Microsoft to launch Surface Pro at Best Buy New York on February 8

Microsoft to launch Surface Pro at Best Buy New York on February 8

Summary: Microsoft is planning another midnight launch for the latest member of its Surface family, just ahead of its February 9 commercial availability date.

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Following the pattern it set with its Surface RT launch in October 2012, Microsoft is planning to launch its Surface Pro devices just before midnight the day before they'll be commercially available.

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On Friday, February 8, Microsoft is holding a private evening reception for select guests before the event, and then holding the formal launch just before midnight, February 9, at the Best Buy in Union Square in New York City. The invited guests will be among the first people eligible to buy the new Surface Pros -- or, as Microsoft calls them officially, the "Surface Windows 8 Pros."

Microsoft's General Manager of Surface Team, Panos Panay, will be on hand, as will members of the Windows team, according to a copy of the invitation that I saw. (I am not invited to the reception, myself, as it is not for press, I was told.)

Microsoft held its Surface RT launch at the now-shuttered Times Square Microsoft pop-up store.

Microsoft officials said earlier this month that the Surface Pro would be commercially available starting on February 9. I've asked the company if and when pre-orders will begin for Surface Pros and have received no response to my query.

The Surface Pro is an Intel-based hybrid PC/tablet that Microsoft is positioning more as an ultrabook than a tablet. It will have half the battery life of the Surface RT, due to its use of an Intel Core i5 chip. But it will be more powerful and have a better display than its Surface RT sibling. Prices for the Surface Pro start at $899. 

The Surface Pros will be sold in the U.S. and Canada through all Microsoft retail stores, microsoftstore.com and at Staples and Best Buy in the U.S., as well as from "a number of locations in Canada," according to the company.

Topics: Microsoft Surface, Tablets, PCs, Windows 8

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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28 comments
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  • Surface Pro vs. Surface Windows 8 Pro vs. Surface with Windows 8 Pro

    I've seen them use all three. They used Surface Pro on the reservation cards: http://cdn.wpcentral.com/sites/wpcentral.com/files/styles/large/public/field/image/2013/01/back.jpg

    I wish they'd just stick with one... particularly Surface Pro. It's the one everyone else is using anway.
    ModernMech
    • Windows is Poison. Microsoft did not learn its lesson.

      In marketing terms, the brand name "Windows" is poison.

      Microsoft should have retained the "Surface Pro" name, rather than adding the word "Windows" in the middle of the name.

      People associate Windows with something old, difficult to use, suffering blue screens of death.

      People who understand the dynamics of the connected era already know that the Surface Windows 8 Pro Series will fail. Microsoft has zero understanding of the market. It will only take a few weeks before these machines will be heavily discounted in the clearance bin.
      Vbitrate
      • Well

        It seems you missed the boat and now feeling the pain of losing it.
        Ram U
      • Only to you and a minority of ABMers.

        For the rest of the world, Windows is one of the most recognized brands and is still sufficiently respected to be a $20Bn+ a year business.
        bitcrazed
        • Recognized brands

          Everybody knows Novell too. Now a division of Attachmate.
          symbolset
      • Who are you kidding?

        You must be one of those Apple Fan boys... Windows market is huge compared to everybody else. I know for a fact my company of 15,000 employees is definitely looking at the Surface Windows 8 Pro as a serious desktop replacement. Already testing Windows 8 with all our apps and it is looking good so far.
        anonymous_user
        • A Lovie Dovie by no other name

          -
          CaviarGreen
      • What are you smoking?

        Your comments sound like someone who was duped by a salesman's pitch. You make the assumption that other platforms are problem free which is simply not true. An Apple or Android power cycle is the equivalent of a BSOD. This isn't 1999 so please don't compare MS to that era...it's like saying GM makes cars like they did in the 80's.

        Surface Pro looks and sounds great! It can literally be THE ZERO COMPROMISE solution for the "connected era". This will definitely suit business user needs since the competition has only been offering shiny toys that look good on the outside, but lack compatibility and enterprise readiness.
        Rob.sharp
      • @Vbitrate Help needed

        Please point me to the bargain bin for Windows RT Surface tablets. My girlfriend's teenage daughter keeps asking for one.
        Burger Meister
    • rt v pro

      I like Surface Pro and Surface RT, easy to differentiate
      mswift@...
  • Microsoft to launch Surface Pro at Best Buy New York on February 8

    I wonder if I should get out the tent and sleeping bag and what day to start lining up.
    Loverock-Davidson
    • I would think

      you need to get there by Friday to camp out if you want a [place in line.
      DB.Cooper
    • tent?

      you can probably just stroll in without any delay after the event starts. that is, if you are not actually working the event.
      jasona93
  • Now it's a race...

    ... to see which one fails first. Surface or Best Buy.
    LoganTheJuiceWeasel
  • toddbottom7 - You Are So Lame

    Get a life man! Is it your sole purpose in life to shout down all things Microsoft, particularly Surface and Windows 8? There is nothing wrong with a tablet sized system with a real OS, even if it requires compromises. I'm sure that's why Apple made the "hard choice" Cook always refers to, going with a mobile OS and better battery and Microsoft made the opposite choice to give it the full enchilada despite lower battery life. The market, not you or I, will decide its fate. But please, quit shouting at the wind...
    dksmidtx
  • What about Amazon?

    Will amazon.com sell the Surface Pro?
    OpinadorObjetivo
  • Hmm

    There's seemingly a conspiracy to keep painting Win 8 in a positive light by tech journalists…despite the fact people aren't buying it. Okay tech writers, you got your check and surely by now you've cashed it, and the market has spoken. You can be honest now.
    jpolk84
  • Microsoft is irrelevant

    Nobody really cares much about Microsoft and their predatory products ands services. They are a 20th Century company desperately trying to remain relevant in the 21st Century. Everything they have rushed onto the market in recent months has been lacklustre and smacks of desperation.
    bitrate
    • No

      "Nobody really cares much about Microsoft..."

      Majority of businesses would disagree with this statement.
      statuskwo5
    • IBM??

      You don't see much public noise about IBM these days. Care to guess how they are doing? Microsoft may not be first in the consumer products wars. For small and medium businesses they are ahead by so much that it will take a long, long time for them to be dismissable.
      mswift@...