Microsoft to open its holiday pop-up retail stores on October 26

Microsoft to open its holiday pop-up retail stores on October 26

Summary: October 26, the launch date of Windows 8, is now confirmed as the date when Microsoft will open its 30-plus holiday pop-up stores.


Microsoft will, indeed, open its 30-plus holiday pop-up brick-and-mortar stores on October 26, the day that Windows 8 and the Surface RT tablets go on sale.


It seems obvious this would be the case, doesn't it? But back in early September, when Microsoft announced the list of pop-up stores it will be opening "this fall,," officials refused to confirm they'd be open by October 26.

Luckily, eagle-eyed Microsoft watcher @steveymacjr spotted a mention of the New York store opening on October 26 on Microsoft's own Microsoft Stores web site.

I checked some of the 31 other pop-up store locations in the U.S. and Canada and they also list October 26 as their opening dates.

Microsoft Stores sell Windows PCs, Windows Phones, Microsoft and third-party software, games, peripherals and more. Microsoft also is going to sell its recently announced Surface PC/tablets through its Microsoft Stores in the U.S. and through select online Microsoft stores, as well.

In the summer of 2011, Microsoft officials said that Microsoft planned to open 75 new Microsoft Stores in the subsequent two to three years. There are curently about two dozen Microsoft Stores. Apple currently has more than 300 retail stores worldwide.

Microsoft will have 44 permanent retail stores in place by the end of its fiscal 2013, which means by the end of June 2013, company officials said during Microsoft's Worldwide Partner Conference in June of this year.

Pop-up stores are coming to a number of cities in the U.S. and Canada, including Atlanta, Miami, San Francisco, Vancouver, and yes, Beachwood, Ohio, too. (That Ohio shout out is for one of my readers who felt I slighted his hometown on a recent episode of Windows Weekly.) Microsoft still is not commenting on plans for holiday stores in other countries that are not mentioned on the list it shared on September 10.

Microsoft is holding its official Windows 8 launch in New York City on October 25.

Topics: Windows, Microsoft, Tablets, PCs


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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  • Pop Up Stores

    Wish they would consider placing one along I-25 in Centerra Shopping area to serve the Fort Collins - Loveland Colorado area as well as people from Wyoming and Nebraska driving by. Great concept.
  • Microsoft to open its holiday pop-up retail stores on October 26

    I'm making a special trip to one just to check it out. I'm undecided at what time to get there because I want to be the first in line to enter the store and the first to purchase a couple of copies of Microsoft Windows 8. A Microsoft store, all Microsoft all the time. This is going to be awesome.
    Loverock Davidson-
  • Perhaps a Friday trip up the road for me!

    I am fortunate enough to live in the suburbs of a city that has a permanent MS store. Unfortunately, the store location is in the mall which has the worst access and parking in the entire city.

    Since they are opening a holiday store not to far from me also, I think I may have to take a Friday, Oct 26 drive north to check out the store after work. I know I would enjoy it!
  • I don't get it...

    I don't get it.
    What exactly don't you get?
    It turns from a building into a robot, right?
    Well, what's fun about that?
    Tony Burzio
  • More cities!

    Please add Montreal, Canada!!
  • Only North America- what about the rest of the world ?

    I appreciate that Microsoft is a US company, and that the first 20 or so stores should be in the US. But what about recognising the rest of the World market.

    If Microsoft wants to try an convince that it is a global company, you would think that it would open Stores in London, Paris, Berlin, Tokyo, Bejin at the very least.

    Microsoft keep sending out the wrong messages to worldwide developers and consumers, that it is still really just a US homesprung centric company, with little regard or aptitude beyond the North America borders.
  • I'm there

    I'll be at the Portland OR pop up store. You'll know its me because I'll be salivating and foaming at the mouth in anticipation for a Surface RT tablet. It's time for the general public to put away the I-toys and step up to the first no compromise solution.
    • RE: I'm there

      "It's time for the general public to put away the I-toys and step up to the first no compromise solution."

      Actually its the Surface Pro that is supposedly "no compromise" and it isn't out yet. But go...have fun...