - 8th Jul 2009
Nobody cares about Chrome (market share 2%) and nobody cares about Linux (market share 1%).

Google OS will be another Google flop:
http://www.pcworld.com/article/146101/top_10_google_flubs_flops_and_failures.html
0 Votes
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"Free, as in Open Source", has a distinctly different meaning than in the context you use it, Robin. It specifically means "*NOT* in the commercial sense". Careful with your colloquialisms...

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