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On Tuesday, communications minister Ed Vaizey cut the ribbon on a new fibre cabinet for residents of Birch Green in Hertfordshire.
The village is one of those in the 'final third' of the UK, in that it has been unable to get broadband speeds above 2Mbps because it is too far from BT's closest exchange and BT has chosen not to invest in upgrading its network there.
Birch Green also happens to be on the route of Vtesse's national fibre network, which is primarily aimed at supplying high-speed connectivity to the likes of the financial services sector. Vtesse is in the process of using that network to hook up villages like Birch Green.
Photo credit: David Meyer