Microsoft to reach 44 retail store total by mid-2013

Microsoft to reach 44 retail store total by mid-2013

Summary: Microsoft Chief Operating Officer Kevin Turner told Worldwide Partner Conference attendees more retail stores are coming, including two outside the U.S., in fiscal 2013.

TOPICS: Microsoft, PCs

Microsoft will have 44 retail stores in place by the end of its fiscal 2013, which means by the end of June 2013, officials said on July 11.


A year ago, Microsoft officials said that Microsoft planned to open 75 new Microsoft Stores in the subsequent two to three years. Apple currently has more than 300 retail stores worldwide.

Microsoft Stores sell Windows PCs, Windows Phones, Microsoft and third-party software, games, peripherals and more. Microsoft also is going to sell its recently announced Surface PC/tablets through its Microsoft Stores in the U.S. and through select online Microsoft stores, as well.

Microsoft officially announced its retail-store launch plan back in February 2009. At that time, the company appointed David Porter (a former Dreamworks Animation and Wal-mart exec) as Corporate Vice President of Retail Stores. Microsoft’s strategy has been to open its stores as close to Apple stores as possible as it expands its retail presence.

Microsoft is opening its Orlando, Fla. store on August 16 and its Boston Prudential Center store on August 23, officials confirmed on July 11 (via Twitter).

Microsoft Stores will be going into Puerto Rico and Canada this year. (According to Microsoft's job site, they'll be in San Juan and Toronto.) This holiday, on heels of Windows 8 launch, there will be "holiday pop up stores throughout," Kevin Turner, Microsoft's Chief Operating Officer told partners attending the Worldwide Partner Conference on July 11.

The "Microsoft Store brand will become more pervasive and go out into the world," Turner said.

Turner, as he does every year at the partner conference, worked to pump up the attendees about Microsoft's coming fiscal year. He did his usual competitive bashing, taking aim at Apple, Google, Oracle, VMware and other Microsoft rivals. But he also made a few other pronoucements, including:

* Office 365 is on the way to surpassing SharePoint as the fastest selling Microsoft product ever. This could happen by next year, Turner said.

* There will be no further extensions on support for Windows XP (in case you were still holding out hope). No more security updates will be released for XP as of April 8, 2014, as Microsoft officials have said previously.

* Office 365 wins are so critical for Microsoft's enterprise future that Turner himself will intervene when needed to secure a deal.

* Microsoft's updated charter: Providing Continuous cloud service for every person, every device, and every business ‪

Topics: Microsoft, PCs


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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  • Microsoft to reach 44 retail store total by mid-2013

    Nice! I hope they build one somewhat close to my area. I'd be in there every day!
    Loverock Davidson-
    • Everyday?

      To do what? Drop a note for Ballmer?
    • Everyday?

      To do what? Drop a note for Ballmer?
    • Re: Microsoft to reach 44 retail store total by mid-2013

      To do what? Play with an XBox? What does one do in an MS store?
      • What does one do in an MS store?

        Stand around and collect malware.

      • Workshops, contests, tournaments Xbox, Kinect, high end PCs, etc.

        They have the coolest new PCs, phones and Xbox stuff to play with plus workshops, contests, and gaming tournaments and lots of events all the time. If you go to their Facebook page they have a whole calendar of events in the store for each individual location. They also have free Wi-Fi and lounge sections.

        You can also go to the answer desk if you have support problems/questions.
  • NYC Store anytime soon?

    I am quite surprise that Microsoft has yet to open a store in NYC. Any news that they plan to?
    • Why bother

      Just go down to your nearest Best Buy. There's your MS store.
  • Microsoft really needs to dump this Apple envy

    obsession and focus on their strength: Enterprise.
    • I don't know what Scott Bakula can do,

      but otherwise...

      It is a strength, but only because Microsoft saw and capitalized rather heavily on IBM and a few choice licensing contracts back in the 1980s. Most of its "innovations" came after others created them (Microsoft AD = Novell NDS, for example... one of many... Microsoft would copy and then destroy the competition. It's about being in the market first. Not having the best or most reliable product...)

      What's to envy or worship Apple about, anyway? Both companies make tools to utilize, and only tools would treat them as deities.
    • Just like RIM

      Focusing on Enterprise is a slow slide into obsolescence. Microsoft either proves themselves as a cool/fun consumer company with Xbox, Xbox services, Kinect, Surface, and Lumia Phones or they sit back and watch Google and Apple slowly eat away at their enterprise market.

      The Microsoft Stores are one of the smartest things that Microsoft is doing. Apple has had incredible success with and because of their retail stores. Microsoft needs to control the way their products are presented to the public and take back control of their brand image. Following a successful formula is smart.

      When Microsoft launches a new product like Surface, Xbox 720 or Kinect 2.0, Windows 8 I think it's important for their to be a place for people to go to get hands on and learn about the products from people who actually know what they're talking about. Leaving the fate of your products solely in the hands of Staples employees and Gamestop employees does not seem like a smart move. Furthermore PC/computer stores have virtually no presence in American malls anymore. Gamestop bought up all the computer stores (Babbages, Software Etc., Egghead) and other ones like Comp USA and Circuit City have completely folded. Why leave Apple as the only computer retailer in most malls?
  • Waiting for the store in St. Louis Metro

    Want one in St. Louis area.
    Ram U
    • Ok

      You are getting one next week.....
    • I thought you were in Bangalore there, swami


      Did an 'upgrade', huh?

  • Barnes and Nobles??

    Going to have popup stores --well one of the logical places to put them would be in the B&N stores. Especially if going to have winrt tablets with B&N app on them. Which is supposed to be guaranteed by that $300 million they invested. And they are already in the prime locations for a store--every major upscale shopping mall has a Barnes and Nobles. Manytimes the only store I go to while rest of family is shopping for all that other stuff people buy at shopping malls. And they could sell a lot more coffee and cookies and magazines with MS as a draw. Maybe even a few books. Heck, I could easily hawk them in a place like that. Afterall, not really that much to sell--computers, surface tablets, and a few other items along with software which does not take up much floorspace. Or they could always go for the shopping cart type store in the middle of the aisle. And one thing about book store personell is that they are almost all underemployed and over educated. Just the kind of person you want selling or demoing a new technology or complicated product. They are at least capable of reading the manual before waiting on you. lol
  • Developer Lounge in Stores

    Microsoft should have a Developer Hang Zone in each store where devs can hang out, socialize, and collaborate.