IDC: Apple nearly triples Vietnam tablet growth in Q2

IDC: Apple nearly triples Vietnam tablet growth in Q2

Summary: About 8 in 10 bought an Apple device, driven by pent up demand for new iPad and a drop in iPad 2's price, which helped extend the Cupertino firm's market share.

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TOPICS: Tablets, Apple, Mobility
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Vietnam's fast-growing tablet market registered 110 percent growth quarter-on-quarter (QoQ) in the second quarter, led by Apple devices, an IDC study revealed.

According to IDC's Worldwide Quarterly Tablet Tracker released Monday, demand for Apple's latest new iPad as well as a fall in the price of iPad 2 also contributed to Apple's 170 percent quarter-on-quarter jump. In terms of operating system (OS), Vietnam's tablet shipment in the second quarter was led by iOS at 78 percent, followed by Android of 21 percent while the remaining 1 percent came from other OSes.

Samsung, Apple's main competitor in the market, had taken a big hit as a significant number of consumers switched to purchasing iPads instead of Galaxy Tabs this quarter.

Even though Android vendors have a competitive edge in the local smartphone market, they are unable to compete with Apple in the tablet segments, because iPad is "widely perceived to be in a league of their own", Vo Le Tam Thanh, senior market analyst of IDC Vietnam's client devices research, said in a statement.

In contrast, IDC found last week that shipment of feature phones and smartphones to Vietnam had fallen for the second quarter in a row, as inflation and recession in the economy hold back spending. The country's mobile phone market experienced a decline of 18 percent, but grew 10.9 percent year-on-year.

 

Topics: Tablets, Apple, Mobility

Ellyne Phneah

About Ellyne Phneah

Elly grew up on the adrenaline of crime fiction and it spurred her interest in cybercrime, privacy and the terror on the dark side of IT. At ZDNet Asia, she has made it her mission to warn readers of upcoming security threats, while also covering other tech issues.

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4 comments
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  • I agree with the analyst

    "Even though Android vendors have a competitive edge in the local smartphone market, they are unable to compete with Apple in the tablet segments, because iPad is "widely perceived to be in a league of their own", Võ Lê Tâm Thanh, senior market analyst of IDC Vietnam's client devices research, said in a statement."

    I agree with the analyst.
    samirsshah@...
  • Haven't heard

    Havent heard much about Vietnam lately. Have they opened up, liberalized and grown their economy?
    dsf3g
    • Sort of...

      The vietnamese people are born businessmen and extremely hard workers. The government is still a corrupt communist regime that the majority of people have nothing but comtempt for.

      My question would be how big this market really is; most of the wealth in the country is held by the top 3% of the population - they are the ones who drive cars.

      A good vietnamese wage is around US$300 a month, half of which gets spent on rent for a lot of people. I can't see there being enough disposable income for the mainstream vietnamese to waste on frivilous things like iPads.

      Elly,
      How much does an iPhone/iPad sell for in Vietnam and what numbers are the growth figures based on - 170% increase on what?
      Pachanga-4184c
  • Truly....

    Outside of Vietnamese and sales executives, how many people really care. It's a small market.
    Gisabun