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Virtually Speaking

Dan Kusnetzky, Paula Rooney and Ken Hess

VMware's Maritz virtually pronounces death of Windows

By | August 31, 2010, 11:08am PDT

It could not have been easy for former Microsoft exec Paul Maritz to pronounce the death of the operating system today.

Maritz, who is CEO of VMware, said during his keynote today that virtualization and new application frameworks combined represent the de facto operating system for the IT-as-a-Service era since the two layers of the new stack handle all of the hardware and application services once provided by operating systems.

Okay, Maritz did not pronounce the death of Windows verbatim but referred to the “changing role” of the OS as a legacy software layer that needs to get a new life.  He did say the era of client/server is over.

“Hardware is going to virtualization and the role of abstracted services to applications is going to new frameworks,” he said. “The traditional operating system won’t disappear .. but is one component that need to fit into this world.”

The tide is going to change with or without VMWare, he said. But yes, VMware has all the virtualization software and application framework components needed in the third era of computing.

OS gone? An obvious conclusion, but coming out of the mouth of a former Microsoft exec? Ouch.

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Paula Rooney is a Boston-based writer who has followed the tech industry for almost two decades.

Disclosure

Paula Rooney

Paula Rooney owns no stock in the companies that she covers. She holds a 401K that is managed by JPMorgan.

Biography

Paula Rooney

Paula Rooney has covered the technology industry for more than 15 years, starting with semiconductor design and mini-computer systems at EDN News and later focused on PC software companies including Microsoft, Lotus, Oracle, Red Hat, Novell and other open source and commercial software companies for CRN and PCWeek. She received a silver award from the American Society of Business Publication Editors in 2005 for her profile on Linus Torvalds and edited and co-authored "Partnering With Microsoft," a book about Microsoft's channel published by CMP Publishing in 2004. Rooney graduated from the Columbia University Graduate School of Journalism in 1997. In her off time, she enjoys scuba diving, sailing, sun worshipping, running and reading. She resides on the shores of Scituate, Massachusetts.

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RE: VMware's Maritz virtually pronounces death of Windows
jeffmgf1 14th Jul
Where does Idaho rank? We have been living in Montana for the past 5 years and I am not supri sexy shop to find it #3 on the "worst" list. Considering a sexshopmove to Idaho to escapthe high cost of living a low income in MT. There may not be a sales tax here but they get you if you own property!
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This is getting ridiculous
Roger Ramjet Updated - 31st Aug 2010
So we throw away a half decade's worth of work on things like memory management and multi-processing, and rely on VMware to do it for us? A new monopoly is coming, and that means great customer service - right?
Windows died for us as a server OS 3 years ago, we now have less than 70 out of 4,000 servers running Windows OS. Everything else runs Linux (RHEL) with about half of the infrastructure fully virtualized. Our client user platform is a combination of Windows PCs and thin clients, with the mix slowly shifting away from Windows. We continue to delay any migration to Windows 7 in anticipation of better thin client devices, we'll re-evaluate the options again in November for next year's plan.

Maritz isn't really saying anything new, but virtualization isn't a magic solution, it still takes a lot of planning, designing and managing.
@terry flores you do realise DH is still an OS?

People aren't mocking the idea of windows dying, but more largely that virtualisation can somehow replace the role of OS, it's more of the same tired old vmware hype at best.
@terry flores Well said Terry, you are not alone. I am working with a client who is currently considering replacing 130,000 desktop systems by thin clients, and in the trials so far the results exceed what they expected. There will always be people who need their own systems, but for most a virtual desktop that they can take home simply by plugging a smart card in a slot in their Mitel phone and have both phone extension and all the documents they had open at the office instantly as if they hadn't left is worth a lot, and better than lugging a laptop around. How many physical servers have you eliminated by going to RHEL?
@Roger Ramjet

Lol. InB4 free virtualization addon by Microsoft!

happy

I remember Netscape pronounced the death of windows right before the release of Internet Explorer.
@Roger Ramjet
Memory management huh? MS Windows have always been terrible at memory management, and they never really got the knack of swapping pages in and out of memory.
We have battled with Windows and it's strange happenings for 25 years now, time is ripe for a change. IBM and Sun was right, the OS is unimportant. If you run Oracle or IBM DB, the OS is only needed for powering up the server. As soon as the DB runs, the OS is not needed anymore. Why then have 10GB of OS running, using up ressources for nothing?
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It's not that simple
Roger Ramjet 2nd Sep 2010
@pkrdk

You either trust VMware to handle the CPU/Memory or you trust an OS (and remember, VMware draws heavily from Linux). Either way, you still have "something" running and "using up" resources.

My contention is that UNIX operating systems have had many years of working with these "issues" and have been perfected. VMware is a young company and has created a LOT of new code to do the (exact) same things. Do you trust NEW code or time-tested older code?
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Hold your horses!
P. Douglas Updated - 31st Aug 2010
First you gave the following quote:

?Hardware is going to virtualization and the role of abstracted services to applications is going to new frameworks,? he said. ?The traditional operating system won?t disappear .. but is one component that need to fit into this world.?

Then you said the following:

OS gone? An obvious conclusion, but coming out of the mouth of a former Microsoft exec? Ouch.

Don't be so excited about the notion of Windows disappearing. If anything, virtualization will make Windows more appealing, as it will make it easy for MS to provide backward compatibility for Windows applications, and it will allow Windows applications to have the (anywhere) reach of the browser.
@P. Douglas

Actually yes, Windows is more appealing under Virtualization.

One of the worst aspects of Windows from a time point of view is mostly avoidable while virtualized, which is boot time - if you are virtualized then you can suspend the OS, shut down the computer, restart, and resume without the 15-30 mins it can take for Windows to boot up.

This is also an advantage as you can reboot windows when you need to (which is regularly due to ridiculously small updates such as anti-virus) and still have a working computer.

I am not sure that VMWare counts as an OS as such - but it does change the model of thinking that a PC is a windows machine - it is not - it is a machine that amongst other things can run Windows.

I use Windows under Parallels when I have to - which is rarely, and it is better that way - but then I have a better OS to use whilst it is rebooting, and don't use Windows for most things - so during reboot I am missing not much.
@richardw66
"...you can suspend the OS, shut down the computer, restart, and resume without the 15-30 mins it can take for Windows to boot up."

Interesting. My Dell/Intel Core 2 Duo E8400 (3.0 GHz) with 4 GB of RAM running Win 7 Ultimate takes all of 45 seconds to fully boot up.
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The death of ... to death
Scubajrr 31st Aug 2010
Every other week someone declares the death of "X" due to new technology. And we've been hearing it since the early 80's. The death of the floppy. The death of local storage. The death of the desktop. The death of Apple. The death of Windows. The death of the thin client. Some have eventually come about. The floppy is reasonably dead with only a few zombies left wandering the landscape. Some have morphed to fill usefull niches, thin client terminal to the point-of-sale cash register. Others have been completely wrong, after several sickly years Apple is a huge competitor. It's just tiring to hear one more declaration "X" is dead. THE KING IS DEAD!! LONG LIVE THE KING!!
@Scubajrr
@Scubajrr "The death of the floppy" Yah, whoever predicted that one sure got it wrong! How else are we supposed to back up our files!? Every now and then I see a computer without a floppy drive and I think how wrong headed consumers are that buy those "trendy" machines, and how they are doomed to regret buying without the "floppy option" or, gasp, sometimes buying a model that doesn't even have the option of adding a floppy.

On a side note, I'm kind of picky about color coordinating my office,... anyone know where I can get a nice beige mouse and keyboard?
@geotopia@... The floppy was declared dead 15 years ago. I can only hope that I can hang on another 15 years after the doctors declare me dead.

Anyone can declare anything dead and eventually they will be right. If it doesn't happen with a reasonable time frame, such as 5 years in the case of the floppy prediction then I refuse to call that an accurate prediction.
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Beige
rogerbro@... 31st Aug 2010
@geotopia@... Yes. I can supply you with a beige mouse and keyboard if you really want them. Floppy drives too! (beige of course)
@Beige "beige mouse and keyboard"

Okay, no tricks, though... I don't want one of those trendy USBS keyboards, though I'm just slightly tempted to go with that Bondi Blue instead of Beige. I'd like to see it next to my computer first. I guess if it clashed I could spray paint it. I discovered that there's a touch up paint that Chrysler sells for the K Car that matches a Dell beige almost perfectly. It's been hard to find lately so I'll have to remember to stock up next time I'm in Sears.
Ok now we have a title that more accurately fits what's happening in the real world...
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What real world is that?
davidr69 Updated - 31st Aug 2010
@Johnny Vegas
My company, with over 60,000 servers, is moving to VMWare, not HyperV.

@windozefreak
Point me to any large financial firm or any large company moving to HyperV.
@davidr69
I wonder how many more companies exist besides your company???
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@davidr69
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Nissan uses Hyper-V

Chris
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RE: VMware's Maritz virtually pronounces death of Windows
Luiz Felipe Stangarlin 1st Sep 2010
@davidr69, i think someone is buying HyperV, or you think that Microsoft is making it only for fun.
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RE: VMware's Maritz virtually pronounces death of Windows
Luiz Felipe Stangarlin 1st Sep 2010
@davidr69, i think someone is buying HyperV, or you think that Microsoft is making it only for fun.
@davidr69
We took the dive about 5 years ago. Our PCs needed a major redo with new HW, and we decided to switch to Citrix as it was at that time. It was a huge success, we built a bulletproof server environment, and switched almost 100% to thin clients. After all we had a lot of money in hand from the savings in buying cheap TC's instead of PCs, and we expected huge savings in maintenance and support.

We never looked back. Users loved it, boot time 10 seconds and shut-down time the same. If the TC crashed, they didn't lose anything, we wired up a new device, and they got the whole session intact after log-on. We did install a few PC for specialised use, multimedia editors, heavy graphics users and such who usually uses apps that gobble up RAM. The users thought it was PCs, but it was in fact UNIX machines, they never found out, and they shouldn't bother too. Users work in the Apps layer, not the OS layer.

As a bonus we got a much more silent office environment as the TC had no cooling fans, and the need for beefing-up the airconditioning was removed due to much less heat emission.

Nobody in their right mind would install a classic PC environment today, it as dead as the Dodo.
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What the heck is HyperV?
James Quinn 31st Aug 2010
@Johnny Vegas
Pagan jim
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HyperV defined...
Wolfie2K3 31st Aug 2010
@James Quinn
It's Microsoft's hypervisor based virtualization feature for the enterprise.

Read more about it here:
http://www.microsoft.com/windowsserver2008/en/us/hyperv-main.aspx
But I like Windows and I like VMware, and in my PC they like each other.

That's all that matters to me.
Ok, these titles are created to make people click. If this is the death of windows for the 127th time, what about osx and ubuntu?? Why does this mean the death of windws and not other popular operating systems like the ones I mentioned??
Their market share is much smaller so killing them will be easier.
I swear these writers are dumb
@savage3006 "Why does this mean the death of windows and not other popular operating systems like the ones I mentioned?"

Just taking a shot in the dark here, but could it be because... WINDOWS SUCKS!? Because it's gutless kernel is still tied to DOS and NT and because Redmond's idea of security is to pester a user until they hack around the perpetual "are you sure you want to do that?" dialog thus having only themselves to blame? or is it because Redmond's idea of innovation is putting a bloated bug-ridden OS on a not-so-smart phone? Because I so enjoy BSOD in the middle of an important call and simply can't imagine hauling around a legacy OS from the 80s on my primary communication device (still secretly longing for Windows to take over my fridge and hot tub:).

Nah, I think it's because Windows is superior to the other OSes, but that Apple juggernaut just isn't playing fair with all their happy customers and cool devices. Oh, that we could go back to our beige boxes in the mid 90s when our jobs were secure if we were sufficiently proficient with Microsoft Office and Exchange Server.
@geotopia@...
A) You're completely wrong, Windows is the strongest OS available still.
B) Your reasoning has nothing to do with the article.
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tied to DOS
blu_vg@... 31st Aug 2010
@geotopia@...

You immediately discredit yourself when you say Windows is still tied to DOS. You obviously have no knowledge of NT internals. Look up Dave Cutler sometime.
@geotopia@...
Aren't xp,vista, and 7 based on NT??????????
yeah they are

buggy smartphone??? That thing is still in development and won't be released until oct/nov, so you fail on that one too.

Wp7 isn't based on windows 7 either. Yeah they have smilar stuff but can't say the mobile version is windows seven on a phone.

Buggy??? Look at your precious iPhone and the bugs it has ..
I'll give you one
proximity sensor
@geotopia@... You know when I responded to your earlier post I thought you might just be a little slow but now I see that I was being generous.
Wake up, bashing Microsoft is no longer trendy and you don't get a free pass on facts just because you use the formally magical "Windows Sucks!"
Your claims are merely noise and don't apply to Windows 7 today or to Windows Phone 7.
Apple can not compete in the Enterprise world because they refuse to guarantee backwards compatibility to their business customers, the exact thing that you knock Microsoft for doing. Apples secrecy does not work for Businesses that can not have the IT budgets held hostage to Steve's whims.
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Or maybe you're just a clueless tard...
Wolfie2K3 31st Aug 2010
@geotopia@...
NT is not based on DOS. NO relation - other than being able to run the same programs and, of course, coming from the same company.

It would seem to me that most flavors of 'NIX - including Linux and OSX - have a feature very similar to UAC in Windows Vista and 7. There is no perpetual nag either.

Third, Windows 7 has gone on a significant diet. It's faster than XP and Vista. It runs rather well. In fact, I haven't seen a BSOD on Windows 7, (or Vista or XP for that matter) in years. The last one had to do with hardware that was on it's last leg. If you're seeing BSODs, maybe it's time to get rid of that Pentium 3 and buy some new hardware. OK...

As far as Apple goes... I'd say you're right. They aren't playing fair. Their ads are full of lies and bovine fertilizer. Their software might be fine and dandy IF you're just starting out - but try migrating your database to an Apple based system and you wind up with lots of frustration. Don't bother taking that presentation you built on your Mac on the road with you on your iPad. Those speaker notes you spent hours writing will vanish as the iPad version doesn't support that feature. And likewise, don't bother syncing that document with footnotes, the table of contents either. All those things are just considered "unncessary" in the realm of Apple. Note - these little idiosyncracies weren't documented up front and center. They were buried in support notes you might have been lucky to happen on AFTER you've hosed your documents...

Behold! The magic!

NOT!
@Shane "Windows is the strongest OS available"

I've honestly never heard that adjective used to describe an OS before. Very interesting. Do you mean strongest SMELLING?
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@Blu_VG "You immediately discredit yourself when you say..."

No, I discredit Windows and Microsoft bloatware, but it hardly needs my help.
@Savage "Aren't xp,vista, and 7 based on NT?"

Of course they are, how else would you get all that BSOD goodness. At least the BSOD is based on NT, anyway.

"That thing is still in development and won't be released"

Are you really thinking that the king of bloat is going to change 3 decades of entrenched monopoly mindset and give the world a bugless smartphone? How long was WinCE out and it still has bugs. I don't think for a second that two more months is going to snuff out the bugs, but judging by what happened to Explorer, I'm guessing any more time in development might actually be a bad thing.
subject says it
@Oxmouse
Hit the nail on the head
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@Oxmouse

I agree... I'm getting tired of these titles that are pure b.s. If ZDNet can't get along without them, and get more realistic titles, I'll be dropping ZDNet.

What Maritz said only suggests the operating system will change. DUH. Until our 'personal computers' are just dumb terminals ('windows') on the 'cloud', there will be an o.s., most likely "Windows", and we will continue work offline.

I like what one poster suggested, that future backward compatibility could be virtualized, and newer o.s. versions can concentrate on all new features without baggage of backward compatibility. However... that is not a license to change everything around with each new version. I'm getting tired of MS moving controls around, burying them in new places, with each release.

@ (Dan Kusnetzky &) Paula Rooney
From your own article about the virtual death...
"...he said. The traditional operating system won't disappear .. " "
He did NOT say "it's virtually dead".
(Yes, I know you hedged that he didn't say 'dead' verbatim. Nice try.)
He did say " but is one component that need to fit into this world." When... has it ever not been so?
The authors wasted my time... I won't read them again.
Kusnetzky & Rooney. Remember them... and don't bother.
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...and for the few folks on the planet that still don't have access to fiber, the OS substitute will be?
@randall.hess@... "the few folks on the planet that still don't have access to fiber"

What're ya talking about!? Metamucil has been around for ages! And long before that some guy invented carrots and celery!
When Intel and others build virtualization into the CPU then Windows will still be around and it will be VMware taking that final stand. They are an intermediary technology. Certainly the role of the OS will be eased since things like memory management and file access will be services provided on the chip but IMHO VMware is blowing hot air to cover the fact they have no clothes. The UI is the users interface not some infrastructure service that the users neither see nor care about.
He he, he could have specified that he is talking about IT for enterprises as well.

I'm a little bit far away from virtualizing my home PC.
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Death of:

Windows as an OS:NO
Windows as an API:Maybe
Windows as a strategic Platform: YES
@karl.harris@... "Windows as a strategic Platform"

To be serious for a moment here, Windows and DOS before it, were only strategic platforms for the folks in Redmond. They really got their value out of it by leveraging new products on their OS brands and keeping it essential through external dependencies. Even the folks in Armonk treated it as strategic in the beginning, though you could argue that they really didn't understand how strategically important OS and Applications were in the heady days of main frames and $2000 PCs.

But even if Windows sticks around for another 40 or 50 years, it's survival isn't based on it's strategic importance to users because it never had that going for it. It's strategic importance was only for Microsoft's expanding business interests and now that they are contracting (don't believe me, look at the stock's last 10 years of 0% growth), MSFT struggles day in and day out to shift from reliance on an old monopoly to innovation in new markets like Smart Phones, MP3 players*, and web services. The cash cow that was Windows is turning into a real hindrance because of their long running dependence on it. Monopolies aren't just bad for consumers, they eventually cause a company to rot from the inside out.

* Side note, I know MSFT has enough reserve cash to keep ZUNE on life support for another 10 years, but can we just dispense with the charade and give ZUNE a dignified memorial next to BOB and WebTV?
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Got you to read it though
jtollack 31st Aug 2010
Keynote speeches are a lot like State of the Union Address... Everyone knows pretty much what is going to be said and the content is rarely tuly meaningful.
Might as well call VNC an OS replacement. VMware runs on an OS while hosting another OS. The day VMware gets rid of both of those is the day VMware becomes an OS itself.
@spstanley With the new VMware ESXi 4.1 and future releases, VMware goes exactly in this direction. Just a thin hypervisor, no Service Console (Console OS) anymore, that can host and manage all underlying Hardware and all Virtual Machines through the VMM. I wouldn't call the vmkernel an OS in the classic sense of an OS.
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Are you kidding me???
Polluxgold 31st Aug 2010
All that title and all that hype just to remark an overused statement of fitness into a new environment??

Dude (sorry, Dudette), you are really craving audience if you have to resource to this "bait-and-switch" titles to get some readers... sad
Where does Idaho rank? We have been living in Montana for the past 5 years and I am not supri sexy shop to find it #3 on the "worst" list. Considering a sexshopmove to Idaho to escapthe high cost of living a low income in MT. There may not be a sales tax here but they get you if you own property!

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