Sony reorganizes as president steps down

Sony reorganizes as president steps down

Summary: Sony announced a major reorganization of its business divisions that sees chief executive and chairman Howard Stringer also become president.

TOPICS: Hardware, Mobility
Sony has announced a major reorganization of its business divisions that sees chief executive and chairman Howard Stringer also become president.

Ryoji Chubachi, the current president, will become vice chairman on 1 April, Sony announced on Friday. According to a statement, Chubachi will also "remain a member of the board and a representative corporate executive officer and will assist the CEO and also oversee product safety and quality, and Sony’s environmental policies".

A new Networked Products and Services group will bundle in Sony's Vaio PC business with its entertainment, mobile products and media software and services businesses. According to the statement, the PlayStation network service platform is "integral" to the creation of new products within this group. Kazuo Hirai, the current head of the Sony computer entertainment business, will head this new group.

A second new business division, the Consumer Products Group, will incorporate Sony's television, digital imaging, home audio and video divisions. This division will be led by the current head of the TV business group, Hiroshi Yoshioka. Sony's semiconductor and component business group will also report to Yoshioka, and the current head of the Vaio business group, Yoshihisa Ishida, will run Sony's TV business group.

Michael Philpott, a principal analyst at Ovum, told ZDNet UK on Friday that the reorganization was "a good move because hopefully it will start to unite some of [Sony's] big divisions".

"Any integration within that company is a good move," Philpott said, adding "hardly any of the devices that [Sony has], even if they're supposed to work together, work together very well at all".

Philpott noted a recent lack of central strategy at Sony, and said a longstanding drive to unite the various units within the company had not yet produced results.

Asked whether it made sense to integrate the Vaio business into the same division that deals with the PlayStation and Walkman brands, Philpott said it depended on how Sony intended to use that integration.

"If you look at Apple, Apple has made the [Macbook] the central point of their connected home strategy — everything else links to it, such as the iPod and Apple TV," he said. "If Sony's thinking about developing new products and services using the PC as a media center to enable new experiences for the consumer, then that will start to make sense. If they're not thinking about doing that, there doesn’t seem to be any point."

This article was originally published on

Topics: Hardware, Mobility

David Meyer

About David Meyer

David Meyer is a freelance technology journalist. He fell into journalism when he realised his musical career wouldn't pay the bills. David's main focus is on communications, as well as internet technologies, regulation and mobile devices.

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  • I guess winning the HD war by any means possible didnt help them

    Just like it didnt help MS with xbox.

    Maybe they will bring back HD-DVD so atleast if sony fails someone can continue making disks.
  • Deck chairs on the Titanic

    Sony doesn't learn. They have all of the arrogance of Apple towards customers and the market, but with none of the cool stuff and capabilities to back it up.

    Sony continues to ignore the customer on almost every front, from basic functionality to after-sale support. They always manage to leave out at least one key capability that would double the usability of a product, at it often feels like they did it on purpose.

    terry flores