Microsoft: Windows Phone sales up 300 percent

Microsoft: Windows Phone sales up 300 percent

Summary: The freshly introduced Windows Phone 8 platform is performing well according to Microsoft, as the company prepares to roll out an update to its Windows Phone 7 OS.


Sales of Windows Phone 8 handsets have taken off just one month after the devices were introduced, according to Microsoft.

Steve Ballmer, Microsoft's chief executive, told shareholders in a meeting on Wednesday that sales of Windows Phone-based handsets in the month since launch were 300-percent higher than the same period last year.

However, Ballmer did not say exactly how many devices have been sold, and the earlier generation of Windows Phone handsets, running Windows Phone 7 and Windows Phone 7.5, have not sold particularly well.

Analyst house Gartner estimates for the fourth quarter of 2011, Windows Phone sales were around 2.8 million. Should the platform see its fourth-quarter sales for 2012 remain 300-percent higher than those of 2011, Microsoft can expect to shift around 11 million devices.

Microsoft also launched its first Windows 8-based tablet, the Surface, at the same time as Windows Phone 8, marking a move away from its traditional software-centric business model into one that sees it producing more of its own hardware. Following the release of the Surface RT, rumours circulated online speculating that Microsoft would follow with its own Windows Phone 8-based hardware.

"Focusing on devices and services will impact how we run the company, how we develop new experiences and how we take products to market for both consumers and businesses. The work we have accomplished in the past year and the road map in front of us brings this to life," Ballmer told shareholders on Wednesday.

On Wednesday, Microsoft also confirmed that it was working to make the Windows Phone 7.8 update available to existing handsets by "early 2013". Most notably, the update will introduce the resizable tiles found on the home screen.

Topics: Microsoft, Mobility, Smartphones, Windows

Ben Woods

About Ben Woods

With several years' experience covering everything in the world of telecoms and mobility, Ben's your man if it involves a smartphone, tablet, laptop, or any other piece of tech small enough to carry around with you.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • great news

    It is a great news. Despite the market share and bad reputation of WP7 a lot of firms still works with mobile MSFT products and want to continue cooperation. Our firm started to get the requests for development on the new platform since the end of August.
    Viktor Dmytrenko
  • Yawn

    I guess 300 units sold up from zero is 300%. LOL. Windows phone is crap just like Windows 8 desktop.
    Some Internet Dude
    • Wow

      You're good at math.
      Sam Wagner
      • better than you

        who believe M$ fudged numbers
        LlNUX Geek
        • I don't get that...

          Every time Microsoft show numbers there are tons of people saying that it's crap... then at the end of the quarter (when you can truly evaluate) you see that the numbers were right... Windows 7 was supposed to be a desperate move, that would hardly be successful if you believed what the press said... and look now... Windows 7 is the most successful OS... and your Linux is struggling to get 2% Market share... While Windows 8 will be at 10% market share before Linux get to 2%...
          Simon Tupper
          • Windows market share

            Windows 8 wouldn't have that market share if they didn't have agreements with PC manufacturers to shove it in peoples' faces every time they buy a PC or laptop.
          • It's just common sense

            for a PC manufacturer to have a Windows powered PC... Microsoft is not forcing them to use Windows... they use Windows because they get more sales with Windows...
            Simon Tupper
          • Ah kind of like


            There is a reason why the vast majority of Oem's don't supply computers with Linux. If they would think it would outsell Windows, they would supply Linux without even a second consideration. They tried with the first wave of Netbooks, and that didn't turn out well for them, and since the fragmentation of Linux is massive, the chances they will try again on such a scale are next to zero.
          • netbooks did not sell with Linux tale

            Truth is, netbooks were selling quite well with Linux. But Microsoft eventually got scared, and invented this - under 10" special license -- that was much, much cheaper than the ordinary Windows XP license - only to attempt to prevent Linux from gaining any share.

            The tale goes on to say that nobody wanted Linux, while the reality is nobody really cared (which was later proven with iOS and Android) what the OS is, because those were and still are niche computers after all.

            Microsoft used their marketing muscle to scare their OEMs from bundling netbooks with Linux, and in the process invented the crapware -- you know, this junk simply does not exist in Linux -- and OEMs could not "reduce costs" by bundling Linux crapware.

            Sad. But, the world eventually learned how to work around Windows and here we are in the era which some call "Post-PC" but I would simply call Post-Windows.
          • Yeah I am sure

            You would love it to be a post Windows ara. Both post pc and post Windows does not translate into reality, unless you believe people are going to run their productive work on IOS or Android, which highlights the flaw of your argument. Of course people don't care what's on their phone, Ios, Android BB, Symbian, as a phone remains a limited device. They do care what's on their pc, not because it is Windows, but because it runs their applications, Linux dies not run their applications, and will therefore never gain any relevant market share on the desktop, it is relegated to powering a subset of rather limited apps, the ones that fill Google play.
          • Choice

            Companies can chose to sell other OS's on thier systems. Remember not too long ago when Dell offered Ubuntu as an option? They stopped for a while but will be bringing it back with an XPS 13.
            Also, HP was supposed to bring WebOS to every system they sold. It never happened but that was supposed to be a steop forward. Then, of course, you have the alternatives like Chromebooks or Apple computers.
            It's not like there isn't a choice out there.
          • Android

            Maybe you did not know it, but Android IS Linux with a touch UI, and Linux is on more devices of various kinds than Windows. Just because Linux in not on laptops and desktops does not mean that it does not have more copies our there than Windows. Do your homework about all the places Linux is used, including on most servers.
          • You got it wrong...

            Android has the same mentality than Linux... Android is not based on a Linux OS... Which means that Linux is still far behind Windows...

            Do your homework before asking people to do them...
            Simon Tupper
          • No, you got it wrong...

          • I did my homework

            And Linux is most definitely not on most servers.
          • Android

            Runs on the Linux kernel, it does have little to do with your average GNU/Linux distro. It seems you have no clue whatsoever what Linux is,
          • Oh I guess that explains why....

            There is so much viruses on Android...
            Simon Tupper
          • Because when the stock stagnates...

            they like to make a tiny spike for schizz n giggles. One word...SHAREHOLDERS.
        • Linux - LOL... What a Joke!

          So how's that Linux thing working out these days? And don't tell me Ubuntu is great. The average person doesn't even know how to spell Ubuntu and don't even know what it is.

          I'm sure it works great in parent's basement but real people on real computers doing real work and play uses Windows.
          • Linux seems to be doing quite well in non desktop environments

            While linux isn't making hardly a dent in the overall desktop OS environment, it is doing quite well in other environments like smart phones (all android devices), DVRs, GPS devices, IP cameras, and web servers

            So if you look at actual deployments of linux based devices, I'd say it is actually working
            out quite well.

            Ironically, many people that use and depend linux based devices don't even know that that they are using it.