HTC leadership departures don't necessarily mean the company is done

HTC leadership departures don't necessarily mean the company is done

Summary: Several people have recently departed HTC, but that doesn't mean the company is shutting the doors. There may be marketing strategy changes, a focus only on Asia, or some other strategy we do not yet know about.

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HTC leadership departures don't necessarily mean the company is done

You may have read the news that several people have recently departed HTC, either on their own or on HTC's terms, but I think the proclamations that HTC is done are a bit premature at this time. There are still many great people at HTC and the HTC One is a fantastic product that I personally highly recommend and have purchased for myself.

As you know HTC has seen regularly falling financials for over a year and when people see this type of performance they usually expect changes in leadership and strategy. HTC has wonderful employees and people that I generally like so while it is very painful to see some of them depart, it is not unexpected to see leadership changes with such financial results. We would actually expect it from a company who is trying to get back on track.

We don't know about the inner workings of HTC and maybe there are serious internal conflicts and issues causing these recent departures. I still know many great people working at HTC and hope they all continue to work to refine and perfect devices like the HTC One. I am getting questions from people asking if they should return their HTC One with these leadership changes and I can't tell you what to do, but I am keeping my device since it is still great even without the awesome people I know working at the company.

HTC may be making these changes in marketing, some in product departments, to change things up. These changes may including bringing most of the work back to Taiwan and focusing on the Asian market, which is actually a huge market that could sustain a company like HTC without US and worldwide sales on a smaller scale than what we see now. HTC may also have a new marketing strategy in mind and be looking to focus that message from their home country. 2013 will be a defining year from HTC. I wish all of those who recently departed the best and know that with their talents and energy they all will succeed.

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Topics: Mobility, HTC, Smartphones

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  • What market?

    If you want Android, market leader is Samsung - until they go Tizen. If you want Windows Phone you go Nokia. Apple and Blackberry do not have competition WITHIN their OS. What is left for HTC? Android and Windows Phone scraps. If I'm highly talented, I'm working for a market leader (Apple, Samsung, Nokia, Blackberry) and not a group fending for scraps. The difference between Nokia and HTC is that Nokia has an OS under control- HTC does not. They are not quite the ultra cheap ZTEs of the world, yet still trying to compete with the GS4, iPhone 5, and Lumia 92x series.
    ikissfutebol
    • Sansung is less than half of android

      Yes there is a lot of competition fighting for the other half, but it's a huge half. It's bigger than everything else combined. And why not fighting Samsung?! Do they have an exclusive on 40% of android share that no other company can even try to grab?

      Android is a pretty open platform, the smartphone world is pretty open too, everybody knows what others are doing - Samsung have used great tactics to grab a big piece of mobile devices, but others just have to learn how to do better.
      AleMartin
      • And yet

        Between Apple and Sumsung, you'll find 98 or so percent of all profits in the mobile space.
        Michael Alan Goff
        • Re: Between Apple and Sumsung, you'll find 98 or so percent of all profits

          So Microsoft isn't making money off Android?
          ldo17
  • Still, It Could Be Worse

    Think of all the staff Nokia has haemorrhaged since it embraced the Suicide-sorry, Windows Phone--platform.
    ldo17
  • What took so long?

    HTC has been peddling junk for years. This reckoning has been long overdue.
    jadair2@...
  • What took so long?

    HTC has been peddling junk for years. This reckoning has been long overdue.
    jadair2@...
  • What took so long?

    HTC has been peddling junk for years. This reckoning has been long overdue.
    jadair2@...
  • What took so long?

    HTC has been peddling junk for years. This reckoning has been long overdue.
    jadair2@...
  • leadership

    best price for htc phone at myddeals247.com
    ruparna