Cloud brokers should heed lessons from the best online dating sites

Cloud brokers should heed lessons from the best online dating sites

Summary: Think about it: on an online dating site, would you just want to be matched with everyone in your age range and nothing else? Why bet your infrastructure on incompatible matches by an online broker?


Perhaps cloud brokers emerging on the scene should be more like the best of the online matchmakers. Recommendations are made on factors well beyond age, gender and interests. Likewise, cloud brokers need to weigh more factors than price and performance. 

That's the word from F5 Networks' Lori MacVittie, who references a n ESG/VMware survey from earlier in 2012, which found that 78% of IT managers were seeking compatibility between external cloud service providers and internal clouds or virtualized data centers. She emphasizes that the compatibility is the operative term here -- not interoperability, long the goal of SOA and web services efforts. 

While cloud brokers currently focus on matching consumers with providers based on simple characteristics such as price and performance, they need to also move into "deeper, more critical capabilities like security and data integrity services, acceleration and optimization, and application-layer networking." as MacVittie explains:

"It's not just about listing out services. To really get to the heart of compatibility, if what we're desiring is operational consistency, we need not only a more standard method of describing infrastructure policies (rule sets, processing directives, etc…) but the means to determine whether a given infrastructure service is capable of not only accepting but creating such a policy. Such policies must be abstract, they cannot be specific to any given environment. We need a way to describe the rules used to configure Amazon Security Groups, for example, such that they can be consumed and implemented by Rackspace, or BlueLock or an OpenStack-based private cloud framework."

What is needed from cloud brokers, MacVittie says, are descriptions of virtual machines, applications, and networks at infrastructure compatibility to aid organizations' "transition from private to hybrid and public architectures." Cloud brokers "could provide this level of metadata, if providers recognize the importance of disseminating that information in a way that's easily consumable and are willing to offer the data organizations need to make their decisions."

Just as online dating services need to provide more than just matching people by age, gender, and hobbies, "it's also going to take a lot more detail than just price and location to make a compatible match between cloud consumers and providers when critical business functions are on the line."

(Thumbnail photo: Joe McKendrick.)

Topics: Cloud, Enterprise Software

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  • Online dating sites as a comparison-hilarious

    Well there's some of me that's probably jealous as I didn't write a site but geez as a participant I sit around an analyze the queries they write no doubt and knowing the mechanics you get to be a fly on the wall per se. I look at a lot of software and it cracks me up that one site done by mathematicians sends you a flow sheet after a few weeks:) I used to write code so I can do this and be the devil's advocate and see what it does to those non tech folks and it's not pretty.

    The initial queries are good with taking you outside your environment but when you see how screwed up people get with putting too much faith in the queries you laugh your fanny off, but I talk a lot about Algo Duping anyway in the financial markets and in healthcare and it's thick as can be.

    I agree with you on cloud brokers and the focus but don't use dating sites as a comparison. They do get people hooked with going with what is presented on the screen but data today especially in the brokering and selling areas is getting so flawed. I check this stuff out and people on dating sites once they respond to the software questions find themselves making lists they never made before and darned if they can't seem to find folks who fit it as again we all have this duping going on with algorithms today and I see people that are so frustrated and hide behind a lot of the communication on dating sites too, so you don't meet a "whole"person at once. Again like I said initial queries are fine for finding someone with general same interests living near by, but after that it's game of sales with keeping participants coming back to expose to more ads so they can make more money . Are you one of those maybe:)
  • Can't compare dating sites

    I agree with MedicalQuack. There are thousands of dating site such as , pof , match, eharmony, bla, bla but i'd prefer droidmsg
    Different type of person will meet in person if you are serious about matchmaking online. The thing is take sometime to polish personal profile. Dating is like selling your profile to public.
    Jessica Parker