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Products we can't see or testDennis Howlett: Salesforce.com is telling the world of its expansive vision but what's under the covers? At first blush you might think there is plenty to deliver on the company's transformational vision when in reality some big chunks of what they're claiming are more aspirational than products we can see and test. For instance, the marketing cloud is little more than a mish mash assembly of a few acquired products while the 'work cloud' is Rypple plus vaporware. Sure, the company is crushing it on sales force automation and field service; but as other vendors are quick to point out, these are point solutions that are often dependent upon third parties to deliver full value.
No sign of slowing downPhil Wainewright: A questioner at last week's Dreamforce annual conference asked CEO Marc Benioff what Salesforce.com has to do to get from $3 billion in annual revenues to beyond $10 billion. That the question did not seem absurd is a measure of Salesforce.com's momentum. Can it continue to grow at 25 percent or more each year, even at such a size? I believe it can.
The hard-won success of Service Cloud demonstrates the company's ability to build strength in a new application sector alongside its sales automation core. It has now set its sights on building a similar business in digital marketing automation, while its new initiatives in performance management (Work.com) and collaboration (Chatter) open up additional markets with similar potential.
Neglected partners or poorly served customers may sometimes feel aggrieved as Salesforce.com expands its footprint, but there's no sign of this 100-pound gorilla slowing its advance.