In enterprise, Android makes gains, but iOS still leads

In enterprise, Android makes gains, but iOS still leads

Summary: Activations of Google Android devices in the enterprise have nearly doubled, but Apple's iOS still leads, according to a new report.


Apple's iOS mobile operating system continues to lead in the enterprise, but Google's rival Android operating system is catching up.

Usage of Android smartphones in the enterprise nearly doubled in the second quarter of this year, according to a new report from Good Technology. Google Android-based smartphone and tablets together captured 36.9 percent of total activations in the enterprise.

Samsung's Galazy SII led the charge, followed by Motorola's Droid Razr at 4.6 percent and 3.2 percent of all activations, respectively. Android on the whole grew 10 percent, quarter over quarter.

Apple nonetheless retains a considerable lead. Device activations for Apple iOS devices in the enterprise still account for more than twice that of Android, according to the report, led by the latest smartphone model, the iPhone 4S.

To give you a sense of the competition, Apple's original iPad (the device is now on its third generation) and iPhone 3S (the third generation of five so far) were still being activated more than all Android devices save for the Galaxy SII and Droid Razr. 

Here's how the playing field looks:




As you can see in the chart above, Apple's latest devices -- the iPhone 4S and iPad 3 -- far and away led mobile device activations in the enterprise. (The iPhone 4S accounted for almost 31 percent of all mobile device activations in the enterprise last quarter.)

 Interestingly, tablets have not quite taken off in the enterprise as quickly as you might expect. Smartphone activations still outnumbered tablet activations three to one, according to the report. (The OS split in tablets is also lopsided: Android, 5.5 percent; iOS, 94.5 percent.)

Things to watch include Microsoft's Windows Phone operating system, which accounted for 1.2 percent of overall activations in the second quarter. "This number may grow in future quarters with the rollout of Windows 8 and the introduction of additional Windows Phone devices," Good says.


Finally, select industries are increasingly embracing mobile devices in the enterprise. In the second quarter, the public sector increased its market share -- so to speak -- of enterprise mobile device activations from five to eight percent; manufacturing increased from four to seven percent; and retail increased from three to five percent.

Topic: Mobile OS

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

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  • Behind The Curve

    If you want proof that the "enterprise" is behind the curve, this is it. The Galaxy SII is last year's model; that it is beating out newer models shows how slowly your lumbering corporate dinosaurs adapt to market realities. More nimble, smaller players are already well ahead in adoption of Android.
    • And your post shows a lack of understanding

      Corporations are not going to buy the latest and greatest - they have a 2 year contract just like individuals so having "last year's model" is not behind the curve but makes good financial sense.
      • Umm no they don't

        Corporate contracts are much more flexible, they are often allowed a certain number of devices and the plans have different limits.

        Basically, they can kill and add phones at will and change numbers or features.

        Yes smaller corporations might have real issues but larger corporations pass them around.
        • Sure they do

          I work at a Fortune 100 company and we have always been bound by renewal contracts. They aren't 2 years, but i believe it's 18 months.
    • It only makes sense that a year old model has higher activations

      At least in terms of Android. There are simply so many models sharing the Android marketshare, a new model isn't going to have the marketshare an older model does. A year old model has 12 months of people coming up on contract renewals.

      And, let's not forget that these numbers are based on Good activations. It doesn't speak at all to who purchased the device, the company or the employee. It's most likely a mix. Good doesn't care. Either way, the device is being activated for enterprise use with their software. So, even if corporate contracts offer more flexibility to refresh devices, those in a BYOD setup still don't.

      Lastly, corporate contracts may offer more flexibility, but they're still paying for new devices, so especially in this economy, I highly doubt many outside of C-levels get their devices refreshed prior to eligibility. The carriers aren't just handing out the latest and greatest iPhone or Android phones for free anytime an employee on a corp contract decides they want one.
  • And what in pray tell would enterprise do with a tablet?

    Play Angry Birds on a larger screen?
    • @T1Oracle

      Please tell me your not in IT with such a narrow point of view. Come on, tables are great for sales for example. No more pens and clip boards with note paper in meetings. You can use it while running around fixing machines to do a quick log in to a server and make a change such as adding a new user or changing permission of a share point without running all the way back to the desk just to name a few. Can access web based help desk apps without running back to your desk. Just access the next issue from your last issue. These are just a few things off the top of my head, I'm sure I can come up with many more given time.
  • Positive news continues for Android

    Android is gaining momentum in the enterprise community as quickly as BlackBerry lost it. All of the studies, estimates, and sales reports suggest that Android is picking up wayward former BlackBerry fans faster than iOS is. But reports aside, this reality has been apparent in countless less-tangible ways, but chiefly with the sudden growth of Android-related mobile ad networks like Android's user base - including it's developers and advertisers - is growing on multiple fronts and faster than most of us realize.
    • Depends on the study

      I just read a study earlier this week (sorry don't have a link) that show in the US market of the top 4 (Android, BB, WP and iOS) all lost market share but iOS in the last quarter, they were the only one to gain share.
  • Statistics skewed again.

    When Apple releases a new phone there is a surge in new activations that surpasses all other individual brands, but if you look at pure numbers of devices in use, Android devices far outstrip IOS (Apple) devices and continue increase their market share every month.
    Laurentian Enterprises
  • In enterprise where they would use Good?

    Because that is what the whole story was based on. If you just mean overall world wide use then yes, you are correct that there are more Android devices than iOS.