Intel aims to reboot PC market with Haswell, ultrabooks and two-in-one devices

Intel aims to reboot PC market with Haswell, ultrabooks and two-in-one devices

Summary: Intel's new processor family is focused on ultrabooks and two-in-one devices, and Intel's doubtless hoping it will help breathe fresh life into the ailing PC market.

SHARE:
TOPICS: Processors, Mobility
11

Intel has officially unveiled its new fourth-generation Core processors, previously codenamed Haswell, which it wants to serve as the foundation for a wave of new ultrabooks and two-in-one devices.

Intel is likely hoping the new family of processors will help to revitalise the PC market, which has seen a serious sales downturn as a result of businesses and consumers turning to smartphones and tablets for their computing needs.

Speaking at Computex Taipei 2013 on Monday, Intel's executive vice president Tom Kilroy said Intel has more than 50 different two-in-one designs in the pipeline across a range of prices, including premium ultrabooks using Haswell, and other designs using the company's Silvermont microarchitecture.

The company described the two-in-ones as devices that "deliver a PC when you need it and a tablet when you want it". Consumer and business systems based on quad-core versions of the new processors are now available.

The two-in-one ultrabooks, traditional laptops and desktops are slated to arrive this summer, while Intel said new mobile business products with the fourth generation Intel Core vPro will be available "later this year".

Intel said its new chips, based on the 22nm Haswell microarchitecture, can deliver a 50 percent increase in battery life "in active workloads" over the previous generation, which it claims is the equivalent of over nine hours of battery life in active workloads for some ultrabooks based on the new processors.

Intel is also aiming at the smartphone market, and said phones with "Intel silicon inside" have now shipped in more than 30 countries. Kilroy showed off a smartphone reference design platform based on Merrifield, Intel's next-generation 22nm Atom sytem on a chip for smartphones that will deliver increased performance and battery life. The platform includes an integrated sensor hub for personalized services, as well as capabilities for data, device and privacy protection.

Topics: Processors, Mobility

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

11 comments
Log in or register to join the discussion
  • Will there be desktop models(not usual crazy expensive)?

    I'm still rockin a Q6600, still plenty fast for everything, but I really want a SLAT cpu for hyperV and gobs of DDR3 ram.

    They need to make a cheaper no onchip video for desktops.
    everss02
    • Q6700 here.

      You may want to upgrade to Ivy Bridge/Sandy Bridge, rather than going towards Haswell.

      Haswell's significance can be found in the mobile front, not the desktop space.

      The power savings however, are quite decent for servers.
      ForeverCookie
      • Yeah my PC is half server half gaming PC with win 8

        A wd raptor for the OS and 4 TB drives for Media Center storage

        So when I'm home it's basically turned on.
        everss02
    • Q6600 here as well...5 year old desktop...

      ...and it flies with Win 8. My next upgrade will be an SSD since the drive is the slowest part of the machine by far. I doubt I'd be able to tell a difference between Haswell and my Q with an SSD in place.
      jmagzdnet
      • Depends

        Depending on your workload, you could see a dramatic improvement in perf when, for example, encoding video, performing compute-intensive operations like processing RAW images in Photoshop, etc. Building large, complex applications.

        If your Q6600 is not doing anything particularly computationally expensive (which my Q6600 home file server isn't either ;)) then you're likely to see far more benefit from moving to SSD.

        If, on the other hand, you have an Intel powered laptop/tablet, then you'd see a significant improvement in battery life, GPU performance and a moderate CPU perf boost.
        bitcrazed
  • Surface 2 pro with Haswell

    It's all I'm dreaming for now!
    Hopefully this summer :)
    azurebright
  • More chances in mobile

    The Haswelll is not enough improvement. I have i7 2600 K. Equivalent Haswell still has 4 cores and it's speed in not that much better, I typically upgrade when CPU posts 100% speed improvement in benchmarks over my current CPU (twice the speed). I think I will need to wait two more generations. SSD is a money much better spent these days.
    marchel@...
  • Intel again

    Intel and Windows are full of themselves!
    Every year Intel comes out with their small speed increments. Every PC minumum should be 3.5ghz also Laptops minumum should be 2.8ghz. Over price chips!
    Windows with its hybryd "OS"!
    It's more trouble than it's worth. I'm always ask questions about Win8, like my CD-Rom not showing up or the drivers know longer work.
    SHAMKEN@...
    • Re:

      You're not really a PC power user are you? Because Intel has some sick processing power and Win8 works fine even for my old machines. Better stick to that iPad.
      Those who hunt Trolls
  • Honestly

    If Intel and/or other players want to "reboot" the pc market, it really quite simply boils down to the cost.

    Right or wrong, (uninformed) people look at a $200 Kindle Fire HD or Google Nexus 7 tablet and then look at a $800+ 'ultrabook', it should not be a surprise why there is at least some shift to the lower price devices.

    I'd love to buy an Ultrabook laptop that could acceptably run the apps I need, but to price one out it's consistently $1,000 or more, thus I don't have one and continue to use my existing desktop to do my work.

    So I have to think if the pc market needs rebooting, the only thing holding it back is the cost. If the prices stay this high, I don't think it matters if the name of the internal architecture is called "Haswell" or "Sponge Bob", the pc market will continue to bleed.
    Hemo2
    • My understanding is

      The cost being lower is part of the package when it comes to Haswell. Pretty sure some of the earlier ZDnet Haswell article's mentioned cheaper tablets with the new CPU. We can hope anyway! 8-)
      martin_js