With a roadshow covering 204 locations in 86 cities across India, Siemens is aiming at empowering small and medium manufacturing enterprises with technologies for productivity and efficiency.
According to the Federation of Indian Chambers of Commerce and Industry (FICCI), Indian manufacturing segment houses over 26 million Micro, Small and Medium Enterprises (MSME) units that employ around 59 million people. However today, the Indian MSME sector contributes only 8 percent to the GDP, as compared to that of China, where the contribution is almost 60 percent of the GDP.
Despite its enormous size, the sector is yet to realize its true potential. One of the reasons is the lack of technology penetration beyond industrial hubs in and around large cities.
Siemens Productivity Tour, kicked off in April 2013, is a nation-wide, multi-city mobile road show to highlight innovative technologies for productivity and efficiency improvement for small and midsized businesses (SMBs). The campaign targets verticals like automotive, medical, aerospace, power, F&B, packaging, textile, printing, and pharmaceutical industries.
The trailer features products ranging from variable frequency drives, servo motors, servo drives, motion controllers, CNCs, and engineering framework for automation and drive technology as well as videos and live technical demos.
In addition to products, the Productivity Tour also showcases Siemens Financial Services (SFS), an international provider of business-to-business financial solutions. With SFS, SMBs can overcome the financial barriers by using asset financing solutions such as loans and leasing to fund equipment purchases.
Bhaskar Mandal, executive vice president and sector cluster lead for industry sector at Siemens South Asia, said: It is imperative for manufacturers, especially the SME sector to adopt the latest technologies that enable them to improve productivity, enhance flexibility, optimize costs and increase profit margins. Proven technologies from Siemens can help these industries accelerate their growth and thus gain a competitive edge globally."