Cisco: Mobile Internet data traffic to grow 13-fold by 2017

Cisco: Mobile Internet data traffic to grow 13-fold by 2017

Summary: The amount of mobile Internet data traffic is poised to explode in the next four years -- especially in Africa and the Asia/Pacific region.


There are a number of different predictions floating around about how many Internet-connected devices there will be worldwide within the next few years. But regardless of those numbers, we can all be sure that mobile Internet data traffic is going to explode exponentially as well.

Cisco has chimed in with its latest predictions through 2017 in regards to mobile data traffic -- and the forecasts don't hold back.

According to Cisco's Visual Networking Index report covering 2012 through 2017, the networking giant is predicting that global mobile data traffic will jump by 13 times over to a rate of 11.2 exabytes consumed globally per month at an annual run rate of 134 exabytes.

To put this in a frame of reference, the monthly rate for 2012 was 0.9 exabytes of mobile data traffic.

Doug Webster, vice president of Service Provider Networking Marketing at Cisco, explained further in prepared remarks that this projection equals "more than 46 times the total amount of mobile IP traffic just a few years ago in 2010."

He continued:

With such dramatic adoption, we are rapidly approaching the time when nearly every network experience will be a mobile one and, more often than not, a visual one as well. This trend is a result of the seemingly insatiable demand by consumers and businesses alike to achieve the benefits gained when connecting people, data, and things in an Internet of Everything.


Cisco expects that from now through 2017, mobile devices such as smartphones and tablets (but also laptops) will account for the overwhelming bulk of this traffic.

One point also worth highlighting is that it appears researchers are forecasting mobile data traffic to increase sharply because of more devices online -- not users.

By 2017, Cisco is predicting there will be 5.2 billion mobile users -- up from 4.3 billion in 2012. But they also predicted that there will be more than 10 billion connected devices (including more than 1.7 billion M2M connections) within four years -- up from 7 billion total in 2012.

However, there are expected to be some major changes in demographics as well -- especially in emerging markets. -- which could provide new business opportunities for everyone from mobile OEMs to service providers.

Specifically, researchers predicted that we'll see the highest growth rate for mobile data traffic in the Middle East and Africa at a rate of with 17.3-fold growth. But the Asia/Pacific region is expected to dominate with the most mobile traffic overall, accumulating 5.3 exabytes per month by 2017.

For another look at more predictions from Cisco's Visual Networking Index, check out the promo clip below:

Images via Cisco

Topics: Mobility, 4G, Cisco, Smartphones, Tablets

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  • I'm no expert, but surely it could be even higher?

    Looking at my own personal usage;
    PRE iPhone - literally a few megabytes of expensive WAP a month.

    iPhone launch; unlimited mobile data on O2... But it was 2g and there wasn't much to download anyway.

    Smartphones explode; bigger apps and faster Internet, but all the Internet is capped.

    Now; I have unlimited Internet on HSPDA+ which means I can stream music and films and tv. Also the apps available to do this have exploded spotify, rhapsody, love film, iplayer. I was catching up on the welsh rugby game on my ipad Monday afternoon waiting for a maintanence task to finish using my cellular instead of the freely available public wi-if because itz's faster. In the last... Year?! my mobile usage has increased from around 3-400 mb per month to 12 GB per month. I stream spotify on the highest audio setting because I can; there's no reason not to. I'm only looking at it as my usage, but as an early adopter, it seems that the next four years could easily see a doubling year on year in the west as all you can eat data rules?
  • This is more talking about bits and bytes

    and not necessarily overall web traffic. About 10 years ago people in dev groups would get in trouble if a web page was over 100K in overall size. Today, the average page (for a PC/Laptop, not a phone experience) clocks in at over a Meg. The overall traffic didnt increase 10-fold, but the bits and bytes being transferred sure increased 10-fold. It seems to me that the data/page consumption is going to be different moving forward and will not increase 17-fold as this report indicates.
    Kurt Tietjen