Google: Businesses can benefit from video sharing

Google: Businesses can benefit from video sharing

Summary: Web 2.0 technology such as video and social networking has the potential to be incredibly valuable in the business world, according to the search giant

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TOPICS: Networking
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Video sharing and social networking aren't just for the kids — Google reckons there is a place for both in the business world.

Dave Girouard, vice president and general manager of enterprise at Google, told silicon.com: "Our intention is to bring as much of Google's technology to the enterprise suite as possible, and using video to share information inside a business is an obvious need."

Girouard said video sharing is "a zero-billion-dollar industry". In other words, video is something everyone thinks and talks about, but so far no-one has worked out how to use it for information-sharing on a large scale within the business world.

Google acquired YouTube for $1.65bn (£805m) last year, and recently rolled out an advertising format on the video-sharing site, which may be a way to cash in on the hefty investment.

However, Girouard added: "I doubt anything we would do with YouTube in the enterprise space would have anything to do with the YouTube website."

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And video sharing isn't the only Web 2.0 technology Google sees as having potential in the business space, with social networking also getting a mention.

Girouard added: "I think social networking will be incredibly valuable in the business space and maybe more impactful than it is in the consumer space, eventually."

Topic: Networking

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