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Swiping from right to left from this screen takes you to a traditional list of apps, similar to those found on iOS and Android. These are split into pages of 16 icons, and you can also create folders of apps by dropping them on top of each other.
Ahead of the launch of BlackBerry 10, BlackBerry realised that it would need big-name apps in the BlackBerry World app store on day one. Out of the box, the Z10 comes with apps such as Facebook, Twitter, LinkedIn, Foursquare, YouTube, Box, DropBox, Flixster and some news apps pre-installed. There's also the obligatory Angry Birds game (Star Wars edition, if it's a deal-breaker).
It also comes with a new version of BlackBerry Messenger (BBM) that now includes video calling, bringing the service in line with similar offerings such as Skype or Apple's FaceTime. BlackBerry 10 users can make BBM video calls with other BlackBerry 10 users and PlayBook owners, but with older BlackBerry handsets, they'll only be able to make voice calls.