Microsoft appoints former Best Buy exec to head its Consumer Channels Group

Microsoft appoints former Best Buy exec to head its Consumer Channels Group

Summary: Microsoft has brought in a former Best Buy exec to head its Consumer Channels Group, which handles sales and marketing relationships with OEMs, operators and retail partners.


Just days after the close of its Worldwide Partner Conference, Microsoft has appointed Jude Buckley as its new Corporate Vice President of its Consumer Channels Group.


Buckley, who will report directly to Microsoft Chief Operating Officer Kevin Turner, was most recently Chief Commercial Officer of Best Buy, according to a July 21 internal announcement of his appointment. Before that, Buckley was managing director of The Carphone Warehouse in Sweden. Buckley resigned from his Best Buy position in May 2014, saying at that time he planned to pursue other interests.

Microsoft Chief Marketing Officer Chris Capossela had been functioning as the interim head of the Consumer Channels Group. Microsoft created the Consumer Channels Group in 2011 and made Capossela the leader of that group at that time.

Buckley's job will be to help Microsoft hone its sales and marketing activities with OEMs, operators and retail partners.

Last week, in his July 17 e-mail to the worldwide sales marketing and services group (SMSG) about Microsoft's layoffs of 18,000, Turner said SMSG will be focused, going forward on three areas: Selling to businesses, selling to consumers and selling to advertisers.

"This focus and alignment on the customer segmentation we sell to will not change, as it is fundamental to our success," he told employees.

"We have been investing in building a Mobile-first selling capability, by establishing the Consumer Channels Group to strengthen and align the device-selling motion and to expand our impact with OEM, Retail Channel Partners and our Operator Channel, and by extending it with our opening of Microsoft Stores. For commercial customers we have invested in specialist Mobile-first sales capabilities and we are building out our device selling channel," Turner wrote.

Turner told employees Microsoft is planning to cut its reliance on "contingent staff" augmentation by 20 percent year over year. Microsoft is placing further restrictions on its external/contingent staff in the name of protecting its IP and confidential information, as GeekWire noted, citing an internal memo on the topic.



Topics: Mobility, Microsoft, Channel, Leadership


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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  • As usual

    The Microsoft technology is great, but the marketing has been poor. This guy has his work cut out for him.
    Sean Foley
  • Nice fit

    Best Buy makes its money by conning/arm-twisting/tricking customers into buying what they think is ease-of-mind - but is really unneeded extra-cost junk (i.e. extended warranties). Whereas M$ makes its money ...
    Roger Ramjet
    • Not consumer marketing

      This is not a consumer marketing position.
      Buster Friendly
      • No?

        Head of the "Consumer Channels Group" is not a consumer marketing position? I suppose MS's "Enterprise Channels Group" must be the one dealing with consumers, then.
        John Selden
        • it's not a _marketing_ position

    • sorry but no,

      best buys does not make money.
  • Best Named was just named one of worrst companies for customer service

    The well-respected Business Intelligencer web site published a couple of days ago a list of the 8 worst companies in the world for customer service. Best Buy was number 8.

    And Microsoft has just hired the guy responsible for this??
    Ian Easson
    • Nope

      That's not what the commercial officer does.
      Buster Friendly
      • Actually...

        "activities relating to marketing, sales, product development and customer service."

        Though it coule be the guy had great ideas, but those in charge rejected them, so they'll have to see where this goes.
    • I know, my thought exactly

      If you want poor service spend a few hours at your local best buy trying to get decent service.
  • It's just like

    when KMart bought Sears. Pennsylvania Railroad merges with Penn Central. It could be worse, they could have gotten a GM big wig to help with the Windows 8 start button!
    Tony Burzio
  • So much for flattening the organization ...

    The first hire after the notice of massive layoffs at Microsoft is a manager.
    Rabid Howler Monkey
  • I have many doubts about this

    Microsoft, much like HP and Lenovo, is closing off consumer sales to exclude channel buyers and is focussing on direct contract sales partners only, and then only in bulk, meaning only the big box stores can afford it - the same big box stores that Microsoft has had a lot of trouble with. This is squeezing out purchases by Mom-and-Pop shoppes all over the world.

    I have doubts that they will expand Surface device sales into the channel. Why would a company give up their 1% profit margin that they lose from distributors and limit their overall coverage in the name of exclusive sales? Is the computer industry that hard up that vendors can't give up the whole ~1% that distributors take from their margins??? Big box stores aren't exactly doing that great either. Fry's is practically done, and Best Buy should've declared bankruptcy a few years ago. Circuit City and Radio Shack are gone, and they were big go-to places for computers. Newegg - an online retailer, NOT a brick and mortar store - had a less-than-3% profit margin on sales when they filed for an IPO. Seriously, WTF?!!
  • The AOLization of Microsoft

    Squirm, marginalize, and shrink to profitability!!
    • is that how you will spin this?

      Microsoft is having record profits the last several quarters and their employee roster grew by almost 1/3 last quarter.

      Perhaps you are playing a bit loose with details?
  • Can't do any worse ...

    ... than whoever was in charge of this before, which, apparently, was no one.

    No, scratch that. If no one was in charge it would have run much more effectively than it did.

    Also, I sure hope the cuts to the Nokia devices division didn't fall on its marketing staff. These guys were very effective at selling WP, relatively speaking, considering that they were swimming against the powerful and relentless Android/Apple current.
    John Selden
  • Combine this with outsourcing

    US customer phone support to India and Microsoft has a winner :)