IDC lowers long-term tablet forecast, cites few major announcements

IDC lowers long-term tablet forecast, cites few major announcements

Summary: Though the tablet market is expected to enjoy good, solid growth over the next four years, the research firm is lowering its forecast by 2 million shipments in 2013.

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TOPICS: Tablets
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(Image: CNET)

Research firm IDC is rounding down its estimates for this year's tablet market, citing a lack of major product announcements over the past few months.

The latest figures put out by the company show a modest reduction in its forecast for 2013 from 229.3 million to 227.4 million tablet shipments — just 2 million tablets. 

The firm said it still expects the figure to stand at 57.7 percent above 2012 shipments, in spite of its updated data.

The reason behind the adjustment to 2013's figures is a quiet patch in the news cycle, which has been lacking significant tablet announcements.

It was, in part, to be expected. IDC said earlier this month that tablet shipments showed a sign of slowing in the second quarter, ahead of an expected next-generation iPad on deck for later this year.

"A lower than anticipated second quarter, hampered by a lack of major product announcements, means the second half of the year now becomes even more critical for a tablet market that has traditionally seen its highest shipment volume occur during the holiday season," said IDC research director Tom Mainelli.

IDC noted year-over-year it has started to see a maturity in the commercial segment of the market. From 10 percent in 2012, to 13 percent in 2013, the worldwide tablet market share is expected to reach 20 percent at least by 2017 in vertical markets, such as retail. 

"Much of the long-term growth will be driven by countries like China where projected growth rates will be consistently higher than the worldwide average," IDC's Jitesh Ubrani said in prepared remarks.

Topic: Tablets

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19 comments
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  • Consumers recognize that there is no value in iPAD and Android.

    Windows tablets will take the majority of real tablet sales in 2014 and beyond.
    OwlllllllNet
    • MS Stooge #1

      Wow! You got that from an article that doesn't mention any brands?

      Now all we need is MS Stooge #3 to tell us tablets are just a fad.
      THavoc
      • Here you go, we have Anti-MS Stooge#1 pointing fingers at MS Stooge#1

        and inviting a street fight.
        Ram U
        • See? Predictible As Always

          IDC lowers long-term tablet forecast, cites few major announcements
          Told you tablets were just a fad and will phase out soon. This is just the beginning. It just wasn't a good platform to do anything on it.
          Loverock-Davidson
          29 August, 2013 14:45
          THavoc
          • Well I know what you are saying

            but if you stop pushing your anti-Microsoft agenda I am ok with you as long as you bring out the issues in their platform.
            Ram U
          • Anti MS?

            No, just anti MS-Troll.

            I just mentioned TABLETS, not Surface tablets.
            THavoc
          • Thanks for reposting!

            I appreciate that you follow me. Thanks for being a fan.
            Loverock-Davidson
          • Hardly

            You're just so predictable. Please keep you head buried in the sand as the rest of the world passes you by.
            THavoc
          • I've been posting here for years

            Of course its predictable that I'm going to post again. Like I said, thanks for being a fan.
            Loverock-Davidson
          • Info

            Good to know that you keep saying the same things over and over and yet you are still wrong.
            THavoc
    • I like Windows tablets too...

      but enough already. You can talk about a products good points without tearing down the competition. I wouldn't buy one, but to say there is NO VALUE in an ipad or android tablet is just ridiculous. Tone it down and people might take you and your comments a bit more seriously.
      kstap
  • IDC lowers long-term tablet forecast, cites few major announcements

    Told you tablets were just a fad and will phase out soon. This is just the beginning. It just wasn't a good platform to do anything on it.
    Loverock-Davidson
    • +1 million

      :D
      Ram U
    • You are still wrong :-P

      Mobile is growing, it's the future till something better is created.
      Everybody is getting involved, car makers, coffee shops, coca-cola, restaurants, ... obviously IT players, ...

      It's inevitable.
      AleMartin
  • IDC

    Why do you text sites report anything IDC says? There is no way to fact check the numbers and they're constantly revising them. This doesn't really give us an insight into the tablet market as much as it does into IDC's crappy forecasting.
    Rogifan
  • iPad sales

    They are not doing as expected by many - competition is bigger now.
    This is a small decrease, tablets will remain strong. If someone believes tablets are on the decline, I bet he/she is wrong.
    AleMartin
  • iPad sales

    They are not doing as expected by many - competition is bigger now.
    This is a small decrease, tablets will remain strong. If someone believes tablets are on the decline, I bet he/she is wrong.
    AleMartin
  • AAARRRGHH!!!

    Just bring out the Bay-Trail and Haswell Windows tablets already!!! The suspense is killing me!

    Seriously, an ASUS ME400 running Bay-trail or a Haswell Surface would be my idea of Win8 tablet heaven.

    I'm not going to make silly predictions about tablet sales taking off like a rocket when such devices start to show up on store shelves, but I guarantee there are quite a few people putting off a Win8 tablet purchase until they can buy one of these.
    dsf3g
  • People Are Buying Phablets Instead

    Good news for Android, the phablet king. Bad news for Apple and Microsoft.
    ldo17