Microsoft's Yammer integrates Klout social networking scores

Microsoft's Yammer integrates Klout social networking scores

Summary: Like it or not, social networking is mattering more and more in the office. Yammer, Microsoft's business social network, has partnered up with Klout, the social networking reputation measurement service.


Many people think Klout scores, from the social network reputation measuring service, are nonsense. They're not. People get hired because of their Klout scores, and now your next promotion may be determined by your Klout score, since Microsoft will be integrating Klout into its Yammer enterprise social network software.

Like it or not, care about it or not, your Klout social network score may soon matter in your office.

Microsoft, which invested in Klout last year, has believed in Klout's value for some time. The company was already integrating Klout scores into Bing search results.

As for the recently purchased Yammer, Microsoft uses Yammer as an internal social network. Microsoft has also been integrating Yammer into SharePoint and Office 365 to form a Microsoft groupware stack.

Yammer isn't just being used in Microsoft. According to Klout, over 85 percent of the Fortune 500 are deploying Yammer. Rather than having workers express themselves on public social networks such as Facebook and Twitter, Yammer encourages users to keep their work and off-the-clock comments in-house. Considering how badly some people suffer from foot-in-mouth disease on the public social networks, it's easy to see why companies would encourage the use of an internal social network.

Pavan Tapadia, a key leader on the Yammer product team, explained in the official announcement of the partnership that "Klout’s integration with Yammer is twofold."

"First, as a Yammer user, you can publish your public Klout score and expertise directly on your Yammer profile," Tapadia said. "If you're someone who has a lot of influence in the public social sphere, this is a cool way to showcase your Klout score in the workplace. The second aspect of integration allows Yammer admins to turn on a deeper integration with Klout to produce Yammer-specific Klout scores for employees based on their activity within their company's Yammer network. This is a great opportunity for organizations to identify top contributors and subject matter experts based on their Yammer participation."

Of course, if you'd rather juggle chainsaws after a couple of beers than be active on social networks (either corporate, Yammer, or public, Facebook, Twitter, or Google+), this is not good news.

Klout, needless to say, puts a more positive spin on it: "Here’s an example of how this might work in your company: Imagine your graphic designer is also a talented photographer and DJ (like Klout designer, Geoff Olegario!). Geoff handles most of our photography needs, and serves as our resident DJ at Klout. We're guessing (hoping!) he enjoys these opportunities to flex his creative muscles beyond his day job. Until today, most large companies lacked the tools to surface and embrace this expertise and talent at scale. By joining forces with Yammer, we envision a world where employers understand and harness the influence and talents of their employees to create a more fulfilling and connected workplace for everyone."

I guess it all depends on how comfortable you are with social networking. For some of us, it comes easily. Others ... not so much.

Like it or lump it, the Yammer/Klout partnership shows that how effectively active you are on social networking will clearly matter more and more, not just in finding work but in moving ahead within your company.

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Topics: Social Enterprise, Microsoft, Networking, IT Policies

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  • social networking will clearly matter more and more?????

    I'd tend to disagree. Most information on a social network gets buried in the sea of drivel. While a social network may be a newer form of communications, it's not the primary form. Some people will value it, some won't, so best to be fluent in several forms of communications and use whichever works at that time.

    Social networks, well, a few people use them in business, but for the most part, other more secure forms are primary.
    • KLOUT = laughable RPISM-wannabe

      So they dig around about you online and then come up with a score. Yeah that score is basically nonsense.
  • Klout

    I just took a glance at a few things that bumped my Klout score recently. People liked and commented on a Facebook post about my wedding anniversary, and liked and commented on a Facebook post about my mother-in-law dying. Some of the random humor posts I've passed along have had some response, too. At the same time, Klout isn't connected to important forum/comment tools used by many websites. This is "Klout"? This is something on which hiring decisions might be based? Well, probably not in my line of work. I suppose that in *certain* occupations, *some* aspects of social networking "connectedness" and activity *could* be relevant, but I'm not convinced that Klout has the algorithm -- or its own "connectedness" right even for those positions where it could be relevant.
  • Yammer - love the name...

    Yammer = shame, lament, misery, ruefulness, wimper... (well, when spelt "Jammer" anyway).
  • Most enterprises confused abt what to expect from social business software

    This is an important but little understood topic. Lot of buzz about social business software but little clarity on the features that a social business software should have. Most organisations that we consult, often demonstrate a broad understanding of the space but struggle with the exact nature of features/capabilities that a social business software should provide. We have attempted to list what we believe are the essential features. Have a look at - Romesh, InKat Tech,,