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Winning over CIOs different from winning over CEOsJason Hiner: Almost in spite of itself, Apple has become a powerful player in the enterprise with the iPhone and the iPad. The iPhone 5 doesn’t do much to make itself more attractive to businesses and their IT departments, but it also doesn’t do anything that’s likely to slow the momentum that it has among executives and business professionals.
Apple does very little to cater to IT departments. It does just enough to keep CIOs from being able to reject it, but not enough to really make CIOs happy. That’s why a lot of CIOs are excited about the next generation of Windows 8-powered tablets and smartphones. Windows devices are simply a lot more manageable for IT and Microsoft is a better corporate partner.
However, even if the next-generation Windows devices deliver and CIOs love them, winning over CIOs is a much different game than winning over CEOs. The iPhone will continue to be the smartphone of choice among executives and average business professionals because it is still the easiest smartphone to use, it still has the best apps, the price is still right, and it’s available on more wireless carriers than ever.
CIOs have just been marking time with the iPhoneSteve Ranger Until now many CIOs have reluctantly tolerated the iPhones and iPads that have infiltrated the enterprise. CIOs have put up with iPhones - despite their traditional suspicion of consumer handsets -- because they couldn’t offer a decent alternative. Until now.
But this year, the somewhat underwhelming iPhone 5 launch is sandwiched between two other events that will be of far more significance for many CIOs: the unveiling of Nokia 920 and the launch of Microsoft Surface.
As a result of this pincer movement, the iPhone 5, with its bigger screen and remodelled connector may not be enough to persuade CIOs to build their device strategy around Apple.
Many CIOs have been waiting for a rival to the iPhone and iPad combination that complements their existing, Windows-based desktop infrastructure. The lack of a must-have feature for business users in the iPhone 5 means CIOs will be looking with renewed interest at Windows 8 devices instead.