Veeam's goals, product strategy and target audiences

Veeam's goals, product strategy and target audiences

Summary: The folks at Veeam contacted me after they read my assessment of Quest's product strategy (see Quest's vision for more information). They wanted the opportunity to present their targets, product strategy and target audience.

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The folks at Veeam contacted me after they read my assessment of Quest's product strategy (see Quest's vision for more information). They wanted the opportunity to present their targets, product strategy and target audience.

Veeam's targets

Veeam says that its targets are virtualization, data protection and management. By virtualization, the company means offering data protection and management in a limited set of virtualized environments. By data protection, Veeam means back up and recovery. By management, the company means real time monitoring, configuration management, providing a "business view" of what's happening and management of virtual servers.

Veeam's product strategy

Veeam is targeting different audiences with each of its products.

The company targets the VMware customer when it speaks about virtualization. They are, however, beginning to flesh out offerings for Microsoft's Hyper-V.

Veeam's management products focus on working with VMware's management products and making them easier to use, provide monitoring of the VMware environment, capacity planning for the VMware environment, change management, reporting and chargeback. The company also offers ways to link into Microsoft's System Center, HP's Operations Manager.

Veeam's data protection targets small to medium businesses.

Veeam's target audience

Veeam's management products target large enterprises. The backup products, today, are targeting small to medium businesses.

Snapshot analysis

Veeam is not trying to offer a broad set of tools. It clearly has picked narrow market segments in which it thinks that it can add value. While this is a good business strategy, it also means that its products can not be seen as good choice for customers having a broad mix of hypervisors, management environments or require support for desktop virtualization.

Since Veeam wanted to draw a comparison with Quest, I'd have to say that Quest has a broader vision, one that includes more platforms, more tools and may be of use to a broader audience.

Quest does has one challenge, the tools it has today come from in-house development and from acquisitions . This means that they are point products and don't always work together. This hasn't been a problem because Quest has been focused on offering products that offer immediate value, are very easy to use and don't really have to link to other things. I expect that Quest will integrate these tools over time.

If your organization has an environment made up of only the products and tools Veeam supports, it might be a good choice. If your requirements include support of many hypervisors; data protection for mobile devices, desktops and severs; and the ability to work with many different management frameworks, such as those offered by BMC, CA, or IBM/Tivoli, I'd suggest looking elsewhere

Topics: CXO, Data Centers, Data Management, Hardware, Storage, Virtualization

About

Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He's literally written the book on virtualization and often comments on cloud computing, mobility and systems software. In his spare time, he's also the managing partner of Lux Sonus LLC, an investment firm.

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