Best Argument: No
Audience Favored: No (80%)
One word: 'Yes.' And it's all down to BYOD
Apple's accidental enterprise supremacy is already passing
With the iPhone and iPad Apple never really courted the enterprise market, because it didn’t have to.
The bring your own device revolution saw iPhones and iPads flooding into the office environment and the IT department could do little to stop it.
But now the tide is turning. For many workers Android devices are an attractive alternative to the iPhone, while Samsung in particular is trying to woo enterprise buyers by adding security software to its devices.
And it's not just Android that's undermining Apple's dominance. According to one estimate Windows Phone will be neck-and-neck with the iPhone in just a few years on market share, and has Microsoft's enterprise heritage to back it up.
Add in the new wave of Windows tablet that IT departments will want to buy (if only because they have Office) and Microsoft becomes another real alternative for enterprise mobility.
Apple's had it easy for too long. But now there are other highly credible mobile ecosystems around, emphatically wooing the enterprise buyer, and that means Apple's domination will soon be a thing of the past.