No Moto X for Europe - but something 'exciting' on the way instead

No Moto X for Europe - but something 'exciting' on the way instead

Summary: The highly customisable Moto X won't be one of the "exciting" Motorola devices to hit European shelves any time soon.


Europeans hoping to grab one of Motorola's new Moto X smartphones will be disappointed by news that the device won't be released on the continent.

Google-owned Motorola has decided to pass over Europe for the launch of the Moto X although, according to a Motorola UK spokesperson, Europe will get a new "exciting" device portfolio soon, but just not the Moto X.

"There are no immediate plans for Moto X in Europe but we have very exiting plans in store for Europe as part of the portfolio of products. Moto X is just the start," the company told ZDNet in a statement.

For now, the Moto X will only be released in the US, Canada and Latin America, and is being assembled, post-customisation, locally — in Google's new assembly plant in Fort Worth Texas that was once occupied by a Nokia facility.

Buyers can choose from 2,000 possible device options depending on which front, backs, accents and memory they choose, with the device assembled at the plant and shipped within a week.

The Moto X is selling in the US from $199 on a two year carrier contract and somewhat surprisingly, it will come with Android 4.2.2 Jelly Bean, not the latest OS, 4.3.

Motorola is also planning to release a line of smartphones priced to challenge the $600 price tag consumers face in international markets where phone subsidies are less common, ZDNet's sister site CNET reports.

Others that are making a play for more cost conscious consumers and first-time smartphone buyers include Nokia with its Windows Phone 8 Lumia 520 and 625, while Apple is also rumoured to be launching a cheaper, plastic iPhone.

Topics: Google, Mobile OS, Mobility, EU

Liam Tung

About Liam Tung

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, security and telecommunications journalist with ZDNet Australia. These days Liam is a full time freelance technology journalist who writes for several publications.

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  • Thanks, Google

    The phone I was waiting for won't be available to me. I'll soldier on with my Nexus One until you repent or it dies.
    I Am Alive and You are Dead
  • So

    Motorola have just banged another nail into their European coffin.

    They are already virtually dead here, and this isn't going to endear them to any sort of revival.
  • I Suppose South AFrica is out of the Question too

    Motorola here don't even bring in their own cell phones so we have no chance of getting a Moto-x never mind a Droid Maxx
    Desperate Dan
  • Exciting?

    Why would anybody want to have a Moto X?

    Btw I hear about these "oversized" displays. I know what an undersized display is: I can't read it. I haven't figured out what an oversized display would be.