Google Nexus 10: Fastest and most impressive Android tab yet, but feels cheap

Summary: The latest Android tablet from Google and Samsung has a lot to offer, but its plasticky construction and lack of good optimized applications should give you some pause.

nexus-10-wide On Friday, having been stuffed to the gills the previous day on BBQ smoked Thanksgiving turkey, mushroom bread pudding, wild rice & sausage dressing and all sorts of holiday delights, I awoke to the sound of the UPS man leaving a package on my doorstep.

It was the new Nexus 10 tablet I had just ordered a few days before, the 32GB model. I shrieked like a little girl as I raced to the front door, still in just my underwear, and snatched it from under the doormat and flew back inside, like one of those trap door spiders.

I went into the kitchen to grab a knife to open up the box and brought it over to the coffee table where I gleefully showed my new acquisition to my wife, not unlike the proud behavior of one of my dogs after having just caught and killed a small animal, offering it up for my approval.

"Is that the thing you just spent over five hundred bucks on?"

"Yeah! It's the new Nexus 10."

"And you need one of these in addition to your $700 iPad because..."

"Because I gave you my Nexus 7 and I need a new Android tablet. My others are too old and can't run the new Jelly Bean OS."

"Happy Chanukah, honey."

At first glance, the Nexus 10 is... uninspiring and well, disappointing. It's a black plastic slab with a big pane of glass on the front, with a rubberized coating on the back to prevent the device from slipping. It's plasticky, and doesn't feel like something you just blew four or five C-notes on.

In terms of pure aesthetics, it looks like Samsung and Google decided to make the most unexciting, most low-key looking device possible in order to avoid potential lawsuits with Apple, while stuffing it full of cutting-edge electronics. It's like the black Ford Crown Victoria unmarked police cruiser of Android tablets.

You're not buying the Nexus 10 for looks, that's for sure. Strictly viewing it from an industrial design perspective, it definitely does not look as nice as Samsung's previous full-sized tablet offerings, such as the Galaxy Tab 2 10.1 or even first-generation full-sized Android tablets like Motorola's XOOM.

And because of Nexus 10's plasticky construction, I have some concerns about its durability, so if you're going to buy one of these, make sure you invest in a decent case, once one becomes avaliable. As I understand OtterBox currently has one in development, and as soon as they have one, I'll be sure to encase my Nexus 10 in it.

As I have written about before, the Nexus 10 is Samsung's first totally homegrown, mass-market tablet to use their brand new dual-core, 1.7Ghz Exynos 5 processor, which is also the first chip in a tablet to use the ARM Cortex-A15 architecture. The Exynos 5 has also recently been used in Samsung's latest Chromebook. 

In terms of overall CPU performance, at least on paper, the Nexus 10 is no slouch when compared with the industry tablet leader, the iPad 4th Generation. It outclocks the iPad's A6X and exceeds its performance on a number of industry CPU-intensive benchmarks (such as Geekbench) although the graphics processing (GPU) is considerably slower than Apple's tablet.

How this applies to real-world applications is not yet completely known. There aren't enough tablet-optimized apps on Android to show if the slower GPU is a major detriment. I didn't notice any real slowdown of the main Android 4.2 user interface -- if anything it was quite snappy, and I didn't see any issues with the GPU being able to keep up with resource intensive 3D games like Asphalt 7. 

Video blogger Chris Pirillo has done an exhaustive comparison of the two tablets which I think is quite educational to anyone considering a purchase of a Nexus 10 or an iPad 4, and he delves into detail regarding the relative performance of the CPUs and GPUs on both tablets a bit more than I am willing to devote to in this piece.

If you want to get even more geeky about benchmarks and application performance, I recommend Ars Technica's very exhaustive Nexus 10 review written by Andrew Cunningham.

Probably one reason why Samsung chose to throw its energy at making the Exynos 5 such a clock cycle crunching CPU demon rather than focus on the GPU in this round is that they wanted to optimize the chip for Android's main UX responsiveness and for the Dalvik application runtime environment itself.  

In the past, I've criticised Android for being far less responsive a UI than the native iOS UI, and part of this is because Android uses Dalvik (a JVM-like environment) and Just-in-time (JIT) compilation for its main UX as well as for many of its applications, as opposed to native compilation using C, C++ and Objective-C as used on Apple's iOS.

Android does have a C and C++ Native Development Kit (NDK) but this environment is mostly reserved for game programming, particularly those which interact with OpenGL in full-screen apps with their own UIs.

With Android 4.2, Google has considerably improved overall device responsiveness, and this has been quite evident in Android phones and smaller tablets like the Galaxy Nexus and the Nexus 7 which were recently updated to the new version.

Still, the Nexus 10 is not an Android phone or a smaller tablet -- it has a huge, super high definition display that even out-pixels the iPad 4. So when you are driving all those pixels and your environment isn't using native code, you need that much faster CPU.

Speeds and feeds aside, let's discuss the user experience a bit. The display on the Nexus 10 is gorgeous. Is it better than the iPad 4's? Hard to say.

My 43-year-old eyes are unable the tell the difference between sharpness levels on equivalent applications, even if the Nexus 10 is 300ppi and the iPad 4 is 264ppi. Suffice it to say nobody is going to be unhappy with the display. The colors are brilliant and text is extremely easy to read.

Chris Pirillo in his video above says that the saturation level on the iPad 4 is better and also has better blacks, but I was unable to see a real difference, side to side, with both products. I think it is safe to say that at this point in tablet display development, the industry has achived a level of pixel density and color representation that the human eye is going to have trouble discerning any possible improvements. Both tablet displays are excellent.

The main user interface in Android 4.2 has been adapted so that Jelly Bean looks exactly the same on a smartphone and Google's other "experience devices" as on a full-sized tablet. Gone is the application launcher button on the upper-left hand corner in the full-sized tablet interface.

This has been replaced with a Jelly-Bean style launcher icon on the bottom center of the screen along with the other soft buttons, with have also been centered rather than aligned-left on Ice Cream Sandwich (4.0) and Honeycomb (3.0). This removes the "mental context switching" issues when going back and forth between Android smartphones and tablets that I had with previous versions of the OS.

As I alluded to before, the biggest problem with Android is the apps. There aren't enough apps that can take advantage of the super high-resolution display on the Nexus 10, or any other full-size Android tablet for that matter. The majority of Android apps have been written for Android smartphones, where Google's OS maintains market share dominance.

Applications which are able to scale and take advantage of the high-res display do look very nice. Google's own apps, which are pre-loaded onto the device, which include the GMail client and the Chrome browser, YouTube and Google+ show off what this tablet can really do. Chrome, in particular, is a pleasure to use, and is able to render text and graphics sharply -- although rendering pages is somewhat slower than on the iPad.

If you can find 3rd-party apps which scale properly and make good use of the screen real estate you'll be rewarded. Facebook for Android is not one of them, as it's still a smartphone app and it's also probably one of the worst performing apps on the Android platform. Instead, you'll want to check out Friendcaster, which Google itself reccomends on its Play Store as "For Tablets".

Plume for Twitter is also a great choice for those using the microblogging service, as it utilizes multiple columns and the text sizes can be adjusted to make use of the higher pixel count. However, as on the Nexus 7 when it was recently upgraded to Android 4.2, I did notice a lot of UI stutter, particularly when the app is enabled for "real-time updates" mode.

Netflix on the Nexus 10 is also a pleasure when playing movies, although I found some jerkiness/laggyness in the main movie selection/search UI.

One caveat while using this tablet over any extended period of time -- it does tend to warm up a bit. 

The stereo speakers on the Nexus 10 are definitely loud enough for use when watching movies in a hotel room or in the bedroom, so a headset isn't required unless privacy is needed. I agree with Chris Pirillo that the sound dynamics on the Nexus 10 are tuned somewhat on the trebly side versus the iPad 4. This is neither good or bad, it just is.

One of the two major disappointments on this tablet is the microphone. Like on the Nexus 7, Google really cheaped out on this component. This is particularly evident when using Skype. While I was able to place calls and hear (and see) the other people quite clearly, I was told that the receiving audio was horrible.

So clearly the issue with Skype for Android is not the quality of the codec, it is the microphone quality on the device. If you are planning to do a lot video conferencing with this tablet, forget it -- get an iPad 4 or iPad mini instead.

The second major disappointment on the Nexus 10 is charging. Google and Samsung decided to go with the standard Micro-USB Micro B connector that is used on nearly all (except for Apple's) smartphones.

Because of this, the device can only charge with 5W of power, versus 10W of power used on other full-sized Android tablets, the Microsoft Surface and the iPad 4 which use proprietary charger connectors in order to handle the higher wattage requirements. As a result, the charging on the Nexus 10 is unbelievably slow.

If you primarily use your tablet for a few hours in the morning and in the evening hours, it's not as noticeable, particularly if you charge it before you go to bed, but if you use the device heavily during the day, whether it is to do browsing, reading, or to watch movies or play a lot of graphics-intensive games while killing time on an aircraft you are definitely going to come up short unless you have a charging outlet nearby.

The Nexus 10 does have the ability to wirelessly charge using the Xi standard (the accessory for doing this isn't avaliable yet), but this is also a 5W charging method, so other than the cordless nature, there isn't a huge advantage to doing this.

So what did I think of this tablet, overall? If you're an Android fan, and you've made investments into that ecosystem, and you want a screen that rivals the best of what Apple can do, this is clearly the Android tablet to own. But right now, there just aren't enough apps to take advantage of what this device is capable of.

If you mostly intend to use it for web browsing, email, watching movies and reading ebooks and magazines, then I would say this would be a good purchase. However if you want the best selection of HD apps, and you want to use the device for video conferencing I would have to say no, go with an iPad instead.

Have you purchased a Google Nexus 10? What do you think about it? Talk Back and Let Me Know.

Topics: Android, Google, Tablets

About

Jason Perlow, Sr. Technology Editor at ZDNet, is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies. Jason is currently a Technology Solution Professional with Microsoft Corp. His expressed views do not necessarily represent those of his employer.

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Talkback

117 comments
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  • Yep

    You could tell this review is either Jason P ore James K.

    Not that it is cheap quality but, we will still say it feels cheap.
    slickjim
    • UI

      Look at that increadibly busy Home page. It looks cheap, unfinshed. perfection is attained with less not more. Google should remember the success they have with their simple search engine home page.
      gbouchard99@...
      • UI

        The home page ?? if you mean the home screen it is a personally configured one. You can have it as busy or as empty as you like.
        huxleypig
        • MySpace was also super customizable by teenagers

          Android is the MySpace of tablets. It's just so much visual garbage. Like Facebook, iOS may be less customizable but man is it cleaner, simpler and easier to navigate.
          gregv2k
          • My Space and Android?

            That's not really a revelant comparison. My Space is built for others to use. Visitors finding content in your page. Android is for YOU to use and find content. You build it and customize it to your liking, so you get the most of it. iOS is easier for all to navigate in general, but using your own Android tab or phone, and you'll right at home, and don't want to use some simplistic (okay, maybe you do) UI that's so dead simple, it only has two options; icons to apps and folders to app. Simple and easy, but not effective :)
            Just my two cents on that subject. If you feel comfordable with that, I can't blame you. :)
            Cebastian Rosing
          • And the concept of metaphor remains elusive

            The proximity between Android and MySpace may have been the source of the confusion. Perhaps if I had said, oh, iOS is a slice of pumpkin bread and Android is a clump of holiday fruit cake it wouldn't have been so difficult. My bad.

            Please don't respond that your iOS device tastes nothing like pumpkin.
            gregv2k
          • Bad metaphor is the problem

            I think the issue people have with your comment is the inaccuracy of your metaphor greg. I truely don't understand how you can try to take points away from Android based on customization. This has got to be one of the biggest perks over iOS for me. We don't all think like Steve Jobs, and therefore probably have different opinions of how we would like our UI to be laid out. This guys homescreen may look terrible to you, but it probably works great for him. I know my home screen looks very different. The ability to customize your UI to fit how you would like to use it is a great perk that the Android OS offers to it's users.
            Trent Richards
          • disapointing

            IOS fanboys become more and more incoherent as it is continually revealed that the emperor has no clothes. Please, save us the ridiculous attempts at metaphors. You would be wise not to indulge in metaphors with support for a tech company like apple and an os like IOS.
            r3a1ist
          • more entertaining than the NHL

            Yes of course. People with ios devices are happy with their purchases, and if they are not, they can buy a droid, if for no other reason than to see if pepsi really does taste better than coke. You sir are a bonafide idiot. Why is it that with ppl like you, its all about the knee jerk "I hate apple" response. Did they tell you to buy a new ipad when your old ipad broke, and that was it for you? What metaphor is required to explain that up until Jelly bean, android was a lot of unstable customizable crap?. And now that its finally near its end of 8 year beta development, you fandroids rave about how its always been the bomb and Apple is doomed for failure. Well if Google has reflected anything, its that you can sell useless features to people for the cheaper price, like a kiss and a promise.
            Apple is not perfect. Far from it. They do make grand mistakes, and thats part of life. But what they sell is a quality product for a, yes, higher price. Show me an android product that competes on quality, usefulness and unique design, and then you might, might- have a winning combo. Until then, lose the skins, the endless launchers, touchwiz, lose the fluff, and for god sakes, make something, anything thats more than just cheap plastic and loose screws. Is that direct enough for you?
            The nexus - at least from a firmware point of view, finally gives us an experience that should have been universal from day one.
            In the mean time, why not focus on the positive, and for god sakes, be happy apple "helped" (at very least), to make the age of tablets what it is today. In our evil parallel universe, I am certain they are all using microsoft netbooks, and android and apple are releasing an RT version of their respective base OS systems. Perhaps you and those like you should embrace tech and innovation as a mutual effort to achieve perfection in each respective category. Now if everyone contributed, instead of reverse engineered (and we all know every tech company is guilty of this to some extent)- perhaps we would see the next big thing already here, as opposed to the same sung over and over again.
            cheers.
            icisz
          • The device you asked for

            In answer to your question about a device that is quality in features and whatnot. The Nexus 4, to put it simply that phone has lagged less than my uncles iPhone 5 and IMO feels and looks better than the iPhone 5. Although I just don't like the sheer absolute smallness of the iPhone. It is hard to deny that the Nexus 4 is the king of Android smartphones.
            rackshatta
          • iOS is like Facebook?

            I haven't noticed Facebook becoming worse with recent updates like iOS has been (hint: iPad 4 stutters)
            Michael Alan Goff
          • Apple is not facebook

            Myspace worked on html, I don't use linux commands to execute function on my android. Unless i'm freaking creating a new root process or something much to advanced for an ios user to understand. The reality is, Android is Facebook and Myspace both. Apple is Instagram.
            r3a1ist
          • Oh, the sign of a true fandroid

            thinks he is smarter than the users of a competing OS but really has no clue.
            non-biased
          • Nor have I noticed iOS getting worse with recent updates

            On the contrary, it's getting better.
            non-biased
          • Touch,hold, slide

            Those are the actions required to customise the homepage/desktop.
            Are you really saying that's beyond the average user?

            Nice try, must do better.
            Little Old Man
          • iOS is so easy

            that it is tedious
            back and forth with the home button.
            Toy UI
            warboat
          • the funny thing is

            That ios Is a very watered down version of android, leaving the user with a "cheap, plasticky" experience. It's incredibly boring, and its ease of use is an insult to people with intelligence. This is a device that serves as a media consumption tablet, are you for real complaining about a tablet that geats apple in every area, Including build and design? You've got to be kidding. This review is a fail.
            kikax
          • Excellent comment

            When I use iOS on a mobile device. Even repeat the name of their products with no substance but an i before the names as if it's the greatest thing in marketing since sliced bread. I feel insulted. And, I am not a person that allows anyone to insult me, yet alone some mega maniacal on the wrong side of history locked down crap like what apple produces.
            r3a1ist
          • Boy the small minded hatred is strong in this one

            maybe one day you will grow up and realize that one size doesn't fit all and it's alright if everyone doesn't agree with you.
            non-biased
          • lol

            I had to register to say that this comment was not only funny, but sounded like it was coming from a teenager. iOS does have a sleek smooth UI and may be easy to operate but has been around for a decade. Android kicked off around 2005 and is growing strong...more sales=more $=better development for the future. Give it a chance
            Colt Albrecht