Google may boost search ranking for HTTPS sites

Google may boost search ranking for HTTPS sites

Summary: A report indicates that the search giant may reward sites for encrypting traffic, but has made no decision.

TOPICS: Security, Google

A report in the Wall Street Journal says that Google is considering a boost in search ranking for sites that use encryption.

The story cites Google Distinguished Engineer Matt Cutts, who is in charge of the company's webspam program for removing spam results from search. It says Cutts "hinted" at the possibility at a recent conference.

A Google spokesperson said the company had no announcements at this time.

Google's page ranking algorithm is famously complex, with many variables to reward and punish sites. It's possible that such a change would, at least in the short term, reward sites that attempt to game the Google ranking.

But many experts have been pushing for greater use of SSL/TLS encryption on web pages and Google has been at the forefront of this push for many years.

Topics: Security, Google

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  • Why?

    For a site that the user interacts with, yes. For a more static website, which deals up information pages, run by somebody in their spare time, or a small company website, paying more for a certificate than they pay for a years hosting is unrealistic, the price of a Thawte certificate just can't be justified for such sites.
    • It's a good idea

      I think you summed it up in your comment "run by somebody in their spare time, or a small company website" correct, it's not worth paying for a certificate - also not worth ranking in google if it is just a spare time thing. There should be more place in Google for small businesses who put huge amounts of effort into their SEO and not see the results... Paying for a certificate to make sure you website and products are safe/secure is a small price to pay if you are serious about your business and customers.
      • On the other hand

        I had a difficult problem with Outlook 2011 today. none of the professional sites could offer any help, including no hits on the TechNet and other MS sites. In the end, I ended up on a small, private blog which described the problem and gave a solution.
  • Errr

    Once again Google fudging the results. Everyone knows that they are paid to get a web site's links higher in search engine results.