Microsoft buys mobile analytics vendor Capptain

Microsoft buys mobile analytics vendor Capptain

Summary: Microsoft has purchased Paris-based Capptain, a company that provides targeted push notifications based on user behavior or analytics.

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Microsoft has purchased French mobile-analytics vendor Capptain for an undisclosed amount.

msbuyscapptain

The deal, first reported by TechCrunch, was announced by the two companies on May 28.

A note on the Capptain.com site acknowledged the company had been purchased by Microsoft

Capptain provides targeted push notifications based on user behavior or analytics in realtime, according to the company's Web site.

Capptain was founded in 2008 under the name Ubikod, according to the company's Web site. The company has developed a software-as-a-service platform that is focused on mobile operators, handset makers and developers. Its service provides analytical tools and marketing services on iOS, Android, HTML5, webOS, BlackBerry, Windows Phone 8, Windows 8, and smart TVs, among other platforms.

Microsoft CEO Satya Nadella has been a vocal advocate of Microsoft providing software for all mobile platforms, not just Windows

Microsoft is planning to integrate Capptain's technology with Azure, according to a May 28 post on the Azure blog. From that post:

"Capptain will bring a vital new element to our end-to-end story for mobile app development -- real-time user and push analytics. With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers....

"We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement. In the interim, Capptain’s existing solutions will remain available to both new and current customers."

Topics: Mobility, Microsoft, Business Intelligence

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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5 comments
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  • Be interesting

    Having our interests at the heart of a beast, can't be said they know not who we are, and what we want. Nice that they need to perpetually develop ever more compelling consumer services to keep us interested and in thinking there has to be something better as precious little trust exists yet in the digital age, ay.
    yofuss
  • Sad times for tech

    The entire tech industry has decided to focus on pushing ads over the building and selling of computers and software which they now see as just a means to get ad revenue. I will be very happy when it all crumbles out from under them.
    Retterdyne
  • Small world ..

    " With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers...."

    Didn't Microsoft just spend $40,000,000 via Burson Marstellar to complain that Google were doing this?

    How much personal data will Microsoft need to make this work ... or will it be like Windows 8 - Pure Magic?
    Heenan73
    • Microsoft wants to be Google so badly

      that they complain about what Google does and then find ways to gain similar IP to do what they complain about.

      Where are all the people telling us how evil Google is because they track you?
      BoxOfParts
      • MS will claim they are just talking about gmail and generating ads

        by scanning it. I'm not sure what their stance is on other types of tracking. I assume they are all for it.
        How will they be competitive with "google now" if they don't try to monitor all your sources including email. Plus I am waiting to see what "windows with bing" is all about. There's got to be more to it than just making it the default search engine. That's already the case with windows.
        drwong