Microsoft officially rebrands Office Web Apps as 'Office Online'

Microsoft officially rebrands Office Web Apps as 'Office Online'

Summary: Microsoft has rebranded its Web-based versions of Word, Excel, PowerPoint and OneNote as 'Office Online.'

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On the heels of its rebranding of SkyDrive to OneDrive, Microsoft has made another rebranding move -- rechristening its Office Web Apps as "Office Online."

officeonline

Hints that the company was planning the Office Online rebranding emerged a couple of weeks ago.

Microsoft execs, in a February 19 blog post announcing the change, noted the Office Web Apps name was confusing. The Softies also noted that many users couldn't find Office Web Apps -- which are the Webified versions of Word, Excel, PowerPoint and OneNote that Microsoft makes available for free and usuable inside a variety of Microsoft and non-Microsoft browsers.

Microsoft has added its four Office Online apps to the drop-down headers in Outlook.com and OneDrive.com to help users find them more easily. And as part of the rebranding, also as expected, Microsoft is providing users with a new place to more easily find and make sense of Office Online. Microsoft is making Office Online more discoverable on the Office.com site. 

Microsoft officials announced intentions back in 2007 to rebrand and reposition the company's Office Online site. Until yesterday, Office.com was a place for Office subscribers to sign in, as well as a place for Microsoft to promote Office 365, locally installable Office client and server apps and a repository for templates and Office Store applications. Now Office.com is promoting Office Online front and center.

Topics: Cloud, Browser, Collaboration, Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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12 comments
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  • No brainer, far as I am concerned

    Most people saw a few hints at the product's existence in Skydrive, but couldn't figure out that these were actual applications, and never kicked the tires.

    They should probably make them even more discoverable, i.e. in addition to office.com, take up any OfficeOnline domain name plus localizations available.
    Mac_PC_FenceSitter
    • That sounds pretty good

      I wonder if the names still exist, though, given the existence of domain squatters.
      Michael Alan Goff
      • I just went to "offieonline.com"

        got redirected to "Office.com" so looks like MS has it.
        William.Farrel
        • "Office"

          not "offie"

          Anyone find that missing edit button yet?
          William.Farrel
        • that's good to know

          That way people will get to their services better.
          Michael Alan Goff
  • this is a great name

    honestly who needs native ipad versions when this lets you edit stuff without a subscription.
    neonspark
    • Difference

      A native iPad version would work without the internet.
      Michael Alan Goff
      • And

        It wouldn't be an HTML-5 kluge. There are things that you can do native, that you just can't do in a browser.
        m0o0o0o0o
        • Another good poīnt

          HTML 5 may be there some day, but right now native is better.
          Michael Alan Goff
  • Microsoft officially rebrands Office Web Apps as 'Office Online'

    A very suitable name. Describes the Microsoft product/service very well. Should be good for me when I'm on the go.
    Loverock.Davidson
  • There's still an issue

    The menu to switch to OneDrive from Office Online says ... SkyDrive. There is no menu to go from OneDrive to Office Online. There is no way to go from Outlook to Office Online. By that, I mean word, powerpoint, excel, and so forth.
    Michael Alan Goff
  • Is it typo

    You.wrote that MS announced this rebranding in 2007. Please tell me that was a typo and this project hasn't taken 7 years to complete? ??
    krossbow