Microsoft holiday pop-up stores coming to NYC, San Francisco, Vancouver

Microsoft holiday pop-up stores coming to NYC, San Francisco, Vancouver

Summary: Microsoft is prepping for a busy holiday 2012 season by opening temporary pop-up brick-and-mortar stores in about a dozen cities in North America.


Microsoft officials said earlier this summer that they planned to open a number of temporary "pop-up" holiday stores this year. At the time, they didn't specify where these stores would be.


But now, thanks to new job postings on the Microsoft Retail Store Jobs site, we know where at least some of these pop-up shops will be located. Among the venues advertising for temporary Microsoft Store retail product advisors:

  • Braintree, Mass.
  • Chicago (downtown)
  • Cleveland, Ohio
  • Manhattan, N.Y.
  • Miami, Fla.
  • Natick, Mass.
  • Portland, Ore.
  • San Antonio, Texas
  • San Francisco
  • St. Louis, Mo.
  • Vancouver, B.C.

Microsoft Stores sell Windows PCs, Windows Phones, Microsoft and third-party software, games, peripherals and more. Microsoft also is going to sell its recently announced Surface PC/tablets through its Microsoft Stores in the U.S. and through select online Microsoft stores, as well. The ARM-based Surface RT devices are set to be available October 26, the same day that Windows 8 will be generally available in retail outlets and preloaded on new PCs.

In the summer of 2011, Microsoft officials said that Microsoft planned to open 75 new Microsoft Stores in the subsequent two to three years. There are curently about two dozen Microsoft Stores. Apple currently has more than 300 retail stores worldwide.

Microsoft will have 44 permanent retail stores in place by the end of its fiscal 2013, which means by the end of June 2013, company officials said during Microsoft's Worldwide Partner Conference in June of this year.

Even though there's still no permanent Microsoft Store in Manhattan, I'm glad to see we'll get at least a pop-up store this year in time for the holidays.

Update: I didn't see this when it originally was posted, but WPCentral had a similar story about the holiday pop-ups on August 2.

Topics: Microsoft, Tablets, PCs, Windows


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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  • Sounds great!

    P. Douglas
    • Looks like they don't like us Pennsylvanians

      William Farrel
  • Oh No! MS is throwing their retail partners under the bus!

    How can they compete with MS selling their wares directly to the consumer? This is an outrage!
    William Farrel
  • Microsoft holiday pop-up stores coming to NYC, San Francisco, Vancouver

    Good for them, get more exposure, get all they can. The side benefit is providing jobs in those areas during the holiday.
    Loverock Davidson-
  • chi

    Finally, Chicago downtown. For this I am grateful.
  • Testing... is this thing on?

    Good way to find out where to build the next half-dozen stores.
    Robert Hahn
  • Strange that there's no permanent Manhattan store

    I know the one up the Metro from me in Arlington is opening tomorrow, but I am somewhat amazed that they didn't try to hit the Big Apple (unless the rent in that area hits back).
    Third of Five
  • What? No California stores?

    They really need more of a presence in the west and mid-west.
    • There are 6 California stores (with one on the way)

      Go to and click "store locations". I'm guessing they aren't opening "pop up" stores because they have a significant CA presence already.
  • Toronto store

    Yorkdale mall in Toronto just opened I believe. Haven't drven by that mall for a while, guess I should go for a look see.
  • Grrr... Still no Dallas

    I heard Kevin Turner promise a Dallas store over a year ago.