More on Tapping into Mobile Operator's Big Data

More on Tapping into Mobile Operator's Big Data

Summary: Hear from SAP Mobile Services's John Sims on how the new SAP Consumer Insight 365 service promises to change the way advertisers target you.

TOPICS: ÜberTech

Last week I posted about how a new service from SAP Mobile Services that is focused on creating a new demographic insight for consumer marketing.

So I thought I would share with you this video, in which my colleague Carolyn Fitton spoke to John Sims, President SAP Mobile Services, about the service.



Topic: ÜberTech


Diarmuid Mallon is the Director, Global Marketing Solutions & Programs – Mobile, which includes the SAP Mobile Services division and SAP Mobile solutions. He has worked in the mobile industry since 1996. Follow him here at ÜberTech and @diarmuidmallon.

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