Chotskies - promotional marketing tools?

Chotskies - promotional marketing tools?

Summary: I had the misfortune to get involved with a sales person yesterday while trying valiantly to complete a project before the deadline. I wasn't able to convince him that I was busy and I didn't want to speak with him at the moment.

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I had the misfortune to get involved with a sales person yesterday while trying valiantly to complete a project before the deadline. I wasn't able to convince him that I was busy and I didn't want to speak with him at the moment. He just kept going.

He wanted me to purchase some form of chotski, that is a small gift used for promotion or marketing of a company or its products. I was amazed at the collection of pens, pencils, coffee mugs, folios, calendars, shirts, jackets, stuffed animal toys and USB thumb drives imprinted with a company logo. Do any of these things really influence your organization's purchasing decisions? I have strong doubts. Do people really purchase a multi-million dollar system based upon the coffee mugs various vendors have supplied?

It seems to me that these items often are used to show a previous choice rather than being able to really influence future behavior. Do you really think that that t-shirts given out at a show really cause the recipients to go right out and sign a check or issue a purchase order for the product in question.

In some cases, having these items lying around in an office presents an image that I suspect the recipient never considers. Does someone who influences purchasing decisions really want to advertise that he/she is biased towards some party or another rather than making the effort to select the best product for the company?

As an aside, I personally find it rather offensive to go into a Doctor's office and see the place littered with promotional materials provided by pharmaceutical companies. I expect that medical professional to be unbiased and to offer solutions based upon my needs not based upon lunches brought by sales people or pens, pencils or calendars embossed with the product name.

Topic: Enterprise Software

About

Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He's literally written the book on virtualization and often comments on cloud computing, mobility and systems software. In his spare time, he's also the managing partner of Lux Sonus LLC, an investment firm.

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2 comments
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  • The mug with the logo may not influence purchasing decision...

    but it may help in keeping the company in the purchaser's mind, seeing it all the time on the desk.
    Roque Mocan
  • RE: Chotskies - promotional marketing tools?

    Everyone is entitled to his own opinion and Dan's opinion of Advertising Specialties may have been complicated by his annoyance at being disturbed that particular day, and the rep should have realized that and gone elsewhere. All that aside, Dan's company and Dan's church and likely ALL his affiliated organizations have a logo and an identity that they would like to promote to interested persons. THAT'S the reason for the "CHOTSKIES" as he describes them, not bribery as he alludes to. No one is moved to action by a coffee cup or a shirt, but it is to keep an image of your self subtually in front of your prospect so that WHEN he finally is mentally prepared to be open to your presence or suggestion, he is reminded of just who you are and why you exist!!
    If the stuff didn't work, it wouldn't be a Billion $$ business. Thanks for the opportunity to educate Dan, you really need to get out in the world more!! Research is sometimes professionally limiting.

    Henry Keller Sales VP HK Promotional Sales
    Tinton Falls, NJ
    hankkeller@...