Best Argument: Yes
Audience Favored: Yes (77%)
Bring Your Own Device (BYOD) has introduced a cultural shift to the Enterprise and a logistical nightmare for the IT department and service desk. The ability for users to download their own apps from wherever they choose brings a layer of management complexity, app compatibility testing and provision of extra support. Directing employees to an external store to download one of potentially millions of apps poses significant risk to the IT team. The IT department will be expected to manage, test and provide on-going compatibility support for existing and proposed applications. This extra level of complexity brings with it an associated cost to the business.
Enterprises that have their own internal app store for employees to download approved, tested and sanctioned corporate apps bring several benefits. Companies benefit from a managed service to the business, a reduction in support and correct internal charging back to the business cost center.
Why bother with the risks?
If you have a "BYOD first" policy -- as opposed to a policy where you buy all your staff the same device, e.g. an iPad or a BlackBerry -- you're going to have to run multiple app stores to cover off the supported platforms. Moreover, if you are working to this method, you are unlikely to be pushing out private, home-grown apps to the employees. People bringing their devices to work will be using a very limited set of apps -- web browsing, email, calendar/diary management, etc.
If it is your policy to give audiences within the workforce devices, you likely have private apps you want them to have. In this instance, the app store metaphor is overkill as it's simpler just to push down to those devices the apps that you want them to have. Why bother risking having the helpdesk bothered with "I can't find the app I need to do my job" type requests because you're dependent on the user finding the app within the store.