Microsoft to launch new Surfaces on September 23

Microsoft to launch new Surfaces on September 23

Summary: Microsoft is planning to launch its Surface 2 and Surface 2 Pro devices at an invitation-only event in New York on September 23.


Microsoft will be launching its next-generation Surface devices and peripherals on September 23 in New York City, according to an invitations Microsoft is sending out to press today.


At an invitation-only event, Microsoft is expected to show off the Haswell-based Surface 2 Pro and the Tegra-based Surface 2 -- products about which there've been a number of leaks in the past week-plus.

Microsoft's invitation doesn't specify whether the company also will show off a rumored 7- to 8-inch Surface device. But I'm hearing from my sources this mini Surface won't be part of the September 23 unveiling.

Nokia had been rumored to be targeting September 26 for a New York City launch event. Company watchers believed Nokia planned to launch its "Sirius" ARM-based tablet and/or its "Bandit" Lumia phablet at that event. So far, however, no invitations have gone out for such an event.

Microsoft isn't expected to start selling its Surface 2 or Surface 2 Pro devices this month. It's expected to wait until around the time Windows 8.1 launches and becomes generally available, which is October 18.

Here are a few of the tidbits that have leaked so far about the new Surface devices:

Microsoft's Haswell-based Surface Pro 2: The leaks begin

Microsoft's Surface 2: New reports on Surface RT's successor

Microsoft looks to roll out a Surface Pro docking station

Microsoft readies rumored Power Cover for Surface: Reports

Topics: Microsoft Surface, Mobility, Tablets, PCs, Windows 8


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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  • Welcome to the we love Microsoft site.

    I hear that the credits will include the following: "Another failure by Steve Ballmer". Surface is just another failure from Microsoft.
    • as if

      As if what you say here gonna stop Microsoft
    • it's just just the correct forecast

      in a few moths the flop will become real.
      LlNUX Geek
  • Microsoft to launch new Surfaces on September 23

    The death of the Microsoft Surface has been greatly exaggerated. Microsoft will not give up on its next generation device. They know its better than the competition and will sell. Its been selling well before.
    • Just got one...

      ...just got the Surface RT, albeit a refurb. Love it so far. Can't wait to get 8.1 on it. The biggest issue ...the apps... will hopefully continue to be less and less of an issue over the next 6 months. There should be a big wave of new app releases after the GA of 8.1.
      • Like freshly baked cookies

        I love the smell of Astroturf in the afternoon.
        Robert Hahn
    • Selling so well it was left in the warehouse...

      good sales record... right....$900 million write down.
      • $853 million

        It made Microsoft $853 million so they are selling.
        • $853 - $900 = - $47 million loss.

          Not including the wasted 1 billion in advertising.
          • That's not quite the way it works, it's worse.

            That US$853 million was revenue (i.e. what MS was paid for the Surfaces) which doesn't include costs. The US$900 million charge, was the net loss, on the hardware alone. There's just no way to spin anything positive from a situation where your revenue doesn't even exceed your advertising costs.
          • Sure you can

            Of course you can spin something positive out of it. Just send some clown in here to say something like:

            I just bought a Surface RT and I am so pleased. It does everything so well. In fact my sister made $15,000 with it yesterday. I can hardly wait for Microsoft to release 8.1. I'll bet it will be raining apps. Lorem ipsum, dolor sic amet.
            Robert Hahn
          • That is a very optimistic estimate

            In reality, the balance sheet is more like

            - $$$ costs to design hardware
            - $$$ costs to design/build software
            - $$$ costs to build hardware
            - $1000 million advertising campaign
            + $853 million income

            = - some pretty big multi billion figure in wasted money for Microsoft

            We also know that Microsoft has declared they do not hope to recover at least $900 million of this expenditure (also known as a write down). This might be accounting gimmick and they might be caught.. (if they don't bribe the right clerk that is)
        • Fake number

          You keep making up this 853 million. Google shows no such thing. Post a link that proves 853 million in sales. Or profit. Or whatever.
          Asok Smith
      • I can see you're confused. How many time must it be explained to you?

        it has a good sales record - 850 millions dollars worth of sales.

        The problem was they had a bad order record, and over ordered, so left with excess ineventory. There is a difference. (I wonder if you know that, but just ignore it?)

        But you'll forget again in five minutes, (my fish have better memories then you) and go back to believing you understand what is going on.

        Have a nice day. :)
        William Farrel
        • It doesn't matter which...

          They lost more than they made.
        • I understand what's going on.

          Microsoft generated less money selling Surface RTs than it paid the advertising company trying to sell them.
        • Those aren't good sales for anything but vertical industry

          electronics. Sorry, a tablet of any kind needs to do better than that - the economies of scale for your supplier network break down when your sales for a a product of that sophistication isn't in the billions. By comparison, the much maligned "dying" iPod does four times those dollars a quarter!
        • Okay Willie

          I have an offer for you:

          Give me 10 billion of your dollars and I will sell a product for 1 billion. Guaranteed!

          See, I will do even better than Microsoft ;)
      • Remember that, "lost revenue" is not the same as a loss.

        Microsoft wrote off the $900 million in revenue. That is really the same as "potential revenue", and potential revenue is not a loss. Writing off "sales that didn't occur" is not a real loss, but it does help MS for tax purposes.

        If I owned a computer store, and I anticipated selling 10,000 of them in a year, but I didn't reach the projected sales and only sold 9,000, my "lost revenue" would be for the 1,000 computers which I didn't sell. But, that's anticipated revenue, and not a real loss. If I were to eat the real loss on the computers, it would be only for what those computers cost me to add to my inventory, which would be a lot less than what I would have sold them for.

        So, if I were to have sold those computers for $1000 each, I would have lost "revenue" of $1 million dollars. But, my real loss would be the cost to acquire those 1000 computers, which could have been $900 a piece, and probably less. My real loss would have been $900 million. But, I could sell those computers at cost and recoup my money. That's just an example, and with MS, their losses could have been a lot less than the mentioned $900 million. And for them, it's also a tax write-off, which means they don't really lose much money, if any at all.
        • Re: "lost revenue" is not the same as a loss.

          Look Ma, another Microsoft apologist.

          If this was your money, you would be talking a different story. Guaranteed!

          "lost revenue" is a loss you admit will never be recovered. Simple as that.

          Don't count your chickens before they hatch.