Can Apple continue to rule the mobile enterprise?

Moderated by Lawrence Dignan | June 10, 2013 -- 07:00 GMT (00:00 PDT)

Summary: Zack Whittaker predicts more success ahead. Steve Ranger sees the tide turning.

Zack Whittaker

Zack Whittaker




Steve Ranger

Steve Ranger

Best Argument: No


Audience Favored: No (80%)

The moderator has delivered a final verdict.

Opening Statements

One word: 'Yes.' And it's all down to BYOD

Apple's success in the enterprise is thanks to bring-your-own-device workers. Since then, the iPhone and iPad maker continues to bolster its security and mobile device management (MDM) solutions. It's already sailing along the enterprise train, and now the U.S. government has approved iOS 6 for secure government work, there's no stopping it. 
But Apple needs to remain focused. It can't miss a beat. So long as it continues to cater -- even if at first it was inadvertent -- to business users, it can enjoy a long success in a lucrative, long-term revenue generating market. Consumer demand for the iPhone sees no long-term decline, and the iPad still doesn't have a viable competitor. And thanks to Apple's mature ecosystem of devices, IT decision makers know what to expect in the upgrade lifecycle.

Apple's accidental enterprise supremacy is already passing

With the iPhone and iPad Apple never really courted the enterprise market, because it didn’t have to.

The bring your own device revolution saw iPhones and iPads flooding into the office environment and the IT department could do little to stop it.

But now the tide is turning. For many workers Android devices are an attractive alternative to the iPhone, while Samsung in particular is trying to woo enterprise buyers by adding security software to its devices.

And it's not just Android that's undermining Apple's dominance. According to one estimate Windows Phone will be neck-and-neck with the iPhone in just a few years on market share, and has Microsoft's enterprise heritage to back it up.

Add in the new wave of Windows tablet that IT departments will want to buy (if only because they have Office) and Microsoft becomes another real alternative for enterprise mobility.

Apple's had it easy for too long. But now there are other highly credible mobile ecosystems around, emphatically wooing the enterprise buyer, and that means Apple's domination will soon be a thing of the past. 


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  • Can't handle IE10?

    According to your graphic, the vote is 100% "Yes".

    This fails the reduction ad absurdum test since I just voted "No".

    Could this be another example of the folks who pontificate about the future of technology not being able to handle the technology we have today?
    Reply 1 Vote I'm for No
    • reductio ad absurdum


      Can't tell from here whether that was simply a typo, but just for future reference, the Latin phrase is reductio ad absurdum. See, for instance, any dictionary at

      Regarding the debate here, I merely know that I don't have enough information to make an informed opinion. I do expect the next 12 months will be interesting, though. Just hope they're not interesting as in the purportedly Chinese imprecation: May you live in interesting times.

      -- Tim
      Timothy J. McGowan
      Reply Vote I'm Undecided
      • This is the kind of pedanty up with which I will not put

        Seriously, thanks for pointing out the error (which, by the way, I cannot fix since editing is not enabled). It was not a manual typo. Rather an over zealous auto complete.

        If one types "reductio" in the comment box in IE10 it adds the "n". Strangely, this does not happen in Chrome. So, I am not sure if IE or the page code thinks I need to buy a consonant.
        Reply 2 Votes I'm Undecided
  • If the argument is that BYOD give's apple the edge....

    Then Apple's hold won't last. Better and better management suites are being developed that are multi platform compatible.
    Reply 1 Vote I'm for No
    • Apple's form factor

      Who came up with the idea of giving the Apple's tablets that unnatural, horrible curvature around the edges. Hopefuly one day they will get rid of that.
      Reply 1 Vote I'm Undecided
      • nothing wrong with curves, even Apple's.

        Curves are neither stupid or smart, though some work and look better than others.
        Bee Ryan
        Reply Vote I'm Undecided
  • Phones vs. Tablets

    When it comes to phones, Apple will hold on longer--but its tablet days are going to end. I'm already seeing it in my enterprise, where users are starting to approach my department and ask to trade in their iPads for Surface Pros because they "want to get real work done" (that was the actual phrase used by one of my users). I'm also seeing more Surface Pros at meetings I attend.

    And this is just the first generation of Surface Pro tablet. It's a great device, but it's a bit heavy and battery life isn't outstanding. Assuming these two weaknesses are overcome in the next generation, the argument for using an iPad is going to be pretty weak.

    Apple has said all along that their target market was consumers, not enterprises. Enterprises were willing to jump through hoops for the iPad up until now, but with a viable alternative--one that's enterprise-ready out of the box--they're not going to keep doing it.
    Reply 4 Votes I'm for No
    • pple's tablets form

      I just hope that the next generation of Apples would get rid of that stupid curvature around the edges
      Reply Vote I'm Undecided
    • Exactly

      because the iPad cannot do any work at all. It has no integration... It has no nothing. It cannot even store files... It has no format support or HDMI ports, it requires adapters and other stuff to do anything.... Its just useless in general...
      Reply 5 Votes I'm Undecided
      • Yeah, no work at all

        (except the work that it is doing already, and well, and all the work it is projected to do, with pilot programs in the majority of top 500 corporations.)
        Seriously, do you even listen you yourself? You have no idea what you're talking about. Case pinpoint, your idiotic list:
        "cannot even store files"
        Yes it can.
        "It has no format support"
        What does that even mean? Are you trying got ploy I can't open .doc and .jpg files, etc.on an iPad? 'Cause you'd be wrong.
        HDMI? Really? First, how many businesses need HDMI to do "work"? Second, it does not need HDMI ports to output to HDMI if needed. See next.
        "it requires adapters and other stuff to do anything"
        Um, so? Your point is?
        Reply 2 Votes I'm Undecided