Samsung ranked top brand on eBay India in 2012

Samsung ranked top brand on eBay India in 2012

Summary: The South Korean electronics giant leapfrogs Nokia and Sony, to take the top spot ahead of Apple in eBay's census of online shoppers.


Samsung outsold Nokia and Apple in 2012 to become the top selling phone brand on eBay's Indian website.

According to the 2012 census of the buying habits of Indian eBay shoppers, Samsung was the most popular brand on the website ahead of rival Apple. The U.S. company trailed Samsung by one or two places in the top five cities: Delhi, Mumbai, Jaipur, Bangalore, and Chennai.

Nokia dropped to fourth spot, after being ranked first last year in the most active Indian cities on eBay in 2011: Delhi, Mumbai, Bangalore, Jaipur, Chennai, and Hyderabad. The rankings also saw the debut of Sandisk at number five.

Local phonemaker Micromax stayed in the top ten, but slipped a spot to ninth.

eBay top 10 brands
Top 10 countries transacting with India, and top 10 brands in the country. (credit eBay India census 2012)

In terms of overseas transactions, the United States topped the list with its top purchase from India being diamonds, while U.S. sellers to India had the most success with smartphones.

China was India's fourth largest transaction partner. The top item sold to Indian shoppers were fancy rings, while Chinese buyers found the most interest in crystal decorator pieces.

The research findings were based on an analysis of all online buying and selling transactions by Indians on eBay between July 1, 2011 and December 31, 2012.  Retail export and import transactions between global eBayers and Indian eBayers were also analyzed.

Topics: E-Commerce, Apple, Nokia, Samsung, India


Loves caption contests, leisurely strolls along supermarket aisles and watching How It's Made. Ryan has covered finance, politics, tech and sports for TV, radio and print. He is also co-author of best seller "Profit from the Panic". Ryan is an editor at ZDNet's Asia/Singapore office.

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  • Samsung is truly the new market leader

    I am using Samsung galaxy s2 from quite a long time and must say Samsung has done a great job. There is 'Samsung vs. Apple' news all around, telling users that Samsung is market leader. But we know that Apple makes high end devices, and have few devices in market (comparing to Samsung with large series of devices). This shows us the talent of late Steve jobs.
  • Top brand on eBay ....

    A top brand on eBay means that people are heavily dumping the products from that company because they are no longer using them or don't like to use it any more.

    eBay has NEVER being a good metric for a brand, no matter what that brand is.
  • eBay India

    @wackoae eBay India has thousands of entrepeneurs & brands selling brand new products in a fixed price format to 5 million consumers from 4,306 Indian cities. Over 95% of products listed on eBay India is brand new & over 70% of products listed on eBay globally is brand new. Electronics is an extremely popular purchase by Indian shoppers. would encourage you to read the eBay Census Guide 2012 on to find out more. Deepa Thomas, eCommerce Evangelist, eBay India.
    Deepa Thomas