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It's painful having a U.K. phone number when working for an U.S. company. Not only do some people still struggle at the hurdle of working out how to enter a U.K. phone number into a U.S. phone (even I struggle on landlines at times) it also costs a lot for others to ring and sometimes costs me to receive.
The solution? A cloud-based phone exchange. Skype nails it perfectly.
I have two public phone numbers: a London, U.K.-based phone number (+44 208) and a New York, U.S.-based phone number (+1 646) that allows anyone in the world to pick and choose an appropriate number to call me on. For the first five seconds, if I'm at one of my computers then I can pick up. If not, it forwards to my mobile number. Even when I am abroad, my friends can ring a local-rate number no matter which side of the Atlantic they're on and still get in touch. As for the cost? It's a lot cheaper than ringing me directly on my mobile -- and it's all goes on business expenses.