HP: Cutting Edge printers not for sale

HP: Cutting Edge printers not for sale

Summary: Hewlett-Packard's new line of printers may be cutting edge but you won't be able to buy one -- for the first time in history, the company will make customers purchase printing services, rather than the product itself.

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Hewlett-Packard's new line of printers may be cutting edge but you won't be able to buy one.

For the first time in history, the company will make customers purchase printing services, rather than the product itself.

The new high-volume ink-based printers are based on a new technology dubbed Edgeline. The products are considered to be HP's biggest printer launch since the company introduced its LaserJet line in 1984, said Gary Cutler, vice president and general manager for Edgeline technologies with its imaging and printing group.

HP CM8060C Color MFP
HP CM8060C Color MFP

Based on internal research, HP expects the market for products based on Edgeline technology to exceed US$30 billion by 2009.

Edgeline uses a page-wide stationary print-head, decreasing wear and tear by removing contact with the paper. A hydrophilic bonding agent is "fused" to the paper before the ink is applied, resulting in near-immediate touch-dry printing.

"We array these print heads in ways that we move paper underneath and the print head stays stationary ... [which] gives us speed, accuracy, and quality in a very, very simple package," Cutler told reporters at the product launch in Beijing.

Cutler said Edgeline was the largest product development HP's imaging and printing group has undertaken to date.

"The Edgeline offerings will provide customers a multifunction printing solution with ease of use that can improve productivity and lower colour operating costs by up to 30 percent," he claimed.

One drawback for end-users is Edgeline printers cannot be purchased outright and will only be available under a HP managed print contract.

The company couldn't provide pricing details but said the [pricing] structure is per page, depending on output quality.

Cutler suggested an average customer for the HP CM8060 Color MFP might print 20,000 pages per month over a four-year contract with 60 percent mono and 40 percent colour printing.

When asked if HP plans to develop the technology for use in the small business and consumer markets, Cutler said that Edgeline "wants to go up", and envisages possible future use in small-run commercial printing.

Luke Anderson travelled to Beijing as a guest of HP.

Topics: Hewlett-Packard, Hardware

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6 comments
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  • Not a very good idea

    I would never buy a 'print service' or advocate buying such a service. Basic business processes such as printing should not be a the whim of another company. HP exhibit's hubris and greed, and I have a feeling that not many companies will want to play ball. Not to mention what happens when HP decides that they aren't making enough money from your contract? I would bet they have the ability to remotely 'glitch' your printer to prompt a service call, which will cost you large sums of money, despite the fact that you don't own the printer.
    anonymous
  • HP edgeline

    Hi there,

    I am a dealer for the Edgeline in Brisbane.

    I just thought that I would correct you in your statement regarding the fact that the customer cannot purchase a machine.

    The machines are in fact being sold through authorised dealers in Australia (we are a member of one of them).

    Prices are in the early 30k
    anonymous
  • very interesting indeed

    we'll investigate. thanks for the heads-up

    cheers
    fran

    * fran foo, managing editor
    zdnet.com.au
    fran.foo@zdnet.com.au
    anonymous
  • HP Printers

    Back in 1967 I joined Rank Xerox Australia as a territory rep. We did'nt sell machines, only copies and that's just what HPare now doing. RX'z big competetive edge was that at that time they were the only one's able to copy onto plain paper. Thnthe other caught up now Xerox will flog the hardware like all the others. RX sold its service on a 30 day sendback agreement if you werent happy. Bet HP are not that brave........
    anonymous
  • Not a very good idea

    If you read closely, HP is providing this new technology under a Cost Per Page contract. That means you only pay for what you use and the click charge covers all ink, parts, labour and service, There's no advantage in "glitching" the device (whatever that means) as all service costs are covered. It really is time that businesses take the time to understand Total Cost Of ownership so that they can make decisions to commit to Pay Per Use contracts that free up cash and manage the risk of running expensive imaging and printing equipment. Copier companies have been doing this for years whilst locking customers into volume commitments. HP's contracts are open and fair, take a look you might just be surprised...
    anonymous
  • ABOUT THE MARCHINE

    Am Gilbert Cole from teacher house in nigeria limited(NUT)Nigeria Union Of Teacher,we are very sorry to write you in this way and we just want to confirm if their is a printing machine to sell,so let us know if their is machine so that we let you know how to pay for it.


    Thanks

    Regard.

    Dr.Gilbert Cole (JP).

    State Chief Accountant.
    anonymous