New Windows-powered tablets threaten iPad's enterprise dominance, claims analyst

New Windows-powered tablets threaten iPad's enterprise dominance, claims analyst

Summary: The iPad popularity is growing in the enterprise market, with 94 percent of the Fortune 500 companies either testing or deploying the tablet. But one analyst believes that companies should take a look at the new crop of Windows tablets.


The iPad has been a huge hit for Apple, with consumers and enterprise alike scrabbling to buy them as fast as Apple can make them. But one analyst believes that the days of the supremacy of the iPad could be challenged by the latest generation of enterprise tablets from HP, Dell and Lenovo.

According to Apple's CEO Tim Cook, 94 percent of the Fortune 500 companies and 70 percent Global 500 companies are testing or deploying iPads.

The claim is made by Moor Insights & Strategy's president and principal analyst Patrick Moorhead in an independent report titled "The latest extreme low power, Windows tablets now ready for the enterprise". The report examines three Windows-powered tablets—the Dell Latitude 10, the HP ElitePad 900, and the Lenovo ThinkPad Tablet 2—and compares the OEM supported enterprise features present on these tablets to Apple's iPad 4. The results show that the iPad is worryingly weak when compared to the competition.

(Source: Moor Insights & Strategy)

"The new breed of enterprise tablets provides the same comprehensive PC enterprise features deployed and already in use by enterprises," the report explains. "While the iPad provides many new features, enterprise must evaluate, deploy, train IT and purchase new tools. Domain Join and Active Directory are not supported on the iPad."

Moorhead lists a number of advantages that Windows-powered tablets have over the iPad, at the top of which is backward compatibility. The Windows-powered hardware listed is compatible with over a million peripherals, while the selection of add-ons on offer for the iPad is limited.

Another factor working against the iPad is price. Both the Latitude 10 and the ThinkPad Tablet 2 come in cheaper than a 64GB Wi-Fi-only iPad 4.

"Enterprises will not pay more to acquire the new breed of Windows tablets," explains Moorhead, "and when factoring in additional new management tools, iPads cost more."

So what should enterprises do? The report recommends that enterprises that are piloting or already deploying iPads to take a look at the latest enterprise tablet offerings from HP, Dell and Lenovo, and incorporate those new options into their decision-making process.

Topics: Tablets, Dell, Hewlett-Packard, iPad, Lenovo, PCs, Windows

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • I smell a new batch of Claim Chowder cooking.

    It will be interesting to come back and look at this in a year or so.
    • LOL! "Claim Chowder"

      I had to chuckle at that. :)
      William Farrel
      • I stole it from Jon Gruber.

        It's usually not good form for a blogger to gloat, but his "claim chowder" re-visits are usually pretty funny, and damning to those that made them.
    • Yeah!

      I just wonder if 4 years ago some had claimed that in 2012 we got marketshare like this one:

      1. Android Linux 42%
      2. Apple's operation systems 24%
      3. Windows 20%
      4. Other operation systems including other Linux distributions 14%

      Windows-fanboys would have laughed and joked but now they are so damned pissed off. Hah!
  • What is the imaging process?

    with no PXE boot the normal WDS/SCCM imaging isn't possible.

    I would want something as fast and easy as that, that can be multicast.
    Doing each one at time like an ipad is a no go, even with a usb hub.
    • Surface pro supports imaging...

      Being tested now at the enterprise I work for.
  • Enterprise will gladly embrace Windows 8 tablets.

    I predicted this last year that Enterprise will replace iPads with Windows tablets. Why would one go for a half-ass solution ( ipad) when the Rolls-Royse of Enterprise ( Win 8) is available at the same price.
    • Yes why get an Ipad

      When you have the Worlds largest repository of malware available at your fingertips with Windows.
      Alan Smithie
      • When you have the Worlds largest repository of malware available...

        Windows? don't you mean Android?
        • Nope

          I mean Windows
          Alan Smithie
          • Oh Alan, Alan, alan...

            Clearly you don't have the first clue about the difference between "correlation" and "causation".

            Have you eaten Carrots lately? I heard that 100% of people who eat carrots DIE! Yep, its a proven fact... So carrots must be killing people.
      • You mean in the mobility

        then you got it wrong. It is your Android.
        Ram U
        • With the convergent OS

          Which group do we put various MS products in?
          Little Old Man
          • Call it tain't

            Tain't iOS and tain't Android.
      • We are back to this old hack are we? Ha! Old school or what.

        Waa Waa Waa. Windows has malware. Waa Waa Waa.

        What a crock. GO to these companies and see if they are populated with Windows computers or Macs.

        9 out of ten times it will be Windows or mostly Windows.

        GO on to these companies like some lunatic about how bad the Windows malware is.

        After listening for about ten seconds they will give you the bums rush and pitch you and your nonsense out the door.

        Its hard to beleive that there are still those out there so stupid as to think people who use Windows have significant reason to fear malware and should stay away from Windows because of that.

        Its a dead argument.

        It died with the Appple guy commercials that took misleading to a new level of outright lies about Windows malware and yet Apple still couldnt gain any significant rise in their market share.

        If you like Apple products then fine, purchase Apple products, use them and love them. I know many who do. But dont even bother to drag out that rediculous old crock about Windows being some major kind of danger due to malware. It dosnt work any more.

        • I agree but

          I do have to laugh that you type such a long rant about using an old crock against Windows yet never have an issue with the same being done against Apple.
    • Was Patrick Moorhead Paid by Microsoft

      Maybe Patrick Moorhead was paid by Microsoft to write his report and skew the facts like "iPad - enterprise must evaluate, deploy, train IT and purchase new tools". Doesn't the enterprise need to do that with a Windows tablet, or do they go down to Walmart and pick out a tablet and pass them out to their employees without evaluating, deploying, training IT, and purchasing new tools? Common sense says that an enterprise needs to follow the same steps with any new tool (tablet) from either WinTel or Apple.
      • Just a guess...

        If you're running Windows 8 (not RT) you can use your legacy programs assuming your licenses can transfer...I reckon many if not most will be fine here. Since you're using the EXACT same program and it will look EXACTLY the same on Windows 8 there is no need to train for it.

        I'm not sure what "training" IT would really need to support legacy programs. So your training is going to consist to last about 10 minutes- how to shut down, flip between start screen and desktop, charms, and switching apps. Of course, you could also give the IT person Windows 8 to take home for the night and you'd have the same thing accomplished. I "trained" my completely tech illiterate mother over the phone (she wasn't even at her computer) in about 5 minutes on how to use Windows 8. She hasn't had a single question for me and it's been a few months.

        I'm not sure why people make it out that Windows 8 is so hard to figure out. It's different... different doesn't mean hard, it means you're not used to it. Using only keyboard shortcuts isn't hard, it's different. Once you're used to it you ignore so many menus and clicks.
        • Windows 8 needs training... regardless it's legacy or normal....

          I just finished work on a big company and they sealed a deal with an IT support group to manage their transition to Windows 8. They aren't using any non-legacy apps and still the agreement was 6 figures. Why? Because the Start Screen does not support programs which install themselves on the Start Menu (only during migration). Also, the new Metro-ish window style breaks with very old VB6 apps and some very old WinForms components libraries are not liking touch.

          These developments no longer have budgets so they can't be upgraded, so they need to find a way to use them.

          We are offering them migration to Modern UI, but the learning curve involved makes them shiver, although they opted in for Windows 8, in the first place. Ironic, ain't it.
          • If they aren't using legacy apps...

            Why does it matter what the start screen does to legacy apps? Why does it matter what the metro window does to very old VB6 apps? or winforms component libraries?

            What learning curve? It takes a Google search and about 5 minutes to figure out all the UI changes in windows 8. Anybody who says it takes longer is an incompetent employee who should probably be replaced by someone who doesn't suffer from chronic cognitive dissonance (You can fire them for this as it is not yet recognized as a medical condition).