Best Argument: No
Audience Favored: No (80%)
Apple rules -- for now
This debate's question is simple, and its answer is, too. Apple can continue to rule the mobile enterprise. The question is: For how long? Apple's biggest weakness is its own falling sales. If Samsung can exploit that gap and begin taking the market with its niche range of enterprise-ready devices, such as the Galaxy S3 and S4, it could seriously ding any hope of Apple making a comeback.
CIOs would be happier with one device for all to keep costs down, but employees seek diversity and change. And with a massive uptake in Android by bring-your-own-device (BYOD) users and prosumers, it's dipping in slowly into Apple's enterprise share. For now, Apple will hold its place — likely for the next year. Once Google fixes its Android fragmentation problem, that's when Apple really has to worry.
Apple's domination threatened
It's fashion and the rise of bring your own device that made the iPad and iPhone enterprise standards. When they were new, there was nothing that could match either of them for style or functionality: Apple caught the rest of the tech industry napping.
But now Apple's competitors have woken up, and caught up: both Samsung and Microsoft (with Nokia) are rapidly assembling ecosystems that will threaten Apple's domination.
At the same time the iPhone excitement, even with iOS 7, is beginning to wear off (although who knows what the autumn will bring). If iPhone fatigue becomes an issue with consumers, the same will happen with business users. And because Apple has done relatively little to woo the IT department or the CIO, its enterprise relationships don't have the same depth as a rival such as Microsoft.
Much will depend on how the next set of flagship handsets from Apple, Samsung and Nokia are received by consumers. But could it be that the same force – consumer sentiment - that made Apple an inadvertent, accidental, enterprise superstar is the same force that will see it eclipsed?
Enterprise inertia can bite back
The topic of Apple's continued domination in the enterprise is often a tricky one. Why? Time frame. Apple ran away with enterprise share partially because rivals failed to step up. Now Samsung, BlackBerry and Microsoft's partners are all gunning for Apple. As much as I hate to go with the crowd, Steve had a better argument compared to Zack, who seems to think Apple can stand pat and enjoy inertia in the enterprise. Over time, enterprise inertia can bite back --- ask BlackBerry. In addition, iOS 7 will give Apple's enterprise fans an excuse to look at other options.