iPhone failings great for Telstra: Burgess
Summary: The iPhone's shortcomings have been a boon to Telstra, the telco's outgoing public policy chief Phil Burgess claimed in his last Australian speech yesterday.
The iPhone's shortcomings have been a boon to Telstra, the telco's outgoing public policy chief Phil Burgess claimed in his last Australian speech yesterday.
Telstra's Phil Burgess
(Credit: Telstra)
"One of the best things that has happened to us at Telstra is the iPhone because people think, hah, I want to get an iPhone. Well, how do I get video calls on it? Well, you can't do video calls on it," he said during the speech to the Lowy Institute.
"How can I get 33 channels of live TV on it?" he continued, referring to services available on other devices on Telstra's Next G network. "Well you can't get 33 channels of live TV. I can't? Well, I thought the iPhone was the best in the world. Well it isn't. It's the best in the United States. The United States is a third-world country when it comes to wireless."
Despite the fact that Telstra is one of the vendors offering the gadget in Australia, Burgess further dug his boot into the device because of its limitations.
"It has embedded code that makes it hard to import material from outside the walled garden of Apple. That's the way they operate," he said.
Australia led the world in mobile, Burgess told the gathering, which he said meant that expectant users bit enthusiastically into their Apple iPhone, only to discover a sour taste.
On other topics, however, the executive didn't look at Australia in such a kind light. He railed against Australian policy of putting big companies on a leash, keeping them as big fish in a small pond instead of allowing them to grow and attack global giants, such as Google, Microsoft and Yahoo, which he considered to be Telstra's true competitors.
"Our biggest competitor is not Optus. Our major competitor is Google. Our major competitor is Yahoo. Our major competitors are people like Microsoft," he said.
Our biggest competitor is not Optus. Our major competitor is Google.
Phil Burgess
By holding companies like Telstra back, Australia was stopping them from finding suitable partners to succeed in the global economy, Burgess said. "Pretty soon, the world's passed it by and all the good partners have already checked off their dance card. It's stupid," he said. "And then all of a sudden you wake up some day and half the people in your neighbourhood have Google for wireless."
Whether Australia was overrun by Google or not, Burgess professed that he had grown to admire and care for the sunburned country in his 38-month tenure.
He valued Australian ideas such as "mateship" and the "fair go", although he wasn't a fan of the "she'll be right" concept, which he considered had brought a certain apathy to injustices such as the awarding of the OPEL contract.
He praised Australia's economic management, social stability with so many cultures and strategic economic positioning within Asia.
However, he felt Australians scored a fail on their faith in "regulators and policy wonks", the amount of power and place in the media awarded to bureaucrats, and the use of ideas such as "future-proofing". He said he would rather be bullet-proof, fireproof, or most of all foolproof.
His last piece of advice was that Australian business should not get too cosy with government.
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Talkback
Telstra is now MediaComms
how important is video call and having 33 channels
seriously?!
At least he spoke his mind
The Apple Iphone is a neat piece of consumer kit, but the walled garden approach is old hat and like AOL Apple will adapt or lose revenue. Oh and by the way videocalling and digital TV on handsets are low value today, but very common in a few developed countries, they may take off in the future.
The pot calling . . .
Drink a Dose of Reality Phil!
Oh, and get real Phil, OPTUS, Vodafone etc ARE your real competitors, not the high tech companies...
Glenn in Perth
Interesting comments
Now they're bagging the device!? No wonder Optus got the lion's share of iPhone users in Oz. Sounds like they're just justifying why they have so few users.
Telstra Bashing
That's the great thing about a free market, if it is allowed to do its job. If Telstra truly becomes irrelevant (i.e. provides services no one wants at a price they are willing to pay), alternatives strengthen. Forget the "big companies always create unbeatable monopolies" idea, that's only (albeit very) true to the extent big companies and big government collude and regulate - in other words, in the absence of free markets.
To the extent Telstra still doesn't "get it", is due to a large part to its public company origins/arrogance. If they fail to turn things around, then they will keep losing market share.
So there is no need to Telstra bash for bad choices, only for regulatory bully tactics.
Regulation
Hilarious
Let them off the leash
Not justifying - attacking
Love the Analogy Phil
That's what happens when you're the big ugly smelly kid that's so introspective he has a fascination with his own belly button fluff.
Every time this guy opens his mouth it's to slag something off. STFU.
A bit out of touch I think...
He has no idea!
This Telstra executive shoul resigned and settle down in the Outback and stop talking because he has no idea!
Yes, we do need regulations
As opposed to the amount of power awarded to chief executives? Perhaps Phil should do some reading on the state of US banking before continuing his parroting of the Telstra anti-regulation (read: "anti-ACCC") pitch.
Video Calls
I must also be strange, yep, I admit it, because I also subscribed to the olympics and had a ball watching some of the swimming when on holiday on a boat with no TV, it was excellent.
Of course prices could always be cheaper to help out the hip pocket, but I'm prepared to pay for the service if I think it is going to be relevant for what I want.
Love 'em or hate 'em, they do have some good products and to be honest if we let them loose onto the rest of the world, perhaps it could have a positive impact on dragging the rest of us with them.
I sometime think we just love shooting down any company who is doing well these days, perhaps it's the typical aussie tall poppie syndrome, I just hope our next generation grow up to appreciate what we obviously take for granted.
I also think Dr Phil did an excellent job of bringing a lot of things out into the open, think about it, wouldn't these forums be quiet if we didn't have people like him to whinge about, Na, come to think of it, I'm sure we'd all find somebody else to attack :-)
You are fully right mate.
Testra's thinking needs changing