Microsoft Surface 2 pricing starts at $449

Microsoft Surface 2 pricing starts at $449

Summary: Microsoft's new Surface 2 is not quite as pricey as early rumors indicated. And that's a good thing.

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It's not often as a blogger/journalist that you hope your sources are wrong.

surfacepro2

That said, I was really hoping my one source was wrong about Microsoft's plans for Surface 2 and Surface Pro 2 pricing. And it looks like s/he was.

Microsoft announced its new ARM-based Surface 2 and Intel-based Surface 2 Pro devices on September 23 in New York City. Specs and packaging are largely what was rumored -- other than the fact that the Surface 2 will be available in silver. (Update: There won't be a black Surface 2, contrary to what I originally was told at the launch.)

The rumor was, according to my source, the ARM-based Surface 2 would start at $499 for the 32 GB version. Instead, Microsoft announced today that it will start at $449. As expected, the previous model (Surface RT) is staying at $349.

Surface Pro 2 was rumored to start at $899 for a 64GB version, with 128 GB, 256 GB and 512 GB models available at $999, $1,299 and $1,699, respectively, according to this source. The real price will be $899, Microsoft confirmed, with internal storage upgradable up to 512 GB costing $1,799, with the high end costing $100 more than what my tipster had said.

Prices include 200GB of SkyDrive storage for free for two years, as well as a year of free Skype international calling and Skype wifi hotspot support.

Launch date for the Surface 2 and Surface Pro 2 is October 22, as my source told me last week. No word (yet) today from the launch as to what the distribution plan is for the new devices. Preorders for the two Surface 2 models, plus most of the peripherals (minus the Power Cover, most likely), starts at 8 a.m. ET on September 24.

Update: Here's where the Surface 2s will be sold, according to Microsoft:

"The new models will be available at Microsoft retail stores, MicrosoftStore.com and select third-party retailers in 22 initial markets, including Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, the United Kingdom and the United States on Oct. 22 and China in early November. Additional markets will be announced in the coming months."

 

 

 

Topics: Microsoft Surface, Microsoft, Mobile OS, Mobility, Tablets, PCs

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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94 comments
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  • Any way to cut off features I don't want?

    "Prices include 200GB of SkyDrive storage for free for two years, as well as a year of free Skype international calling and Skype wifi hotspot support."

    Can I get a lower price in exchange for not getting SkyDrive, international calls or free wi-fi hotspots?
    Jacob VanWagoner
    • Agreed

      Same old problem: $450 w/o touch cover... price of both = $570. Unacceptable. I'm getting an Asus T100.
      Xabier Granja
      • No arm tablet should be over $249. Surface 2

        is still $200 too much. They should have made it $249 and lowered the surface rt to $179. Surface 2 Pro price point for success is $599 with Surface Pro dropping to $399. Touch keyboard included with pro. MS misses another 12 months in the tablet hw space. Thankfully they'll have lots of OEM help.
        Johnny Vegas
        • Including everyone here?

          I suppose that means Apple is way overpriced as well?
          joneda1
          • You miss the point

            and that is MS has no hope of catching Apple or Android with a potentially far more expensive "me too" offering without the selection of apps that make tablets so appealing.


            MS simply does not get the tablet market, and that's why this latest effort will just continue their failure.
            JonathanSeer
          • Far more expensive?

            The Surface 2 32GB is $150 less than the equivalent iPad.

            I agree that they are expensive compared to Android tablets, but I wouldn't swap my Windows 8 Atom tablet for an iPad or an Android device, because it suits the way I work. And for the way I work, the price was a bargain ($500).

            Okay, ARM isn't Atom, but if you don't need legacy support, the Surface 2 is still a good deal.
            wright_is
          • Re: is $150 less than the equivalent iPad.

            Let's not forget Microsoft is not Apple. Nor is the Surface 2 an iPad.
            danbi
          • Correct Danbi...they are not simply iPads....

            The Surface tablets are far better than ipads. Glad you noticed too!

            I'm sure you have one and have used it to know that, right?
            xuniL_z
          • a "me too" offering?

            I think it might be noted that Microsoft does have experience in the tablet market with tablet OSes that were popular and well ahead of the current consumption devices that are far more consumer electronics goodies than computer systems.
            The MS offering is 180 degrees the opposite of the other offerings, appealing more to working people and making tablets powerful enough to literally replace a desktop computer. I'm not sure how you see the surface tablets combined with Windows 8 a "me too" product. If you prefer Apple, you know Apple goes beyond "me too" to "me gonna take your technology and turn into Apple's" and Android doesn't know if it wants to be closed source or open source. Either way, it's hands down the clunkiest and least desirable of the 3 and purchased only because of cheap pricing. But like my Mama always said - You get what you pay for".
            You may be right about it being a continued failure but who knows, with millions using Windows 8 today on laptops and desktops the familiarity factor is starting to build. I guess I'll reserve judgment until we actually know what happens.
            But the, I'm not a "Seer" : )
            xuniL_z
          • a "me too" offering?

            I think it might be noted that Microsoft does have experience in the tablet market with tablet OSes that were popular and well ahead of the current consumption devices that are far more consumer electronics goodies than computer systems.
            The MS offering is 180 degrees the opposite of the other offerings, appealing more to working people and making tablets powerful enough to literally replace a desktop computer. I'm not sure how you see the surface tablets combined with Windows 8 a "me too" product. If you prefer Apple, you know Apple goes beyond "me too" to "me gonna take your technology and turn into Apple's" and Android doesn't know if it wants to be closed source or open source. Either way, it's hands down the clunkiest and least desirable of the 3 and purchased only because of cheap pricing. But like my Mama always said - You get what you pay for".
            You may be right about it being a continued failure but who knows, with millions using Windows 8 today on laptops and desktops the familiarity factor is starting to build. I guess I'll reserve judgment until we actually know what happens.
            But the, I'm not a "Seer" : )
            xuniL_z
          • Yes

            Apple is overpriced. Always has been. But Apple's a luxury brand... they get away with it. Apple charges twice the price for the same PC hardware, and they have 5% of the desktop/laptop market... their cheapest computer is about $1000.

            And sure, lots of brands are overpriced. Mercedes and Lexus are overpriced. Louis Vuitton gear is overpriced. Tiffany jewelry is overpriced. Rolex watches are overpriced. Bang & Olufsen audio gear is overpriced. But all these guys have established themselves as not just a piece of kit, but a brand that says something about you. All luxury brands do that.

            Microsoft is not a luxury brand. They're Ford, they're Budweiser, they're Wal-Mart, they're Levis, they're Timex. All good brands, but you don't expect to pay for a Timex what you'd pay for a Rolex. The extremes aren't the same, but the principle is: if Apple's charging N for a tablet, most others ought to be charging around 0.5N-0.75N, or they're just going to fail. This is a lesson that pretty much every Android tablet maker has had to learn.
            Hazydave
          • To some, maybe

            But I have a 1987 Mercedes with over 300 thousand miles that looks good and runs like new, flawlessly, just like my Surface RT.
            primartcloud
      • And how much...

        does a 32GB iPad 4 with keyboard cover cost?
        wright_is
      • agreed

        Idiotic pricing scheme. They should have an introduction sale for pricing of $400 with cover
        at the very least to get adoption rate in. Marketing alone won't save this they need to get people on board first.
        turrenti@...
        • I doubt MS wants to go down the road of playing with razor thin margins...

          I totally agree to get in the hands of people with a good price point. But once they go with a price, they can really not go up very easily in this market. I would bet the margins are far less than Apple products. The Macbook Air for example has a profit margin of over 30%.
          I would at the very least include the cover in all prices however. To me that is the most disturbing part when an accessory that is almost a necessity with some models is an extra.
          I really don't know what is going on at MSFT.
          xuniL_z
    • Surface minus SkyDrive

      nope. Not an option. MJ
      Mary Jo Foley
  • Honestly, kind of lame...

    and the SSD upgrade price is ridiculous. So is the $200 keyboard. You are paying above even Apple prices. Nice that they dropped the price a bit...but geesh...still too much.
    lawryll@...
    • That's normal

      That's normal for Surface pro 2 bcuz the SSD make the price damn suck
      Anonymous1511
  • Wow

    Amazing Major improvement from surface 1 & surface 1 pro but the price hmmm
    Anonymous1511
  • way too expensive - all of them...

    Let me see - i can buy a pretty good ultrabook for the price of Surface 2 Pro and can actually but 2 Nexus 7s for the price of Surface 2? Anyone thinks with is another $1bn write-off?

    Still - MS can sell whole bunch of them. All they need to do is - unlock the bootloader. :-)
    vgrig