Mac OS is better and Mac users are better people

Mac OS is better and Mac users are better people

Summary: A study tracking various technology metrics surrounding charitable giving, including operating systems, browsers and e-mail services, shows that Mac users give more.


Mac users have constantly proclaimed that Apple offers better platforms than Microsoft Windows. But now we discover that Mac users are better people than Windows users. Or they give more to charity.

According to the Qgiv Giving Trends Report, Mac users donate way more than Windows owners.

Donors using a Mac OS gave 25 percent more per donation than Windows OS users. Average donation amount by OS from November 2011 – November 2012: Mac – $182 per donation Windows – $137 per donation (25 percent less than Mac users)

Of course, naysayers might observe that manufacturers in the Windows space have spent years making the PC a commodity product that is sold on price — meaning low price. So, customers earning more income are better able to afford Macs, which cost more, and thus can give more.

Still, there has always been a marked difference in "culture" between Mac and Windows customers over the years. Mac users have always bought more stuff than Windows customers. In talks with vendors over the years, I've heard stories that Mac customers always buy more software programs, more storage and more digital devices than Windows customers. Even back in the days of the PowerPC Macintosh, Mac users bought more.

Back to the Qgiv report: Safari users gave 9 percent more per donation than the next highest browser, which was Chrome and 17 percent more than Firefox users. Again, Microsoft users brought up the rear: Internet Explorer users gave 18 percent less than Safari users.

I am unsure how charities would use this information, but it's interesting.

“The data on the giving trends by technology indicators can help organizations maximize value from their current marketing and outreach campaigns. Combining email, browser and other key indicators with existing demographic data has the potential to help these organizations more accurately target the appropriate donors,” said Todd Baylis, president of Qgiv.

Like Mac owners.

Topics: Apple, Android, Browser, Microsoft, Operating Systems, Windows

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  • Click bait or what?

    Popcorn anyone?
    • Why is it click-bait?

      The research shows what the research shows. It will have its limitations, which are not discussed, but the results are as they are and, unless you have contradictory research, the results, prima facie, should be considered as valid.
      • Research shows...

        ....that Apple users are more easily parted from their money.
        • Research shows that Apple users are richer so they more capable to ...

          ... participate in charity.

          But this does not equal them to be just "better people". There is no way to derive this conclusion from the data of reseach. Poorer people are not necessary "worse", but they definitely more financially constrained.

          In this sense, the title of this article is "baiting".
          • Typical conclusion jumper

            I AGREE and I AM a Mac user. But, as the guy alludes to and then ignores the obvious .. we are inclined more to spending more for convenience (luxury??).

            We are more likely to NOT be involved in the business of "business" .. more likely more "refined" endeavors .. arts, music, retired (?), or whatever that doesn't require the worldwide acceptance and universality of the Microsoft OS.

            Since 1984 and my first Mac I proficiently used DOS through Windows XP and still read MaximumPC magazine to keep up with computing tech.

            Better People? HAS NOTHING TO DO WITH IT.

            More gentle? maybe - but, if my life was in danger I think I would choose a Windows person as more likely to put theirs at risk -- and, I speak from the viewpoint of a WWII and Korean Marine Corps fighter pilot.
        • So your version is that giving money to charity

          is somehow inherently wrong because it identifies people who are easily parted from their money? I can only assume that you have never donated to a charity.
          • Are you donating more than Bill Gates?

            Mac users, hurry up. You are falling behind Bill again.
          • How you know

            That Bill Gates in not in fact using a Macintosh?
          • ROTF

            Thanks for starting my day with such a good belly laugh. I would love to be able to give as much as Bill Gates, never mind more. Especially at Christmas time when there is always some sort of disaster that leaves so many people homeless. And now I'm off to Red Cross to give my pathetic bit for the people of Samoa.
            Laraine Anne Barker
          • This is NOT giving to charity!

            This is giving to organizations that funnels money through a for-profit donation tracking service. Part of the money pays to have it tracked through complete nonsense that is Qgiv.

            So yes, Mac users are more easily parted from their money. Don't be a fool. Pay cash directly to a registered charity instead of some online fraud website.
        • Not this one!

          Laraine Anne Barker
      • Research shows what we selectively want it to show...

        Anyone who bothered to read the article linked knows that this "research" only tracks online giving, yet the results are stated in much broader absolutes--a glaringly missing bit of information in this opinion piece, though of course it must be assumed. Personally, I give a significant proportion of my income to charity--yet almost none of it via online methods that this study would measure. As do many, many people that I know. The study's methodology is flawed, the study's conclusion as stated is flawed.

        It does, however, show that the Mac user culturs is different and its members do maintain the edge in smugness over Windows users.
        • Even worse

          it's not online donations as a whole, just those donations that are made through the sponsor's Qgiv app....which I'd never even heard of before this.
      • Possibly it may not be click bait!

        But to be brutally honest I think it's mean and nasty. The article not the research, as for the research, "There are three kinds of lies: lies, damned lies and statistics."
        I do believe the research is flawed as there are many people in Australia (and I'm sure in other country's as well) who don't have a lot of money but spend many hours a year working for free to help those in need. So they don't give much money if any to charity but they do give a lot of time and most of them DON"T one any Apple products.
      • Research for its own sake is unprofitable

        If research is set to find a goal, one will contrive to make it.

        I'm a Mac user. How does that make me better? Qualifiers were given in the article, but do you really believe the article?

        I'm amazed Mac users have any money after buying their poorly made overpriced junk.

        The article IS baiting, especially when "better people" is blanketly said.
    • Apple's dumb consumers

      Let me me spell it out more slowly so Apple fanboys can understand: most Apple customers are dumb because the pay higher prices for inferior technology.

      Repeatedly buying that lame iPhone, that overpriced Mac, that iMac, the $69 smart covet, the stupid proprietary iPhone adapters, all those expensive iTunes Store books and movies that only work on Apple hardware (lock-in anyone, anyone?) these are all signs that most Apple customers are dumb, especially, the vast majority of Apple fanboys who don't even have the money to afford it all but just pretend they do.

      What would you call people who buy any and all crap sold by Apple even if they cannot afford it?
      • I find myself wondering how can one purchase something they can not

        actually afford? As for your "opinion" on Apple products that is one man/woman's opinion nothing more. I on on the other hand always found I got my monies worth with Apple and not so much with other vendors.

        Pagan jim
        James Quinn
      • dumb "customers" - there's a difference, albeit mostly psychological or

        about empowerment...

        All platforms want vendor lock-in, BTW... in the 1990s, did an Atari ST app work on a Mac? Or on an Amiga? Only if you bought an emulator and bought the appropriate ROMs... but then you were emulating the computer and had to spend extra money all the same, regardless of how cool a thing it was to do...
  • More invented division

    There's red state/blue state, conservative/liberal and now mac/windows. Nothing like the commercial press (not free press) to come up with more silly divisions to fulfill their fantasies and their bank accounts.
  • That big glowing logo...

    Part of buying an Apple product is being seen to own an Apple product. That big glowing logo on the back of the screen for example.

    Here in the UK, about 15 years ago, we had these two comedy characters called Smashie and Nicey. They were stereotypes of music DJs. One of them used to always squeeze in how much work he did for "charidee" but that he "he didn't like to talk about it". This kind of reminds me of that. It's more likely that your typical Apple user, much like a vegan at a dinner party, will let you know what they are very quickly.

    (Written on my iPad, which is sat next to my iPhone, which is syncing up to my MacBook Pro, which is backing up to my Time Capsule, while downloading a charity single off iTunes. But I don't like to talk about it. Just sayin'.)