Panasonic re-enters India smartphone market with P51

Panasonic re-enters India smartphone market with P51

Summary: The Japanese phonemaker has ambitious plans to capture an 8 percent share of the Indian smartphone market in its first year, amid growing competition especially from local brands and new Chinese models.

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Panasonic has re-entered India's smartphone market with its dual sim P51, and is eyeing an 8 percent share of the smartphone market within India, in the first year alone.

According to a press release Thursday, the Panasonic P51 is priced at 26,990 rupees (US$492.70) and has a 1.2 GHz quad core processor and a 5-inch screen, with an In-Plane Switching (IPS) display of 1280 x 720 pixel resolution and 295 pixels per inch (PPI) pixel density. The touchscreen itself is a Asahi DragonTrail scratchproof and damage-proof glass for added durability.

panasonic p51
(credit: Panasonic)

The dual SIM Panasonic P51 runs on the Google Android 4.2 Jellybean OS with 1 GB of RAM and 4 GB onboard storage, with microSD support up to 32 GB. As expected, it has both Wi-Fi and BlueTooth connectivity, along with microUSB. I am a little surprised that there is no support for 4G, for now at least.

The rear camera is a 8 MP autofocus camera with LED flash, and front camera is a 1.3 MP HD camera. The Panasonic P51 also comes with a free magnetic flip cover and supports input via a stylus pen. This phone measures just 8.5mm in width, weighs 135 grams and will be available in both black and white.

The handset will also come preloaded with news apps by Times of India and Economic Times, in a partnership with the Times of India Group's online division.

Panasonic has ambitious plans to have an 8 percent share of the smartphone market within India, in the first year alone. I say ambitious as even though Panasonic may be a Japanese brand leader, they have their work cut out for them, especially against local Indian brands such Karbonn and Micromaxx, along with the new Chinese models being offered in the market.

Furthermore, in India, people generally associate Panasonic as a brand with other household electronic devices, such as air conditioners and televisions. However, this should work to Panasonic's advantage as they are known to develop and sell durable and reliable products. What remains to be seen is if they can now deliver the same with smartphones in the ever growing and competitive mobile phone marketplace in India.

Topics: Smartphones, Mobility, India

Nitin Puri

About Nitin Puri

Originally from Canada, Nitin has been residing and working in India since 2009. He has worked in different ICT industries in countries such as India, Canada, and Tanzania. He is an avid follower and application developer within the growing mobile phone sector in India.

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13 comments
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  • Amazing phone

    I bought a new phone recently and I am so amazed by the features it has. First the phone is so stylish with a good looking Uni-body design with very light weight (135gm). I now carry it everywhere I go especially because it has a 2500Ah battery that can allow up to 23 hours of talk time. I am so happy since I now have no worry of running out of battery all the time.
    Durga Shukla
  • Best processor

    I recently bought my daughter the new Panasonic P51 that was launched very recently into the Indian market. I am so amazed by it because she says it has the latest android 4.2 (jellybean) version out of the box. It also has a very high processing speed since it came with a quad core processor. I am so happy at the choice I made for my daughter.
    vatsal rai
  • Value for money

    I decided to buy myself the new Panasonic P51 that was launched in India recently. I dint expect it to have the kind of features I see in it now. What amazes me the most about it is the scratch proof glass it has. This really suits all the conditions around here. It is a dual SIM and also very stylish. I have never seen a phone with such features.
    Vinay Das
  • best phone

    My mother bought me the new Panasonic P51 that was launched recently in India and I am so amazed by it. I really like it because it has a 5 inch IPS screen display with HD (1280*720) resolution. I now watch my favorite movie over the phone. This is the best phone I have ever had and I am so happy especially because it has a magnetic flip cover.
    Rahulagarwal
  • Awesome look

    I decided to buy the new Panasonic P51 that was launched recently in India just to try it out. I am so happy and actually I don’t regret buying this smartphone. I like it because it has a quad core processor along with the latest android 4.2 (jellybean) OS version out of the box. This is something that no other smartphone in its category has.
    skumar10
  • Lightweight phone............

    The new Panasonic P51 that was launched into the Indian market recently is the phone you should think of buying. I bought it recently and I am so amazed by it. It is a dual SIM that has a good looking Uni-body design with very light weight of only 135gm. I carry it in my pocket comfortably because I barely feel any weight since it is very light. Buy it, you won’t regret!
    Umesh Ranjan
  • awesome phone must buy

    I bought the new Panasonic P51 that had been launched earlier into the Indian market. I think this is the best phone so far in the market. What amazes me the most about this smartphone is that it has a 2500Ah battery that gives me up to 23 hours of talk time? I now enjoy talking to my friends almost all the time since the battery is so strong.
    Rishi Medhraj
  • very nice mobile

    I bought the new Panasonic P51 that had been launched earlier into the Indian market. I think this is the best phone so far in the market. What amazes me the most about this smartphone is that it has a 2500Ah battery that gives me up to 23 hours of talk time? I now enjoy talking to my friends almost all the time since the battery is so strong.
    Anil Kath
  • good cell phone

    My wife bought a new phone two days ago. It is the new Panasonic P51 that was launched a few days ago in Delhi. I am so amazed by this phone since it has a scratch proof glass a feature that makes it so unique especially for the conditions around here in India. I think I am also going to buy this phone because besides that it is also very stylish.
    KuldeepKr
  • good phone for personal or business

    I am a business man spending a lot of time on the road, and taking a notebook with me is not practical all the time. Today, I found out about Panasonic's latest phone, P51 and bought it. It is perfect for me.
    sharmagullu
  • Powerful processor

    The new Panasonic P51 smartphone, which I bought some days back, is a powerful and stylish model. It not only looks great but it also has a very powerful processor.
    sharmagullu
  • Best features..

    I have been looking to buy a new phone for my son. Then I have seen Panasonic p51 which is launched by Panasonic. Gr8 phone must buy!!
    skim10
  • Gr8 experience..

    I have used this smartphone & I personally think this phone is best into the indian market. Great phone. Awesome experience with this phone...
    lilyj