Is Google's latest acquisition thanks to the set-top TV box race?

Is Google's latest acquisition thanks to the set-top TV box race?

Summary: Google has confirmed it has purchased the assets of Green Throttle, lending speculation that the tech giant is planning to launch its own set-top box.

TOPICS: Google

Google has confirmed the purchase of Green Throttle Games' assets, in a move which could combine Google's rumored set-top box with gaming.

Screen Shot 2014-03-12 at 12.33.18

PandoDaily received confirmation from Google that the company's assets -- including staff -- have been snapped up by the tech giant, which lends speculation to the talent pool being put to use integrating gaming within a set-top television box.

Santa Clara-based Green Throttle Games launched in 2012, and was quickly backed by Trinity Ventures and DCM, securing $6 million in series A funding. The product sold by Green Throttle, a custom Atlas controller with a Bluetooth-connected Android application, allowed users to convert smartphones or tablets into makeshift gaming consoles.

In addition, a developer kit was issued so the platform could be improved and altered by interested parties.

Green Throttle announced in November that the Arena application was being pulled from Google Play, and all support was ending -- leaving a number of customers frustrated that their products were now useless. At the time, the firm said "stick around and we'll keep you posted on the evolution of Green Throttle," but gave no further details. 

While the cost of securing the company's assets has not been disclosed, Green Throttle staff and two of the co-founders will be joining Google. Rumors have circulated that Google is working on a set-top box which will not only stream Internet feeds, but will also connect users to games and other entertainment features. While there is no confirmation that this acquisition is connected, the controller could be used in tandem with Google's rumored box.

Topic: Google

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Proprietary

    Major fail: did not conform to HID game controller standards, had no drivers or other support on Windows or anything else. The entire business model seemed to be premised on user lock-in.

    Atlas controllers need new firmware and Android needs the device profiles for game controller standards. Touch emulation was about the only way to use the products. Hopefully Google plans to do more than that with these things.
  • I thought motorola had a set-top box unit

    The only reason to buy it is to destroy the likes of apple TV and M$ xbox.
    More power to FOSS!
    LlNUX Geek
    • Motorola Mobility did have a set-top box unit

      Google sold it off prior to selling MM to The Lenovo Group. Either Google changed its mind or MM's solution didn't fit into the grand plan.

      P.S. FOSS or FO$$. Google makes a ton of money with it. Red Hat also makes a lot of money, over $1 billion U.S. in revenue per year.
      Rabid Howler Monkey
    • FO$$ has proven

      to be good for only the back end of a STB solution thus far, and that's about it. Apple, Microsoft, Roku, and pretty much anyone else in the game with decent numbers isn't playing all that well with FO$$, because it either doesn't make sense for them to do so or they're not getting paid to do so.