CIO View: CIOs need to be part of business strategy

CIO View: CIOs need to be part of business strategy

Summary: The old model of keeping the IT strategy and the business strategy separate is officially dead. Today's best CIOs recommend integrating IT strategies as closely as possible with business strategies in order to create real value.

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The old model of keeping the IT strategy and the business strategy separate is officially dead. Today's best CIOs recommend integrating IT strategies as closely as possible with business strategies in order to create real value.

Cesare Tizi, ZDNet Australia's CIO of the Year 2007, who has been CIO of both AGL Energy and Transurban, gave ZDNet Australia an insight into this process.

The problem is simple, said Tizi in this video interview. Business strategists are not interested in IT. The secret to fixing this is to "try to embed IT components into [the] business strategy."

What does this mean in a practical sense?

"Customer Relationship Management [CRM] is a good example", Tizi said. "If a customer gives us his name or mobile find number, we will find that customer and know everything about him.

Happier customers and better efficiency will no doubt perk the interest of those previously uninterested business strategists, claims Tizi.

Topics: CXO, Enterprise Software, Telcos

Munir Kotadia

About Munir Kotadia

Munir first became involved with online publishing in 1998 when he joined ZDNet UK and later moved into print publishing as Chief Reporter for IT Week, part of ZDNet UK, a weekly trade newspaper targeted at Enterprise IT managers. He later moved back into online publishing as Senior News Reporter for ZDNet UK.

Munir was recognised as Australia's Best Technology Columnist at the 5th Annual Sun Microsystems IT Journalism Awards 2007. In the previous year he was named Best News Journalist at the Consensus IT Writers Awards.

He no longer uses his Commodore 64.

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