Google web workshop targets developers

Google web workshop targets developers

Summary: The search giant will host a two-day developer workshop at the end of May, featuring hands-on code labs and 'fireside chats' with Google engineers

TOPICS: Tech Industry

Google is stepping up its efforts to engage developers, with a two-day workshop called "Google I/O: Web Forward", scheduled for 28 to 29 May at the Moscone Centre in San Francisco.

At a time when its competitors see extending developer involvement as key to increasing application growth and platform validity, Google's event will feature keynote speakers, hands-on code labs and "fireside" chats with selected Google engineers.

Google I/O: Web Forward will extend the developer resources already found on the Google Code pages, which include application programming interfaces (APIs), project-hosting options and a community portal.

Despite the fact that creating more Google applications may drive more users to its pages and ultimately feed an ecosystem to increase Google advertising, the company has said it has "no specific agenda" for this event, aside from promoting the web as a platform.

News of this event comes just a week after Microsoft hosted its MIX08 conference, where it set out its latest batch of tools for web developers, including Internet Explorer 8, Silverlight 2 and Expression Studio 2. Adobe is also making similar moves to win over the hearts and minds of web developers with its AIR and Flex rich internet application technologies.

Reports have suggested that Google will use Google I/O: Web Forward to showcase its own cloud infrastructure platform and APIs. This strategy echoes Yahoo's recent batch of Hack Days in London and Bangalore, which have acted as training and developer-engagement exercises for independent programmers.

Sessions at Google's event will cover Ajax, JavaScript, APIs and tools including Google Gears, social networking, Maps, and the use of Android. There will also be a special "unconference" programme, whereby attendees will be able to submit topics for inclusion in the second day's sessions, as long as their proposals are voted through by fellow developers during the first day of the event.

Topic: Tech Industry

Adrian Bridgwater

About Adrian Bridgwater

Adrian Bridgwater a freelance journalist specialising in cross platform software application development as well as all related aspects of software engineering and project management.

Adrian is a regular blogger with covering the application development landscape and the movers, shakers and start-ups that make the industry the vibrant place that it is.

His journalistic creed is to bring forward-thinking, impartial, technology editorial to a professional (and hobbyist) software audience around the world. His mission is to objectively inform, educate and challenge - and through this champion better coding capabilities and ultimately better software engineering.

Adrian has worked as a freelance technology journalist and public relations consultant for over fifteen years. His work has been published in various international publications including the Wall Street Journal,, The Register,, BBC World Service magazines, Web Designer magazine,, the UAE’s Khaleej Times & and SYS-CON’s Web Developer’s Journal. He has worked as technology editor for international travel & retail magazines and also produced annual technology industry review features for UK-based publishers ISC. Additionally, he has worked as a telecoms industry analyst for Business Monitor International.

In previous commercially focused roles, Adrian directed publicity work for clients including IBM, Microsoft, Compaq, Intel, Motorola, Computer Associates, Ascom, Infonet and RIM. Adrian has also conducted media training and consultancy programmes for companies including Sony-Ericsson, IBM, RIM and Kingston Technology.

He is also a published travel writer and has lived and worked abroad for 10 years in Tanzania, Australia, the United Arab Emirates, Italy and the United States.

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  • Developer's paradise

    There was a time when companies would've sued or threatened to do so if you played around with their apps, now they're inviting independent developers with open arms!
    Perhaps Facebook should be credited for popularising this approach.