China smartphone shipments see first decline in two years: IDC

China smartphone shipments see first decline in two years: IDC

Summary: Smartphone shipments in China, the top market in the world, experienced its first slowdown in the fourth quarter of 2013 after the market recorded 9 consecutive quarters of explosive growth during the past two years.

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TOPICS: Smartphones, Apple, China
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Shipments of smartphones decreased 4.3 percent quarter-on-quarter to 90.8 million in China during October and December, from 94.8 million units of the previous three months in 2013, research firm IDC said in a report on Thursday.

It is the first drop-off since the second quarter of 2011. IDC attributed the decline to a number of factors including the introduction of Mobile's 4G TD-LTE network in China on December 18, which would translate into supplies of 4G handsets not able to reach the market fully until 2014 Q1.

The increasing popularity of phablets and channel inventory also enabled Chinese operators to cut smartphone subsidies on phones with smaller screens, which triggers distribution channels looking to clear out those stocks, according to the report.

Melissa Chau, a senior research manager with IDC, noted the world has increasingly looked to China as the powerhouse to propel the world’s smartphone growth, who said the latest data was the first hiccup in an otherwise stellar growth path.

"We are now starting to see a market that is becoming less about capturing the low-hanging fruit of first time smartphone users and moving into the more laborious process of convincing existing users why they should upgrade to this year's model," said Chau.

She expects future drivers to unlock further smartphone growth in the country after Apple tied-up with China Mobile in January and the massive device upgradation to 4G networks.

As smartphone shipments will face more moderate increases in China, emerging markets like India, which now significantly lags behind, will become the next growth highlights in the future, IDC expects.

Chinese smartphone players are expected to expand more actively in the international markets this year after they’ve mapped out plans in the domestic market and had started testing out overseas since 2013, according to IDC.

Topics: Smartphones, Apple, China

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  • People continue making the mistake of thinking of China as this huge

    untapped market, ready to explode into a massive new market for smartphones or tablets, or this or that or the other.

    While it's true that China has a huge population, only a "relatively" tiny part of that population could be considered the target for what smartphone makers have in mind. China still has a population where the majority are in deep poverty. It might have some 200-300 million people that can be considered relatively well-off, but that's probably the only part of the population that's ready to be tapped by companies such as Apple, with it's high-price devices and services, while Samsung and others might also have a hard time selling their high-end products too. Face it, the majority of what's called "the middle-class" in China is not as well-equipped to own the type of technology as people in the U.S. and Japan and S. Korea and Europe can. People look at the 1.3 billion population and their eyes turn green with the possibilities for sales and earnings. Not gonna happen. Same thing is as applicable with India, which has a similar-sized population as China, but where the vast majority of the people are also live in poverty. So, these companies with expectations of fantastical possibilities for riches in their minds, should start thinking a bit more realistically about those possibilities.
    adornoe